Inês Fontoura
Senior Communication and PR professional with over 20 years of experience across the fashion, beauty, luxury, and lifestyle sectors, leading 360º communication strategies for high-profile international brands.
About
Senior Communication and PR professional with over 20 years of experience across the fashion, beauty, luxury, and lifestyle sectors, leading 360º communication strategies for high-profile international brands.
Throughout my career, I have developed and implemented integrated PR, influencer, events, and brand positioning strategies, delivering national impact with a strong focus on results, reputation, and long-term value creation.
I have spent most of my professional journey working between global agencies and international brands, with responsibilities that included team leadership, budget management, stakeholder negotiation, and campaign activation aligned with business objectives.
In recent years, I have served as Head of Luxury, Fashion & Beauty, leading strategic projects for brands such as Dior Beauty, Moët & Chandon, Jaeger-LeCoultre, Tudor, and Rolex, with a strong emphasis on growth, visibility, and premium positioning.
I am currently open to new communication and PR challenges, either in-house or in a consultancy context, where I can bring my strategic expertise, brand vision, and execution capability to ambitious and meaningful projects.
- 9 years' experience
- Joined September 2025
Skills· 3
Languages
- EnglishAdvanced
- Spanish; CastilianAdvanced
- PortugueseFluent
Industry experience
- Consumer Goods
- Retail
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Other
Work experience· 12 roles
Led the luxury, fashion, and beauty practice, managing a team of 4 and coordinating brand activations for clients including Moet & Chandon, Dior Beauty, D’Aveia, Tudor, Rolex, Jaeger-LeCoultre, and Mesoestetic. Oversaw budgets, brand strategy, and PR initiatives; developed and executed PR strategies for major events such as the Max Mara Resort show in Lisbon (2022) and drove new business opportunities.
Led a team of four professionals in luxury fashion and beauty PR, overseeing brands such as Moet & Chandon, Dior Beauty, D’Aveia, Tudor, Rolex, Jaeger-LeCoultre, and Mesoestetic. Managed events and budgets, defined team and brand strategy, and directed PR programs. Served as project/PR strategy manager for the Max Mara Resort fashion show in Lisbon (2022). Identified new business opportunities and expanded agency portfolio.
Led the Luxury, Fashion & Beauty department, managing a team of 4 and overseeing brands including Moët & Chandon, Dior Beauty, D’Aveia, Tudor, Rolex, Jaeger-LeCoultre and Mesoestetic. Responsibilities included events, budget management, team and brand strategy, and PR strategy for the Max Mara Resort fashion show held in Lisbon in 2022. Drove new business initiatives.
Education
Certifications and awards· 7
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