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Hi, I’m Katy Amini — a data-driven SEM and digital marketing specialist with over 5 years of agency experience. I drive profitable campaigns across Google Ads, Facebook/Instagram, Bing, Snapchat, TikTok, and analytics platforms, turning data into actionable insights. I’m Google Ads certified and studied Digital Marketing Management and Communication at the University of Toronto. I’m highly organized and collaborative, able to lead a team of specialists, partner with data science and user research teams, and translate business goals into scalable campaigns across channels. I focus on user experience, e-commerce, and multi-channel strategies, and I’m always eager to learn new tools and adapt to changing priorities.…Hi, I’m Katy Amini — a data-driven SEM and digital marketing specialist with over 5 years of agency experience. I drive profitable campaigns across Google Ads, Facebook/Instagram, Bing, Snapchat, TikTok, and analytics platforms, turning data into actionable insights. I’m Google Ads certified and studied Digital Marketing Management and Communication at the University of Toronto. I’m highly organized and collaborative, able to lead a team of specialists, partner with data science and user research teams, and translate business goals into scalable campaigns across channels. I focus on user experience, e-commerce, and multi-channel strategies, and I’m always eager to learn new tools and adapt to changing priorities.

Katy Amini

Digital Marketer, PPC Manager, Marketing Strategist, +2

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Hi, I’m Katy Amini — a data-driven SEM and digital marketing specialist with over 5 years of agency experience. I drive profitable campaigns across Google Ads, Facebook/Instagram, Bing, Snapchat, TikTok, and analytics platforms, turning data into actionable insights. I’m Google Ads certified and studied Digital Marketing Management and Communication at the University of Toronto. I’m highly organized and collaborative, able to lead a team of specialists, partner with data science and user research teams, and translate business goals into scalable campaigns across channels. I focus on user experience, e-commerce, and multi-channel strategies, and I’m always eager to learn new tools and adapt to changing priorities.…Hi, I’m Katy Amini — a data-driven SEM and digital marketing specialist with over 5 years of agency experience. I drive profitable campaigns across Google Ads, Facebook/Instagram, Bing, Snapchat, TikTok, and analytics platforms, turning data into actionable insights. I’m Google Ads certified and studied Digital Marketing Management and Communication at the University of Toronto. I’m highly organized and collaborative, able to lead a team of specialists, partner with data science and user research teams, and translate business goals into scalable campaigns across channels. I focus on user experience, e-commerce, and multi-channel strategies, and I’m always eager to learn new tools and adapt to changing priorities.

Available to hire

Hi, I’m Katy Amini — a data-driven SEM and digital marketing specialist with over 5 years of agency experience. I drive profitable campaigns across Google Ads, Facebook/Instagram, Bing, Snapchat, TikTok, and analytics platforms, turning data into actionable insights. I’m Google Ads certified and studied Digital Marketing Management and Communication at the University of Toronto.

I’m highly organized and collaborative, able to lead a team of specialists, partner with data science and user research teams, and translate business goals into scalable campaigns across channels. I focus on user experience, e-commerce, and multi-channel strategies, and I’m always eager to learn new tools and adapt to changing priorities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Persian

Advanced

Work Experience

SEM Specialist – Ad Ops at Sporting Life Group

December 31, 2021 - September 23, 2025

Managed and optimized paid programs (Search, Shopping, Display) to grow the marketing database and overall pipeline. Collaborated with Product Marketing, Partnerships, and Sales to align objectives across channels. Worked with affiliate partners and media outlets (e.g., Toronto Star, BlogTO, Postmedia). Employed testing to prove hypotheses and recommended optimizations to identify scalable strategies. Led copy and creative updates, supported weekly/monthly reporting of channel KPIs, and executed influencer programs. Created ad copies weekly to cover events and promotions for brands like Sporting Life and Golf Town.

SEM Strategist - Search Engine Marketing at Postmedia Network

July 1, 2021 - Present

Plan and execute profitable and scalable Paid Search campaigns, including account setup, strategy development, organization, and management. Lead a team of specialists and train them on Google AdWords, Google Analytics, Google Tag Manager, Google Double Click, Acquisio, Postmedia Hub, Google DataStudio, Hubspot, and CallRail. Provide ongoing analysis and strategy support to pre- and post-sales opportunities for media strategy and sales teams. Partner with data science and user research teams to uncover quantitative and qualitative growth opportunities using Google Analytics, Power BI, and Looker Studio. Currently managing the biggest Postmedia client (Maison Birks, Luxury Jewelry).

Digital Marketer – PPC Campaign Specialist at KRFTWRK Agency

September 1, 2020 - September 23, 2025

Planned and executed profitable paid search campaigns, establishing best strategies to achieve actionable results and KPIs. Performed daily reporting, audits, and trend analysis across Google Ads, Google Analytics, DoubleClick, Data Studio, Google Tag Manager, Bing, and Apple Ads. Led attribution and retargeting efforts, managed multi-channel campaigns, and ensured proper tag implementation. Developed international, multilingual campaigns (English, French, Persian) and prepared stage-specific audience groupings. Prepared and presented client reports for multiple accounts (e.g., Planned Parenthood, Amex).

Graphic Designer_Sales Associate at Picture Depot

August 1, 2018 - Present

Developed original graphics, illustrations, and promotional content for websites, digital catalogs, and social media. Designed and produced graphic elements aligned with brand identity for platforms like Shopify and Mailchimp. Collaborated with Merchandising, Marketing & Design teams to shape communications materials and catalog concepts. Managed project timelines, produced proofs, and coordinated orders with major clients.

Digital Marketing Specialist at Rahnama Advertising Company

November 30, 2017 - September 23, 2025

Delivered PPC campaigns for diverse clients, spending over 150k monthly. Reviewed and improved SEM campaigns to drive conversions and ROI, analyzed and modified campaigns to maximize results. Coordinated gallery operations, managed sales team training, and liaised with stakeholders for events and marketing development.