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Hi, I'm Luigi Franco, a graphic designer with a passion for sports. I love turning ideas into compelling brand identities and visual storytelling, blending creativity with strategic thinking to help brands stand out across digital and print media. In my free time I dive into football and cycling, which keeps me energized and collaborative. I'm always looking for fresh challenges and ways to use AI and modern tools to boost productivity and produce high-impact visuals.…Hi, I'm Luigi Franco, a graphic designer with a passion for sports. I love turning ideas into compelling brand identities and visual storytelling, blending creativity with strategic thinking to help brands stand out across digital and print media. In my free time I dive into football and cycling, which keeps me energized and collaborative. I'm always looking for fresh challenges and ways to use AI and modern tools to boost productivity and produce high-impact visuals.

Luigi Franco

Graphic Designer, Art Director, Motion Graphic Designer, +3

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Hi, I'm Luigi Franco, a graphic designer with a passion for sports. I love turning ideas into compelling brand identities and visual storytelling, blending creativity with strategic thinking to help brands stand out across digital and print media. In my free time I dive into football and cycling, which keeps me energized and collaborative. I'm always looking for fresh challenges and ways to use AI and modern tools to boost productivity and produce high-impact visuals.…Hi, I'm Luigi Franco, a graphic designer with a passion for sports. I love turning ideas into compelling brand identities and visual storytelling, blending creativity with strategic thinking to help brands stand out across digital and print media. In my free time I dive into football and cycling, which keeps me energized and collaborative. I'm always looking for fresh challenges and ways to use AI and modern tools to boost productivity and produce high-impact visuals.

Available to hire

Hi, I’m Luigi Franco, a graphic designer with a passion for sports. I love turning ideas into compelling brand identities and visual storytelling, blending creativity with strategic thinking to help brands stand out across digital and print media.

In my free time I dive into football and cycling, which keeps me energized and collaborative. I’m always looking for fresh challenges and ways to use AI and modern tools to boost productivity and produce high-impact visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Art Director at Spoki (NextAI srl)

January 1, 2024 - Present

Creation and implementation of a new Brand Identity for Spoki; creation of over 500 images and videos for social media posts, email marketing, WhatsApp marketing, ADS, and development of pitches and commercial presentations for investors and potential customers; contributed to turnover growth in 2024 and increased traffic on the proprietary site; use of AI platforms to increase media productivity and production.

Graphic Designer at Andrea Maglie s.r.l.

December 31, 2017 - September 22, 2025

Created graphics and embroidery files to be inserted into the embroidery machine.

Sales Assistant / Cashier / Bicycle Mechanic at Decathlon Surbo

August 31, 2018 - September 22, 2025

Worked the summer season as a sales assistant, cashier and bicycle mechanic.

Chief Graphic Designer at Corriere dello Sport Puglia

January 1, 2020 - Present

Chief Graphic Designer for the Apulian edition; improved and created new templates for the newspaper's pages.

Graphic Designer (Freelance) at FantaRedazione

January 1, 2024 - Present

Collaborated with the Instagram page Fantaredazione to create graphics and animations.

Art Director at NextAI srl (Spoki)

January 1, 2024 - Present

Led the brand identity overhaul and produced visual content for social media, emails, and investor pitches; contributed to significant turnover growth and increased site traffic; integrated AI tools to boost production efficiency.

Graphic Designer at Andrea Maglie s.r.l.

December 31, 2017 - September 29, 2025

Created graphics and embroidery files for production.

Graphic Designer at Fantaredazione

January 1, 2024 - Present

Collaborated to create graphics and animations for the Instagram page.

Sales Assistant / Cashier / Bicycle Mechanic at Decathlon Surbo

September 30, 2018 - September 29, 2025

Summer role covering sales, cashier duties and bicycle maintenance.

Chief Graphic Designer at Corriere dello Sport Puglia

December 31, 2020 - September 29, 2025

Led the Apulian edition’s graphic design workflow, improving and creating templates for the newspaper’s pages.