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Hi, I’m Simran Kaur Tuteja. I’m a data-driven digital marketing and CRM specialist with 3+ years of experience building lifecycle marketing programs, multi-channel campaigns, and business development across ecommerce, education, technology, and recruitment sectors. My passion is designing scalable customer journeys, segment-driven messaging, and AB testing to drive measurable growth. I’ve delivered 100%+ YoY email growth across regions, while ensuring GDPR-compliant practices and transparent opt-ins. I thrive in fast-paced environments and love turning data into actionable insights that boost engagement and ROI.…Hi, I’m Simran Kaur Tuteja. I’m a data-driven digital marketing and CRM specialist with 3+ years of experience building lifecycle marketing programs, multi-channel campaigns, and business development across ecommerce, education, technology, and recruitment sectors. My passion is designing scalable customer journeys, segment-driven messaging, and AB testing to drive measurable growth. I’ve delivered 100%+ YoY email growth across regions, while ensuring GDPR-compliant practices and transparent opt-ins. I thrive in fast-paced environments and love turning data into actionable insights that boost engagement and ROI.

Simran Kaur Tuteja

Marketing Strategist, Growth Marketer, Content Strategist, +2

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Hi, I’m Simran Kaur Tuteja. I’m a data-driven digital marketing and CRM specialist with 3+ years of experience building lifecycle marketing programs, multi-channel campaigns, and business development across ecommerce, education, technology, and recruitment sectors. My passion is designing scalable customer journeys, segment-driven messaging, and AB testing to drive measurable growth. I’ve delivered 100%+ YoY email growth across regions, while ensuring GDPR-compliant practices and transparent opt-ins. I thrive in fast-paced environments and love turning data into actionable insights that boost engagement and ROI.…Hi, I’m Simran Kaur Tuteja. I’m a data-driven digital marketing and CRM specialist with 3+ years of experience building lifecycle marketing programs, multi-channel campaigns, and business development across ecommerce, education, technology, and recruitment sectors. My passion is designing scalable customer journeys, segment-driven messaging, and AB testing to drive measurable growth. I’ve delivered 100%+ YoY email growth across regions, while ensuring GDPR-compliant practices and transparent opt-ins. I thrive in fast-paced environments and love turning data into actionable insights that boost engagement and ROI.

Available to hire

Hi, I’m Simran Kaur Tuteja. I’m a data-driven digital marketing and CRM specialist with 3+ years of experience building lifecycle marketing programs, multi-channel campaigns, and business development across ecommerce, education, technology, and recruitment sectors.
My passion is designing scalable customer journeys, segment-driven messaging, and AB testing to drive measurable growth. I’ve delivered 100%+ YoY email growth across regions, while ensuring GDPR-compliant practices and transparent opt-ins. I thrive in fast-paced environments and love turning data into actionable insights that boost engagement and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Email Marketing Specialist at Aption Labs Limited (Meater)

October 1, 2024 - Present

Owned and executed full lifecycle marketing across EMEA (Germany, UK, Austria, Europe) including onboarding automation, win-back, cross-sell and replenishment journeys using Braze; reduced manual tasks by 50% and improved engagement.

CRM and Marketing Automation Executive at The Range & Wilko

October 1, 2024 - October 14, 2025

Led the implementation of SMS communications and marketing automation, growing a customer base to over 100k in four months. Managed multi-channel campaigns (onboarding, win-back, cross-sell) and measured ROI using analytics; achieved improvements in open rates and engagement.

Digital Marketing Intern at Climate Action

April 1, 2022 - October 14, 2025

Developed and implemented a social media strategy that increased engagement by 25% within one month.

Business Development Manager at Jaro Education

September 1, 2021 - October 14, 2025

Led business development activities, built partnerships, and drove enrollment growth for education programs.

Senior Sales Executive at InfoEdge Pvt Ltd

September 1, 2017 - October 14, 2025

Managed education sector sales; achieved top sales performance and contributed to revenue growth.

EMEA Email Marketing Specialist at Aptition Labs Limited (MEATER)

October 1, 2024 - Present

Own and execute the full lifecycle marketing strategy across EMEA (Germany, UK, Austria, Europe) including onboarding automation, win-back, cross-sell, and replenishment journeys using Braze, reducing manual tasks by 50% and enhancing engagement. Drove a 15% increase in repeat purchasers, 25% lift in open rates, and a 12% CTR uplift through personalized segmentation and iterative AB testing. Led performance forecasting and campaign analysis across Shopify, Braze, and Google Analytics with UTM tracking to measure attribution and optimize ROI. Delivered over 100% YoY growth in email across regions via multi-channel targeting. Strengthened GDPR-compliant practices across email and SMS with transparent opt-ins. Implemented lead-generation flows and region-specific campaigns including German-language emails to tailor to local culture, tone, and preferences.

CRM and Marketing Automation Executive at The Range & Wilko

October 1, 2024 - October 14, 2025

Led the implementation of SMS communications generating +100k customer base in the first 4 months. Managed all broadcast and automated marketing communications and campaigns (~£6M revenue per year). Optimised automated campaigns by analysing performance and KPIs, achieving a 25-32% increase in open rates via segmentation and iterative A/B testing. Drove 40%+ increases in engagement and conversions. Built and maintained comprehensive reports and dashboards (GA4, Power BI) for attribution and ROI. Delivered GDPR-compliant email/SMS strategies reducing unsubscribes and improving engagement. Delivered region-specific UK/EMEA campaigns, including German-language emails. Built on-brand HTML email templates and led the A/B testing program.

Digital Marketing Intern at Climate Action

April 1, 2022 - October 14, 2025

Developed a social media strategy for similar groups, identifying 3 key marketing opportunities. Produced a comprehensive marketing plan with 10 marketing activities, resulting in a 15% increase in brand awareness within one month.

Retail Sales Advisor at DFS

December 1, 2022 - October 14, 2025

Grew and coached a team of sales professionals, providing guidance to maximise performance and achieve business goals.

Senior Sales Executive at Info Edge Pvt Ltd

September 1, 2017 - October 14, 2025

Achieved Employee of the Month for three consecutive months by consistently leading in sales of Executive MBA and postgraduate programs.