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I'm Maddie Stephens, a highly motivated digital marketing professional with a First Class Honours in Marketing. I specialise in multi-channel campaigns, data-driven optimization, CRM-driven email marketing (Klaviyo), and high-impact content for premium e-commerce brands. I excel at turning creative vision into measurable results and thrive in fast-paced, cross-functional environments. Over the past five months I’ve worked as a freelance digital marketing consultant, building brand voice, SEO content, and CRM-led growth for brands in the FMCG, fashion, and beauty spaces. I’m passionate about storytelling, performance marketing, and using analytics to inform strategy, with a track record of driving revenue and customer retention.…I'm Maddie Stephens, a highly motivated digital marketing professional with a First Class Honours in Marketing. I specialise in multi-channel campaigns, data-driven optimization, CRM-driven email marketing (Klaviyo), and high-impact content for premium e-commerce brands. I excel at turning creative vision into measurable results and thrive in fast-paced, cross-functional environments. Over the past five months I’ve worked as a freelance digital marketing consultant, building brand voice, SEO content, and CRM-led growth for brands in the FMCG, fashion, and beauty spaces. I’m passionate about storytelling, performance marketing, and using analytics to inform strategy, with a track record of driving revenue and customer retention.

Madeleine Stephens

Brand Strategist, Marketing Strategist, Content Creator, +3

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I'm Maddie Stephens, a highly motivated digital marketing professional with a First Class Honours in Marketing. I specialise in multi-channel campaigns, data-driven optimization, CRM-driven email marketing (Klaviyo), and high-impact content for premium e-commerce brands. I excel at turning creative vision into measurable results and thrive in fast-paced, cross-functional environments. Over the past five months I’ve worked as a freelance digital marketing consultant, building brand voice, SEO content, and CRM-led growth for brands in the FMCG, fashion, and beauty spaces. I’m passionate about storytelling, performance marketing, and using analytics to inform strategy, with a track record of driving revenue and customer retention.…I'm Maddie Stephens, a highly motivated digital marketing professional with a First Class Honours in Marketing. I specialise in multi-channel campaigns, data-driven optimization, CRM-driven email marketing (Klaviyo), and high-impact content for premium e-commerce brands. I excel at turning creative vision into measurable results and thrive in fast-paced, cross-functional environments. Over the past five months I’ve worked as a freelance digital marketing consultant, building brand voice, SEO content, and CRM-led growth for brands in the FMCG, fashion, and beauty spaces. I’m passionate about storytelling, performance marketing, and using analytics to inform strategy, with a track record of driving revenue and customer retention.

Available to hire

I’m Maddie Stephens, a highly motivated digital marketing professional with a First Class Honours in Marketing. I specialise in multi-channel campaigns, data-driven optimization, CRM-driven email marketing (Klaviyo), and high-impact content for premium e-commerce brands. I excel at turning creative vision into measurable results and thrive in fast-paced, cross-functional environments.

Over the past five months I’ve worked as a freelance digital marketing consultant, building brand voice, SEO content, and CRM-led growth for brands in the FMCG, fashion, and beauty spaces. I’m passionate about storytelling, performance marketing, and using analytics to inform strategy, with a track record of driving revenue and customer retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Freelance Digital Marketing Consultant at Self-Employed

July 1, 2023 - Present

Brand building and delivering high performing content for premium ecommerce brands. Led ecommerce storefront optimization (Shopify), product page optimization, pricing strategy, and front-end optimization. Guided weekly performance reporting, owned social calendars across two priority brands, and led email marketing on Klaviyo from scratch with strong metrics. Collaborated with in-house design for creative shoots, directed and produced short-form video content via CapCut and Canva, and managed copywriting and community management. Built and managed multi-market accounts, CRM lead generation, and cross-functional processes; produced weekly, monthly, and quarterly performance reports. Nurtured client relationships and contributed to growth through data-driven decisions.

Content Writer / Blog Writer at Management School Marketing Blog, University of Liverpool

July 1, 2024 - September 22, 2025

Regular blog writer for the Management School marketing blog; developed weekly WordPress posts with SEO best practices and created LinkedIn assets to amplify content.

Email Marketing Campaign Manager at Berghaus, Ellesse & Oneskee (via agency)

July 1, 2023 - September 22, 2025

Managed email marketing campaigns for high-profile clients; built email content following brand guidelines, tone of voice, and messaging matrices. Set up and optimized lead generation CRM, created LinkedIn assets, and conducted A/B testing with reporting. Coordinated multi-market campaigns across Beauty, Nestlé (FMCG) brands, and more; contributed to planning media in line with key trade dates and client budgets. Achieved target revenue +100% on a key account ahead of Black Friday through promotional activity bookings.

Junior CRM Executive

July 1, 2023 - September 22, 2025

Managed email marketing campaigns for high-profile clients (Berghaus, Ellesse & Oneskee); built and tested email content following brand guidelines; set up A/B tests; produced weekly, monthly and quarterly post-campaign reports; managed client accounts across multiple markets (Beauty, Nestlé and FMCG brands) including media planning, client budget management and creative decision-making; achieved target revenue +100% on key account (Purina UK - Nestlé) ahead of Black Friday through promotional activity bookings; nurtured client relationships and collaborated with cross-functional teams.

Freelance Digital Marketing Consultant at Self-employed (Spiritly projects)

July 1, 2023 - Present

Brand building and delivering high-performing content for premium ecommerce store Spiritly.com; managed a high-volume Shopify store SKU growth, optimized product pages and pricing; led weekly performance reporting, defined metrics and actions; owned two priority brand social calendars; created and executed email marketing via Klaviyo from scratch; collaborated with in-house design to direct and produce short-form video content via CapCut and Canva; handled copywriting duties and community management; set up and maintained CRM lead generation, produced LinkedIn assets; planned media in line with key trade dates and produced weekly/monthly/quarterly post-campaign reports; nurtured relationships with clients including Beauty, Nestlé and FMCG brands; cross-functional collaboration across teams; ongoing freelance digital consultant with continued client work (SEO/blogs/CRM/LinkedIn).

Freelance Digital Marketing Executive at Spiritly.com

July 1, 2023 - Present

Brand building and delivering high performing content for premium e-commerce store Spiritly.com; managed high-volume Shopify SKU store; product page, pricing strategy & storefront optimization; led weekly performance reporting; owned social calendars across two priority brands; led email marketing strategy via Klaviyo from scratch with average 59% open rate, 4% CTR and £1.5k revenue per email in the first five sends, contributing to a +200% increase in returning customer rate; collaborated with in-house design to direct and create short-form video content; ideated and produced UGC-style social content; built and tested email content following brand guidelines; developed A/B testing strategies; managed client accounts across multiple markets (Beauty, Nestlé and FMCG brands); planned media in line with key trade dates, client budgets and creative decisions; achieved target revenue +100% on Purina UK content ahead of Black Friday; nurtured publisher relationships and worked with cross-f