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I'm a dynamic digital marketing professional with over 20 years of experience helping global brands grow through integrated, human-centered strategies. I specialize in SEO, content, paid media and analytics, and have built scalable marketing systems while leading cross-functional, remote teams. Throughout my career I’ve shaped brand identity, messaging and market positioning across multiple regions. I combine data-driven insights with creative storytelling to drive measurable growth, while staying adaptable and collaborative in fast-paced environments.…I'm a dynamic digital marketing professional with over 20 years of experience helping global brands grow through integrated, human-centered strategies. I specialize in SEO, content, paid media and analytics, and have built scalable marketing systems while leading cross-functional, remote teams. Throughout my career I’ve shaped brand identity, messaging and market positioning across multiple regions. I combine data-driven insights with creative storytelling to drive measurable growth, while staying adaptable and collaborative in fast-paced environments.

J. Harrison-Chapelle

Digital Marketer, Marketing Strategist, Content Strategist, +3

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I'm a dynamic digital marketing professional with over 20 years of experience helping global brands grow through integrated, human-centered strategies. I specialize in SEO, content, paid media and analytics, and have built scalable marketing systems while leading cross-functional, remote teams. Throughout my career I’ve shaped brand identity, messaging and market positioning across multiple regions. I combine data-driven insights with creative storytelling to drive measurable growth, while staying adaptable and collaborative in fast-paced environments.…I'm a dynamic digital marketing professional with over 20 years of experience helping global brands grow through integrated, human-centered strategies. I specialize in SEO, content, paid media and analytics, and have built scalable marketing systems while leading cross-functional, remote teams. Throughout my career I’ve shaped brand identity, messaging and market positioning across multiple regions. I combine data-driven insights with creative storytelling to drive measurable growth, while staying adaptable and collaborative in fast-paced environments.

Available to hire

I’m a dynamic digital marketing professional with over 20 years of experience helping global brands grow through integrated, human-centered strategies. I specialize in SEO, content, paid media and analytics, and have built scalable marketing systems while leading cross-functional, remote teams.

Throughout my career I’ve shaped brand identity, messaging and market positioning across multiple regions. I combine data-driven insights with creative storytelling to drive measurable growth, while staying adaptable and collaborative in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Maltese

Intermediate

Italian

Advanced

Spanish; Castilian

Beginner

Work Experience

Digital Marketing Manager / Director of Digital Marketing at battleface Travel Insurance

January 1, 2025 - September 23, 2025

Joined as the first marketing hire at pre-launch to build battleface into a global travel insurance brand. Directed cross-market B2C strategy across US, UK and EU; shaped brand identity and messaging; managed a fully remote team and external agencies; led SEO and PPC strategy; launched affiliate and partnership programs; oversaw travel-safety content including a YouTube docuseries; owned regional ad spend and forecasting.

Director of Digital Marketing at Robin Assist (subsidiary of battleface Travel Insurance)

December 1, 2024 - September 23, 2025

Oversaw launch marketing and digital brand strategy for Robin Assist, a B2B SaaS platform in insurance tech. Defined go-to-market plans targeting insurers, MGAs, TPAs, brokers and corporate partners across UK/EU; guided brand strategy and visual identity; developed strategic content including thought leadership, case studies and blogs; supported partnerships with content and digital collateral highlighting integration and operational value.

E-commerce and Digital Marketing Manager at Tangiers Group

December 1, 2015 - September 23, 2025

Created SEO-optimised landing pages and blog content in WordPress; improved visibility and engagement for B2B and humanitarian audiences; led thought leadership content; managed paid and organic social campaigns; explored ecommerce enhancements and improved website performance.

Co-Founder at Waves Express, the Malta Surfing Association

January 1, 2014 - September 23, 2025

Created WavesExpress portal, Malta’s first surf-travel hub with editorials, reviews, and destination guides; grew an engaged community; negotiated sponsorships and built new revenue streams; co-founded the Malta Surfing Association and led sustainability initiatives in partnership with international ocean NGOs.

Digital Marketing Manager at battleface Travel Insurance

January 1, 2025 - September 23, 2025

Joined as the first marketing hire at pre-launch, helping build battleface from the ground up into a recognised global travel insurance brand. Directed cross-market B2C strategy, guided teams on US campaigns, later scaled to the UK and EU. Shaped brand identity, messaging and market positioning for adventure travellers and safety-conscious explorers. Managed a fully remote marketing team and agencies across performance marketing, creative, SEO and content. Led SEO and PPC efforts, guided content audits to boost direct policy sales. Launched and scaled affiliate and partnership programmes. Oversaw editorial for travel and safety blogs and a YouTube travel tips docuseries. Owned regional ad spend and forecasting for paid digital campaigns, ensuring cost-effective acquisition and sustainable growth across markets.

