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I am a marketing professional who builds strong brands through compelling narratives, creative direction, social media, influencer collaborations, media planning, and strategic partnerships. I lead multi-channel paid campaigns across diverse regions, blending brand storytelling with data-driven performance to drive growth, engagement, and ROI. In roles with the British Council Asia Pacific, PTCL Group, and Eighteen, I have planned and optimized campaigns, executed A/B tests, collaborated with agencies, and used tools like Google Analytics, Firebase, and Power BI to measure impact and improve efficiency. I thrive on turning market insights into localized, impactful campaigns and guiding cross-functional teams toward measurable business outcomes.…I am a marketing professional who builds strong brands through compelling narratives, creative direction, social media, influencer collaborations, media planning, and strategic partnerships. I lead multi-channel paid campaigns across diverse regions, blending brand storytelling with data-driven performance to drive growth, engagement, and ROI. In roles with the British Council Asia Pacific, PTCL Group, and Eighteen, I have planned and optimized campaigns, executed A/B tests, collaborated with agencies, and used tools like Google Analytics, Firebase, and Power BI to measure impact and improve efficiency. I thrive on turning market insights into localized, impactful campaigns and guiding cross-functional teams toward measurable business outcomes.

Ambreen Safdar

Performance Marketer, Digital Marketer, Brand Strategist, +4

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I am a marketing professional who builds strong brands through compelling narratives, creative direction, social media, influencer collaborations, media planning, and strategic partnerships. I lead multi-channel paid campaigns across diverse regions, blending brand storytelling with data-driven performance to drive growth, engagement, and ROI. In roles with the British Council Asia Pacific, PTCL Group, and Eighteen, I have planned and optimized campaigns, executed A/B tests, collaborated with agencies, and used tools like Google Analytics, Firebase, and Power BI to measure impact and improve efficiency. I thrive on turning market insights into localized, impactful campaigns and guiding cross-functional teams toward measurable business outcomes.…I am a marketing professional who builds strong brands through compelling narratives, creative direction, social media, influencer collaborations, media planning, and strategic partnerships. I lead multi-channel paid campaigns across diverse regions, blending brand storytelling with data-driven performance to drive growth, engagement, and ROI. In roles with the British Council Asia Pacific, PTCL Group, and Eighteen, I have planned and optimized campaigns, executed A/B tests, collaborated with agencies, and used tools like Google Analytics, Firebase, and Power BI to measure impact and improve efficiency. I thrive on turning market insights into localized, impactful campaigns and guiding cross-functional teams toward measurable business outcomes.

Available to hire

I am a marketing professional who builds strong brands through compelling narratives, creative direction, social media, influencer collaborations, media planning, and strategic partnerships. I lead multi-channel paid campaigns across diverse regions, blending brand storytelling with data-driven performance to drive growth, engagement, and ROI.

In roles with the British Council Asia Pacific, PTCL Group, and Eighteen, I have planned and optimized campaigns, executed A/B tests, collaborated with agencies, and used tools like Google Analytics, Firebase, and Power BI to measure impact and improve efficiency. I thrive on turning market insights into localized, impactful campaigns and guiding cross-functional teams toward measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing Manager at British Council (Asia Pacific Region)

November 1, 2024 - Present

Own and optimize paid search, paid social, and email campaigns across 19 Asia Pacific markets, driving user acquisition and ROI. Lead regional performance analysis across Meta, Google, and email channels; plan and execute A/B tests and data-driven experiments; collaborate with country marketing managers to localize strategies; build multi-channel campaign strategies and scale top initiatives across the region.

Digital Marketing Manager at PTCL Group (subsidiary of Etisalat)

November 1, 2024 - September 23, 2025

Preparing rollout plans, evaluating digital media buying/planning and analyzing digital performance for B2C segments; monitor & optimize digital campaigns using FB Ads Manager, Google Ads, App Store, Google Analytics, Firebase, Google Play Console; SEO/SEM and ASO optimization; collaborate with agencies through concept to launch; production of engaging ad content and defining performance metrics; align digital strategy with KPIs (Revenue, Growth, Retention, UI/UX); CRO collaboration with Etisalat; crisis management and social listening responsibilities; Power BI monitoring of campaign performance.

Digital Marketing Executive at Eighteen

August 1, 2021 - September 23, 2025

Led growth strategies and digital activation efforts; planned and optimized digital assets and branding campaigns; managed SEO/SEM, email marketing, website revamp, and newsletters; developed and delivered internal communication plans; managed image campaigns for paid/owned media; used analytics tools (Google Analytics, Facebook Analytics, Social Bakers) to measure performance and drive ROI.

Management Trainee Officer- Sales and Marketing at Eighteen

November 1, 2019 - September 23, 2025

Liaised with departments to stay updated on marketing initiatives; designed and maintained social media presence and community management; conducted market research; compiled and managed data on digital platforms with real-time reports; assisted in sales events, expos, activations, and roadshows; supported creative brainstorming sessions.

Digital Marketing Manager at PTCL Group (subsidiary of Etisalat)

August 1, 2021 - November 1, 2024

Prepare rollout plans, evaluate digital media buying/planning and analyze digital performance for B2C segments; monitor and optimize campaigns using FB Ads Manager, Google Ads, Appstore, Google Analytics, Firebase, Google Play Console; coordinate with creative agency for content production and establish performance metrics; CRO including inbound asset optimization and A/B testing; lead crisis and community management; assist in website revamp and cross-functional collaboration.

Digital Marketing Executive at Eighteen

December 1, 2019 - August 1, 2021

Led growth strategies and crafted digital activation programs; planned and optimized digital assets and branding campaigns; managed SEO/SEM, email marketing, and website revamp; developed and delivered internal communications and image management campaigns across paid/owned media; analyzed performance using Google Analytics and Facebook Analytics to drive revenue from acquisition channels.

Management Trainee Officer - Sales and Marketing at Eighteen

July 1, 2018 - November 1, 2019

Coordinated with departments to stay updated on marketing initiatives; maintained social media presence and digital asset optimization; conducted market research on online marketing trends, brand awareness and competition; compiled data and generated reports; supported sales events and activations; assisted creative lead with brainstorming.