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I am a Marketing Master’s graduate with hands-on experience in digital marketing, brand strategy, and content creation across multiple industries. I am passionate about using data-driven insights to drive growth and build authentic brands. Throughout my roles at African Journals Online, Travelstart, and Kiddobee, I have collaborated with cross-functional teams, managed social media, and delivered high-quality campaigns on time. I enjoy solving problems, learning quickly, and contributing value in multicultural and remote-work settings.…I am a Marketing Master’s graduate with hands-on experience in digital marketing, brand strategy, and content creation across multiple industries. I am passionate about using data-driven insights to drive growth and build authentic brands. Throughout my roles at African Journals Online, Travelstart, and Kiddobee, I have collaborated with cross-functional teams, managed social media, and delivered high-quality campaigns on time. I enjoy solving problems, learning quickly, and contributing value in multicultural and remote-work settings.

Malaika Mbuli

Brand Strategist, Marketing Strategist, Content Creator, +3

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I am a Marketing Master’s graduate with hands-on experience in digital marketing, brand strategy, and content creation across multiple industries. I am passionate about using data-driven insights to drive growth and build authentic brands. Throughout my roles at African Journals Online, Travelstart, and Kiddobee, I have collaborated with cross-functional teams, managed social media, and delivered high-quality campaigns on time. I enjoy solving problems, learning quickly, and contributing value in multicultural and remote-work settings.…I am a Marketing Master’s graduate with hands-on experience in digital marketing, brand strategy, and content creation across multiple industries. I am passionate about using data-driven insights to drive growth and build authentic brands. Throughout my roles at African Journals Online, Travelstart, and Kiddobee, I have collaborated with cross-functional teams, managed social media, and delivered high-quality campaigns on time. I enjoy solving problems, learning quickly, and contributing value in multicultural and remote-work settings.

Available to hire

I am a Marketing Master’s graduate with hands-on experience in digital marketing, brand strategy, and content creation across multiple industries. I am passionate about using data-driven insights to drive growth and build authentic brands.

Throughout my roles at African Journals Online, Travelstart, and Kiddobee, I have collaborated with cross-functional teams, managed social media, and delivered high-quality campaigns on time. I enjoy solving problems, learning quickly, and contributing value in multicultural and remote-work settings.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Afrikaans

Advanced

French

Intermediate

Work Experience

Marketing Intern at African Journals Online

October 31, 2023 - September 22, 2025

Created marketing content to drive engagement and elevate brand presence; monitored campaign data and suggested performance adjustments; researched competitors to inform content creation and refine positioning; scheduled and managed LinkedIn posts; supported email campaigns with targeted content and segmentation; participated in brainstorming for promotional strategies; compiled performance reports for ongoing marketing improvements.

Marketing Intern at Travelstart

March 31, 2023 - September 22, 2025

Created original blog content to support Ayoba platform’s audience growth; conducted market research to inform product positioning and marketing focus; collaborated with cross-functional teams to align messaging with brand identity; developed marketing plans to drive customer acquisition and business growth; assisted affiliate marketing partnerships, tracked performance, and recommended improvements; produced engaging email campaigns to increase open rates and customer interaction; contributed ideas during creative meetings to enhance digital and social media strategies.

Social Media Marketing Manager at Kiddobee

July 1, 2025 - Present

Collaborate effectively with remote, Paris-based team; manage and grow brand presence across brand social media platforms; create and publish digital content, including blog articles, graphics, and videos; developed brand guidelines to maintain consistency across all platforms; plan, launch, and optimize Facebook and Instagram ad campaigns; leverage AI tools for content ideation, design, and ad creation; design marketing materials and visuals using Canva; conduct market research to inform campaigns and audience targeting; coordinate content scheduling and planning through Monday.com; execute targeted email campaigns using Mailchimp; analyze performance metrics to track growth and engagement.

Marketing Intern at African Journals Online

October 1, 2023 - September 22, 2025

Created marketing content to drive engagement and elevate brand presence. Monitored campaign data to evaluate results and suggest performance adjustments. Researched competitors to inform content creation and refine positioning approaches. Scheduled and managed LinkedIn posts to maintain professional audience engagement. Supported email campaigns by developing targeted content and segmenting contact lists. Participated in brainstorming to develop creative promotional campaign strategies. Compiled performance reports to present findings for ongoing marketing improvements.

Marketing Intern at Travelstart

March 1, 2023 - September 22, 2025

Created original blog content to support Ayoba platform’s audience growth. Conducted detailed market research to inform product positioning and marketing focus. Collaborated with cross-functional teams to align messaging with brand identity. Developed marketing plans to drive customer acquisition and business growth. Assisted affiliate marketing partnerships, tracked performance, and recommended improvements. Produced engaging email campaigns to increase open rates and customer interaction. Contributed ideas during creative meetings to enhance digital and social media strategies.

Social Media Marketing Manager at Kiddobee

July 1, 2025 - Present

Collaborate effectively with remote, Paris-based team. Manage and grow brand presence across brand social media platforms. Create and publish digital content, including blog articles, graphics, and videos. Developed brand guidelines to maintain consistency across all platforms. Plan, launch, and optimize Facebook and Instagram ad campaigns. Leverage AI tools for content ideation, design, and ad creation. Design marketing materials and visuals using Canva. Conduct market research to inform campaigns and audience targeting. Coordinate content scheduling and planning through Monday.com. Execute targeted email campaigns using Mailchimp. Analyze performance metrics to track growth and engagement.

Marketing Intern at African Journals Online

October 1, 2023 - September 22, 2025

Created marketing content to drive engagement and elevate brand presence; monitored campaign data; researched competitors to inform content creation and refine positioning; scheduled LinkedIn posts; supported email campaigns with targeted content and segmentation; contributed to creative promotional campaigns and compiled performance reports for ongoing improvements.

Marketing Intern at Travelstart

March 1, 2023 - September 22, 2025

Social Media Marketing Manager at Kiddobee

July 1, 2025 - Present

Collaborate with remote, Paris-based team to manage and grow brand presence across social media platforms; create and publish digital content (blogs, graphics, videos); develop brand guidelines; plan, launch, and optimize Facebook and Instagram ad campaigns; leverage AI tools for ideation, design, and ad creation; designMarketing materials with Canva; conduct market research; coordinate content scheduling via Monday.com; execute targeted email campaigns using Mailchimp; analyze performance metrics to track growth and engagement.