Hello! I'm Dilanga Kulasena, a marketing professional with a track record of building and leading marketing initiatives across education, IT, and financial services. I excel at turning data into action, managing cross-functional teams, and delivering measurable growth through digital and content marketing, events, and strategic partnerships. I’m passionate about crafting customer-centric campaigns that align with business goals and drive intake targets. In my roles, I’ve collaborated with C-level executives and external agencies to drive brand visibility, optimize web properties, and implement scalable marketing programs. I’m a proactive problem-solver who thrives in fast-paced environments and enjoys mentoring teammates to achieve excellence.

M. DILANGA KULASENA

Hello! I'm Dilanga Kulasena, a marketing professional with a track record of building and leading marketing initiatives across education, IT, and financial services. I excel at turning data into action, managing cross-functional teams, and delivering measurable growth through digital and content marketing, events, and strategic partnerships. I’m passionate about crafting customer-centric campaigns that align with business goals and drive intake targets. In my roles, I’ve collaborated with C-level executives and external agencies to drive brand visibility, optimize web properties, and implement scalable marketing programs. I’m a proactive problem-solver who thrives in fast-paced environments and enjoys mentoring teammates to achieve excellence.

Available to hire

Hello! I’m Dilanga Kulasena, a marketing professional with a track record of building and leading marketing initiatives across education, IT, and financial services. I excel at turning data into action, managing cross-functional teams, and delivering measurable growth through digital and content marketing, events, and strategic partnerships. I’m passionate about crafting customer-centric campaigns that align with business goals and drive intake targets.

In my roles, I’ve collaborated with C-level executives and external agencies to drive brand visibility, optimize web properties, and implement scalable marketing programs. I’m a proactive problem-solver who thrives in fast-paced environments and enjoys mentoring teammates to achieve excellence.

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Language

English
Advanced
Spanish; Castilian
Intermediate
German
Intermediate

Work Experience

Marketing Manager at NEXT Campus
April 1, 2025 - Present
Directs marketing and social media strategy across Facebook, Instagram, LinkedIn, TikTok, and YouTube; leads a team of a Graphic Designer, Intern, and Senior Executive; drives business development with internal stakeholders and external agencies to meet intake targets; coordinates marketing events and manages budgeting and KPIs.
Assistant Manager – Pre-Sales Coordination at VS Information Systems (SI Company - Subsidiary of VS Group)
April 1, 2024 - October 3, 2025
Maintains / updates pre-sales funnel; revamps website, pitch deck, and company profile; aligns 4 lines of business; tracks KPIs; schedules customer meetings; conducts solution updates and internal pitching; manages vendor expectations; supports achievement of preset targets.
Product Marketing Lead at Atlas Labs (Subsidiary of Tavistock Group)
June 1, 2023 - October 3, 2025
Product marketing lead for a strategic business unit including research, SEO, social media, and business development; oversaw Horcery website and blog setup and content strategy.
Senior Associate - Fund Marketing Services (Digital) at Acuity Knowledge Partners
October 1, 2022 - October 3, 2025
Digital marketing consultant for global financial institutions with large AUM; delivered website optimization, SEO, PPC (Google Ads), Display, and LinkedIn campaigns; managed web content with Adobe Experience Manager; prepared client reports and presented findings; led cross-country article publishing; used Trello for project tracking.
Associate Manager – Global Trade & Investment and HR Forums at SLASSCOM
June 1, 2021 - October 3, 2025
Project manager and marketing specialist for GT&I Forum and HR Forums; coordinated 30 members; managed social media, webinars, and events; partnered with digital agencies for marketing campaigns; led KPI tracking and ROI measurement; launched SLASSCOM Global Referral Program.
Senior Research Executive at Kantar Lanka (WorldPanel)
August 1, 2020 - October 3, 2025
Managed syndicated study of 5,200 households; daily client servicing; provided data-backed insights for brand planning; presented findings to senior management; contributed to business development proposals; performed data analysis and project management.
Marketing and Business Development Executive at Advantis Engineering – Hayleys Advantis
December 1, 2016 - October 3, 2025
Coordinated domestic marketing activities and business development initiatives.
Coordinator Executive – Marketing Division at Dilmah Tea - MJF Exports (Pvt) Ltd.
June 1, 2013 - October 3, 2025
Coordinated marketing activities for domestic market; supported brand development and campaigns.

Education

Postgraduate Diploma in Marketing - Overall Merit at Chartered Institute of Marketing, UK
January 11, 2030 - October 3, 2025
MBA - 1st stage at University of Trinity Saint David (formerly Trinity Saint Wales)
January 11, 2030 - October 3, 2025
Social Media Marketing Certification at HubSpot Academy
August 1, 2020 - October 3, 2025
Professional Certificate & Diploma in Marketing at Chartered Institute of Marketing, UK
January 11, 2030 - October 3, 2025

Qualifications

Social Media Marketing Certification
August 1, 2020 - October 3, 2025
Google Ads Certification - Search & Display
June 1, 2021 - October 3, 2025
SEMrush SEO Toolkit Exam
August 1, 2021 - October 3, 2025
SEO: Advanced - Developing an SEO-Friendly Website
September 1, 2021 - October 3, 2025
Data Visualization: Storytelling
September 1, 2021 - October 3, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Financial Services, Education