I’m a Chief Marketing Officer and brand strategist based in the UAE. I’ve spent the past decade helping fintech, crypto, and Web3 ventures turn complex ideas into simple stories that inspire trust, investment, and growth.
My journey has taken me from leading marketing at a major crypto exchange to advising funds and partnering with global brands.
These days I run Elicit One, where I blend strategy, storytelling, and AI systems to help founders and companies stand out in noisy markets. Outside of work, I’m a curious explorer of culture, design, and how technology reshapes human connection.”
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When the team behind $LABUBI approached Elicit One, they didn’t want just another meme coin. They wanted a brand that fused chaos, culture, and crypto utility into something unforgettable.
We positioned $LABUBI as more than a token — it’s your key to brain-boosting, beast-building mayhem. Players dive into adaptive AI quests that evolve with their choices, earn blockchain-stamped skill badges, and unlock tokenized perks that fuel both gameplay and community status. Every move powers your monster’s growth and cements $LABUBI as a movement, not a moment.
From strategy to storytelling, we built $LABUBI as a living ecosystem — part meme, part Monsterverse, and fully designed to capture attention in a crowded market.”**
Balmoral Partners is a global investment management firm, catering to high-net-worth individuals and institutions.
Operating at the intersection of traditional finance and digital asset innovation, the firm required a brand identity that was both established and forward-thinking.
Mayfair Technology Solutions approached Elicit One to refine its digital presence, elevating its credibility and appeal to match its stature as a trusted partner for enterprise IT, cloud transformation, and infrastructure consulting across the UAE.
Balmoral Market Makers came to us with a bold mission: design a brand identity that could match their hybrid DNA, traditional financial expertise fused with web3 innovation.
“From defining our positioning and visual identity to mapping out communications and launch strategy, their team brought a level of thoughtfulness and strategic depth that’s rare. Every detail, from metaphors to motion, served a purpose. What they created wasn’t just beautiful, it was intelligent, intentional, and deeply aligned with who we are and what we stand for.”
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