Director of Digital Marketing at Robin Assist (subsidiary of battleface Travel Insurance)

December 1, 2024 - September 23, 2025

Oversaw launch marketing and digital brand strategy for Robin Assist, a B2B SaaS platform in insurance tech. Defined and executed the go-to-market plan targeting insurers, MGAs, TPAs, brokers and corporate partners across UK/EU markets. Partnered with the creative team to direct brand strategy, positioning, messaging and visual identity in a legacy-driven sector. Led development and distribution of strategic content thought leadership, case studies and blogs to position the brand as an industry authority. Supported partnership growth through content, communications and digital collateral that articulated platform integrations and operational value.

E-commerce and Digital Marketing Manager at Tangiers Group

December 1, 2015 - September 23, 2025

Took on a full-stack digital marketing role within a lean team, supporting a diverse portfolio of global insurance and assistance services. Created SEO-optimised landing pages and blog content in WordPress, improving visibility and engagement across B2B and humanitarian audiences. Contributed to thought leadership by developing content that positioned Tangiers as a trusted partner to NGOs, insurers and risk management providers. Managed paid and organic social campaigns to target senior decision-makers. Explored e-commerce enhancements and supported website performance optimisation to improve load times and usability.

Co-Founder at Waves Express, the Malta Surfing Association (Seasonal Venture)

January 1, 2014 - September 23, 2025

Created Malta’s surf-travel portal WavesExpress featuring original editorials, gear reviews and destination guides. Built an engaged community across social channels, newsletters and forums; negotiated sponsorships with leading brands; co-founded the Malta Surfing Association and liaised with Mediterranean federations to develop grassroots pathways. Led sustainability-driven beach clean-ups and educational campaigns in partnership with international ocean NGOs.

Director of Digital Marketing at battleface Travel Insurance

January 1, 2025 - September 23, 2025

Joined as the first marketing hire at pre-launch stage, helping build battleface from the ground up into a recognised global travel insurance brand. Directed cross-market B2C strategy across US, UK and EU; shaped brand identity, messaging and market positioning to resonate with adventure travellers. Managed a fully remote marketing team and coordinated agencies across performance marketing, creative, SEO and content. Led SEO and PPC strategy, guiding the paid media team on audits and content to boost direct policy sales. Launched and scaled affiliate and partnership programmes, and oversaw travel editorial content including a YouTube docuseries. Managed regional ad spend and forecasting for cost-effective growth.

Director of Digital Marketing at Robin Assist (subsidiary of battleface Travel Insurance)

December 1, 2024 - September 23, 2025

Oversaw launch marketing and digital brand strategy for Robin Assist, a B2B SaaS platform in insurance tech. Defined and executed the go-to-market plan targeting insurers, MGAs, TPAs, brokers and corporate partners across UK/EU markets. Partnered with the creative team to direct brand strategy, guiding positioning, messaging and visual identity in a legacy-driven sector. Guided development and distribution of strategic content thought leadership, case studies and blogs to position the brand as an industry authority. Supported partnership growth through content, comms and digital collateral that articulated the platform’s integration and operational value.

E-commerce and Digital Marketing Manager at Tangiers Group

December 1, 2015 - September 23, 2025

Took on a full-stack digital marketing role within a lean team, supporting a diverse portfolio of global insurance and assistance services. Created SEO-optimised landing pages and blog content in WordPress, improving visibility and engagement across B2B and humanitarian audiences. Contributed to thought leadership by developing content positioning Tangiers as a trusted partner to NGOs, insurers and risk management providers. Managed and optimised paid and organic social campaigns to target senior decision-makers. Explored e-commerce enhancements, including researching payment gateway solutions and refining checkout experiences. Supported website performance optimisation, improving load times and usability across mobile and desktop.

Co-Founder at Waves Express, the Malta Surfing Association (Seasonal Venture)

January 1, 2014 - September 23, 2025

Created WavesExpress portal, Malta’s first surf-travel hub featuring original editorials, gear reviews, and destination guides. Built an engaged community across social channels, newsletters and forums. Negotiated sponsorships with leading surf and outdoor brands, establishing new revenue streams and event backing. Co-founded the Malta Surfing Association, liaising with Mediterranean federations to develop grassroots competition pathways. Led sustainability-driven beach clean-ups and educational campaigns in partnership with international ocean NGOs.