I’m a versatile communications professional specializing in public relations, social media strategy, and content creation. Currently, I serve as the Public Relations Director at SaHo, where I craft press releases, develop PR strategies, plan high-profile client events and create email marketing campaigns to boost brand visibility and engagement for a wide variety of clients. With my background in print journalism, I specialize in writing releases that are ready for print. Previously, I grew Kate Spade New York’s digital footprint, generating over $600,000 in revenue through social campaigns, video content and marketing initiatives. I also work as a freelance social media strategist and content creator, helping brands tell their stories across platforms with compelling visuals, copy and campaign strategies. I have a Bachelor's in journalism and a minor in Spanish from Arizona State University, so I bring a mix of creativity, strategic thinking and cross-functional communication to every project. Additionally, I enjoy proof reading, article writing and copy editing.…

Caitlin Estes

I’m a versatile communications professional specializing in public relations, social media strategy, and content creation. Currently, I serve as the Public Relations Director at SaHo, where I craft press releases, develop PR strategies, plan high-profile client events and create email marketing campaigns to boost brand visibility and engagement for a wide variety of clients. With my background in print journalism, I specialize in writing releases that are ready for print. Previously, I grew Kate Spade New York’s digital footprint, generating over $600,000 in revenue through social campaigns, video content and marketing initiatives. I also work as a freelance social media strategist and content creator, helping brands tell their stories across platforms with compelling visuals, copy and campaign strategies. I have a Bachelor's in journalism and a minor in Spanish from Arizona State University, so I bring a mix of creativity, strategic thinking and cross-functional communication to every project. Additionally, I enjoy proof reading, article writing and copy editing.…

Available to hire

I’m a versatile communications professional specializing in public relations, social media strategy, and content creation. Currently, I serve as the Public Relations Director at SaHo, where I craft press releases, develop PR strategies, plan high-profile client events and create email marketing campaigns to boost brand visibility and engagement for a wide variety of clients. With my background in print journalism, I specialize in writing releases that are ready for print. Previously, I grew Kate Spade New York’s digital footprint, generating over $600,000 in revenue through social campaigns, video content and marketing initiatives.

I also work as a freelance social media strategist and content creator, helping brands tell their stories across platforms with compelling visuals, copy and campaign strategies. I have a Bachelor’s in journalism and a minor in Spanish from Arizona State University, so I bring a mix of creativity, strategic thinking and cross-functional communication to every project. Additionally, I enjoy proof reading, article writing and copy editing.

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Skills

Experience Level

Email Marketing
Expert
Copywriting
Expert
Canva
Expert
Adobe Photoshop
Expert
CRM
Expert
HubSpot
Expert
Klaviyo
Expert
Adobe Premiere Pro
Expert
CapCut
Expert
Branding
Expert
Video Advert
Expert
Adobe InDesign
Expert
Facebook Ads
Expert
Adobe After Effects
Expert
Google Ads
Expert
WordPress
Expert
SEO
Intermediate
Logo
Intermediate
Final Cut Pro X
Intermediate
DaVinci Resolve Studio
Intermediate
Adobe Illustrator
Intermediate
JavaScript
Intermediate
HTML5
Intermediate
GA4
Intermediate
Microsoft Office
Intermediate
CSS
Intermediate
SEO Copywriting
Intermediate
Screaming Frog
Intermediate
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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Public Relations Director
August 1, 2025 - Present
Wrote and distributed press releases for clients across industries, securing coverage in outlets and boosting visibility. Developed and executed PR strategies that increased brand awareness, supported marketing goals, and drove engagement across traditional and digital channels, including Klaviyo email campaigns with custom templates. Planned and managed high-profile client events, including product launches and influencer activations, coordinating logistics, media attendance and promotional efforts to max reach and results. Built and maintained strong relationships with journalists and influencers, delivering tailored pitches that generated earned media and long-term coverage opportunities.
Social Media Strategist, Content Creator, Senior Sales Associate at kate spade new york
January 7, 2022 - August 12, 2024
Utilized CRM systems to build and maintain customer relationships using email marketing and increase revenue by developing the brand's social media footprint, successfully generating over $600,000 in revenue for the company. Conceptualized and executed digital campaigns in collaboration with cross-functional media teams. Produced and edited high-quality video content aligned with brand identity and hosted livestreams to drive sales. Analyzed platform performance metrics to inform content strategy across a multitude of social platforms. Collaborated with marketing and visual teams to ensure cohesive storytelling across digital, retail and influencer channels. Helped coordinate seasonal product launches by aligning social content, in-store displays and promotional messaging.
Social Media Strategist and Content Creator at Freelance
August 1, 2024 - Present
Developed and executed content strategies tailored to each platform, delivering comprehensive content calendars, performance insights, and marketing copy to support brand growth and engagement. Designed original graphics and short-form videos using Canva, Premiere Pro, InDesign and CapCut aligned with brand goals.
Social Media and Copywriting Intern at Yoganastix
April 1, 2023 - September 22, 2025
Managed social media channels and produced copy for campaigns, supporting brand voice and engagement.
Editor-in-Chief, Social Media Editor at The Growl Highlands Ranch
May 1, 2020 - September 22, 2025
Directed editorial content and managed a team of writers, leveraging leadership and strategic planning skills to earn awards for both the publication and individuals. Implemented social media strategies to drive engagement on online platforms.
Contributing Fashion Columnist at The Chic Daily
December 31, 2022 - September 21, 2025
Researched and wrote trend-driven articles tailored to the public audience.

Education

Bachelor of Arts in Journalism and Mass Communications at Arizona State University
January 11, 2030 - May 1, 2024
Minor in Spanish at Arizona State University
January 11, 2030 - May 1, 2024

Qualifications

Email Marketing Certificate
July 1, 2025 - July 1, 2027

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Other
    paper Brand Awareness Press Campaign - 2025

    This is an ongoing project to create brand awareness for a new beverage company. I am solely responsible for the press releases and media outreach involved in this campaign - the social media is run by a completely separate team.

    We started by outlining the main objectives and testing from there, using different angles and metrics to pinpoint the news outlets and journalists to reach out to. I designed a custom press release template that had clear branding while aligning with AP style, a custom press kit, a PR and marketing strategy and a custom media advisory template. I assisted in coordinating and setting up a photoshoot to deliver visuals for releases.

    In the first month, we’ve already landed coverage with three different outlets and have had one published. We saw an email open rate of 93% and a forward / multi open rate of 48%. We’ve also seen visibility in web rankings increase and searchability streamlined. We anticipate more growth as we are able to establish consistent media contacts and a reputable brand presence for our our client.

    We faced challenges in securing interviews and publication after the initial press release, but after streamlining the email/ follow up process and wording and changing our angle, we were able to garner success.

    paper Holiday 2023 Marketing Campaign

    This campaign was one of my favorites that I have accomplished - we specifically wanted to target the Gen Z market, so I was able to head this campaign based on my age and what I contributed to insight sessions. We conceptualized a gift giving guide utilizing current social media trends and buzzwords, creating a feeling rather than a generic list, and we saw an increased click through rate that came specifically from our socials.