Available to hire
Hi, I’m Stella Nurina Susan, a dynamic Senior Product Manager with over 10 years of experience in digital marketing and product development. I’ve led cross-functional teams, optimized campaigns, and driven significant growth for global brands. My work blends strategic planning with hands-on execution to deliver product success in innovative environments.
Hello! I’ve led an AI startup, achieved a 1100% uplift in MAU/DAU, and steered high-impact digital campaigns for Unilever, Nestlé, Castrol, and HSBC. I’m passionate about turning insights into action, fostering collaborative teams, and continuously learning through certifications in Agile/Scrum and AI/ML product management.
Experience Level
Language
Indonesian
Fluent
English
Fluent
Work Experience
Digital Producer at GroupM | WPP Company (Formerly NetBooster Asia) Lead a team
January 1, 2014 - September 23, 2025Led a team to optimize digital marketing campaigns, achieving a 60% increase in organic visibility and 24M+ traffic. Managed multiple digital projects for FMCG and banking clients; oversaw brand campaigns for Unilever, Nestlé, Castrol, and more. Collaborated with Google, Facebook, and InMobi, enhancing agency revenue through strategic partnerships. Managed project forecasts and updates to ensure client satisfaction.
Remote CEO & Founder at Nutriness.me
September 1, 2023 - PresentFounded an AI startup, collaborating with cross-functional teams to achieve Top 50 in SheHacks.id by Indosat. Developed products for nutritionists, boosting brand awareness and increasing MAU/DAU by 1100%.
Co-owner / Digital Marketing at PadivillaUbud.com
February 1, 2024 - PresentExecuted strategic marketing plans, driving 60% sales growth and increasing brand awareness by 80%. Optimized operations to increase revenue by 3x and achieved 85-100% occupancy in 3 months.
Co-owner / Digital Marketing at Warung Mie Cakalang GR
February 20, 2024 - PresentCreated brand and menu, and led a successful local campaign for Warung. Built and executed digital marketing campaigns supporting growth and brand presence.
Senior Product Manager at GroupM | WPP Company (formerly NetBooster Asia Lead)
January 1, 2014 - September 23, 2025Led digital marketing campaigns, optimized campaigns to achieve a 60% increase in organic visibility and 24M+ traffic. Managed multiple digital projects for FMCG and banking clients; collaborated with Google, Facebook, and InMobi to drive revenue through strategic partnerships; established KPIs, forecasts, and client updates to ensure satisfaction and alignment.
Remote CEO & Founder at Nutriness.me (AI startup)
September 20, 2023 - PresentFounded and led an AI startup, collaborating with cross-functional teams to achieve a Top 50 position in SheHacks.id by Indosat. Developed nutrition-focused products for nutritionists, increasing brand awareness and achieving 1100% MAU/DAU growth.
Co-owner at Padi Villa, Ubud
February 1, 2024 - PresentCo-owned hospitality venture; executed strategic marketing initiatives, created brand and menu concepts for local campaigns (e.g., Warung Mie Cakalang), and drove brand awareness. Achieved 60% sales growth and contributed to an 80% increase in brand visibility.
CEO & Founder at NutriNest.me
February 20, 2025 - September 30, 2025Founded an early-stage AI startup and built a high-performing, cross-functional team with local and global collaborators. Oversaw product development for nutritionists and dietary services, utilizing customer research to enhance brand awareness within a niche market. Formulated and implemented growth hacking strategies that effectively targeted the consumer base, resulting in a 1,100% increase in MAU/DAU. Achieved Top 50 contender status in the SheHacks.id competition by Indosat.
Co-owner / Digital Marketing Consultant at Padi Villa Ubud
June 20, 2024 - September 30, 2025Developed and executed strategic, research-based marketing plans, driving 60% sales growth and enhancing brand awareness by 80%. Improved operational workflows by integrating digital tools to optimize operations and revenue.
Digital Marketing Consultant at Adplanet Daiko / Cyrus Inc. / Stella
June 1, 2024 - September 30, 2025Aligned KPIs to client goals, vision, and mission; successfully increased conversion rate by 20%. Surpassed client expectations for Konix, Sunny Gold, and Meiji by delivering high-quality digital project outcomes and driving cross-functional collaboration.
Digital Producer at GroupM / WPP Company
January 1, 2014 - September 30, 2025Spearheaded a team to optimize digital marketing campaigns, ensured QA, and achieved a 60% increase in organic visibility and 24M+ traffic.
Internal Corporate Communications / Visitor Information Coordinator at Freeport International / Western Vancouver Olympics
December 31, 2010 - September 30, 2025Internal corporate communications role and visitor information coordination for the Western Vancouver Olympics 2010.
CEO & Founder at NutriNest.me
February 1, 2025 - September 30, 2025Founded an early-stage AI startup, built a high-performing cross-functional team with local and global collaborators; oversaw product development for nutritionists and dietary services; implemented growth strategies resulting in a 1100% increase in MAU/DAU; led the startup to become a Top 50 contender in the SheHacks IDC competition.
Co-owner & Head of Digital Marketing at Padivilla
February 1, 2024 - PresentDeveloped and executed strategic, research-based marketing plans, driving 60% sales growth and increasing brand awareness by 80%; improved operational workflow by integrating digital tools, tripling revenue; created a roadmap achieving 85-100% occupancy within three months.
Digital Producer at GroupM (WPP Company) / Net Booster Asia
January 1, 2014 - September 30, 2025Led a team to optimize digital marketing campaigns, ensuring QA and delivering a 60% increase in organic visibility and 24M+ traffic; managed complex digital projects for multiple FMCG and banking clients, overseeing creation and execution of impactful brand campaigns; built partnerships with key tech players including Google, Facebook, and InMobi; delivered high-revenue campaigns.
International Project Coordinator & Professional Development at Self / Personal Sabbatical
January 1, 2020 - September 30, 2025Led end-to-end planning and execution of a large-scale destination wedding in Italy for 70 guests; demonstrated expert budget control, cross-cultural vendor management, and logistical coordination; completed online certifications in Agile/Scrum methodologies and AI/ML Product Management.
Education
Bachelor of Arts (Honours) at Simon Fraser University
January 1, 2007 - January 1, 2010Bachelor of Arts (Honours) at Simon Fraser University
January 1, 2007 - January 1, 2010Bachelor of Arts (Honours) at Simon Fraser University
January 1, 2007 - January 1, 2010Bachelor of Arts (Honours) at Simon Fraser University
January 1, 2007 - January 1, 2010Qualifications
Bachelor of Arts (Honours) - Simon Fraser University
January 1, 2007 - January 1, 2010Agile / Scrum Methodologies Certification
January 11, 2030 - September 30, 2025AI Product Management Certification
January 11, 2030 - September 30, 2025Agile / Scrum Methodologies Certification
January 11, 2030 - September 30, 2025AI/ML Product Management Certification
January 11, 2030 - September 30, 2025Industry Experience
Software & Internet, Financial Services, Media & Entertainment, Professional Services, Retail, Education, Travel & Hospitality
Experience Level
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