Hi, I’m Lim Jia Wei Harry, a final-year Bachelor of Business Administration (Marketing) student at NUS with a passion for blending creativity with data-driven insights to build compelling brands. I enjoy turning complex insights into clear, engaging campaigns and have hands-on experience in media relations, content creation, and social media strategy. I’m eager to apply my mix of creative storytelling and analytical thinking to a dynamic marketing role starting January 2026. Over the past year, I’ve honed my skills through internships at Henkel and Haleon, led student marketing initiatives, and collaborated with cross-functional teams to drive engagement and sales. I’m excited to bring energy, curiosity, and a collaborative mindset to my next opportunity in the marketing field.…

Lim Jia Wei Harry

Hi, I’m Lim Jia Wei Harry, a final-year Bachelor of Business Administration (Marketing) student at NUS with a passion for blending creativity with data-driven insights to build compelling brands. I enjoy turning complex insights into clear, engaging campaigns and have hands-on experience in media relations, content creation, and social media strategy. I’m eager to apply my mix of creative storytelling and analytical thinking to a dynamic marketing role starting January 2026. Over the past year, I’ve honed my skills through internships at Henkel and Haleon, led student marketing initiatives, and collaborated with cross-functional teams to drive engagement and sales. I’m excited to bring energy, curiosity, and a collaborative mindset to my next opportunity in the marketing field.…

Available to hire

Hi, I’m Lim Jia Wei Harry, a final-year Bachelor of Business Administration (Marketing) student at NUS with a passion for blending creativity with data-driven insights to build compelling brands. I enjoy turning complex insights into clear, engaging campaigns and have hands-on experience in media relations, content creation, and social media strategy. I’m eager to apply my mix of creative storytelling and analytical thinking to a dynamic marketing role starting January 2026.

Over the past year, I’ve honed my skills through internships at Henkel and Haleon, led student marketing initiatives, and collaborated with cross-functional teams to drive engagement and sales. I’m excited to bring energy, curiosity, and a collaborative mindset to my next opportunity in the marketing field.

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Skills

Experience Level

Language

English
Fluent
Japanese
Intermediate

Work Experience

Corporate Communications Intern at Henkel
July 1, 2025 - Present
Led media monitoring and analysis, producing detailed reports that informed communications strategy and improved media outreach effectiveness by 20%. Spearheaded the launch of a Viva Engage local community, achieving 15% higher follower interaction and outperforming other regions by more than 10% in engagement rate. Crafted multimedia content including press materials, storytelling infographics, visual collateral, and video assets to support Henkel's internal and external communications.
Brand Marketing Intern at Haleon (Previously GSK)
June 1, 2025 - September 23, 2025
Led 3 campaigns, conceptualising 20 social media assets with creative agencies; utilised Veeva Vault Promo Mats for Panadol, resulting in a 25% increase in engagement from 80,000 to 100,000 across social platforms. Analyzed monthly Nielsen consumption data with Adobe Analytics and Excel; recommended targeted BTL marketing strategies that improved units sold per month by 15% from 50,000 to 57,500.
Corporate Communications Intern at Henkel
July 1, 2025 - Present
Led media monitoring and analysis efforts, producing detailed reports that informed communications strategy and improved media outreach effectiveness by 20%. Spearheaded the successful launch of a Viva Engage local community, achieving 15% higher follower interaction, outperforming other regions by more than 10% in engagement rate. Crafted engaging multimedia content, including press materials, storytelling infographics, visual collateral, and video assets to support Henkel's internal and external communications.
Brand Marketing Intern at Haleon (Previously GSK)
June 1, 2025 - September 23, 2025
Spearheaded 3 campaigns, conceptualising 20 social media assets with creative agencies to develop and optimise social media content using Veeva Vault Promo Mats for Panadol, resulting in a 25% increase in engagement rates from 80,000 to 100,000 across social media platforms. Analysed monthly Nielsen consumption data using Adobe Analytics and Excel, recommending targeted BTL marketing strategies to the managerial team that resulted in a 15% improvement from 50,000 to 57,500 units sold per month.
Corporate Communications Intern at Henkel
July 1, 2025 - Present
Led media monitoring and analysis efforts, producing reports that informed communications strategy and improved media outreach effectiveness by 20%. Spearheaded the launch of a Viva Engage local community, achieving 15% higher follower interaction and outperforming other regions by over 10% in engagement rates. Crafted multimedia content including press materials, storytelling infographics, visual collateral, and video assets to support Henkel's internal and external communications.
Brand Marketing Intern at Haleon (Previously GSK)
June 1, 2025 - September 23, 2025
Spearheaded 3 campaigns, conceptualising 20 social media assets with creative agencies to develop and optimise social media content using Veeva Vault PromoMats for Panadol, resulting in a 25% increase in engagement rates from 80,000 to 100,000 across social media platforms. Analysed monthly Nielsen consumption data using Adobe Analytics and Excel, recommending targeted BTL marketing strategies to the managerial team that resulted in a 15% improvement from 50,000 to 57,500 units sold per month.
Marketing Vice-Project Director at Rotaract Club of NUS (RACNUS)
June 1, 2025 - September 23, 2025
Initiated and led a Valentine’s fundraiser with a team of over 15 that generated $1,000 in profit, a 35% increase from the previous year’s profit of $740, through targeted social media campaigns using Adobe Creative Suite.
Mentorship Associate at Marketing Interactive (MINT) of NUS Business
June 1, 2025 - September 23, 2025
Led a mentorship program connecting 50 students with over 25 industry professionals, enhancing networking and potential internship opportunities at the end of the program.
Project Analyst at POKKA
December 1, 2024 - September 23, 2025
Executed a detailed competitor analysis focusing on key players like Nescafe, identifying strengths and weaknesses in their marketing strategies, which led to actionable recommendations for enhancing Pokka's competitive positioning in the RTD market year.

Education

Bachelor of Business Administration (Marketing), Honours at National University of Singapore (NUS)
August 1, 2023 - September 23, 2025
Bachelor of Business Administration (Marketing), Honours at National University of Singapore (NUS)
August 1, 2023 - September 23, 2025
Bachelor of Business Administration (Marketing), Honours at National University of Singapore (NUS)
August 1, 2023 - September 23, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Other, Consumer Goods, Healthcare

Skills

Experience Level