I’m Rebecca Watts, a strategic digital marketing and project management leader with 13+ years of experience across paid social, brand building, content strategy, and end-to-end campaign leadership. I excel at scoping and delivering complex projects, aligning stakeholders, and driving results on time and within budget. I’ve scaled global marketing operations, built and managed high-performing teams, and delivered measurable impact for major international brands including BBC, Disney, Netflix, and LEGO. I’m passionate about storytelling, remote collaboration, and building meaningful global brands. I’m energized by crafting innovative digital strategies, fostering strong agency relationships, and mentoring teammates to achieve their potential. I thrive in cross-functional, fast-paced environments and love turning creative ideas into practical, revenue-driving campaigns that resonate worldwide.

I’m Rebecca Watts, a strategic digital marketing and project management leader with 13+ years of experience across paid social, brand building, content strategy, and end-to-end campaign leadership. I excel at scoping and delivering complex projects, aligning stakeholders, and driving results on time and within budget. I’ve scaled global marketing operations, built and managed high-performing teams, and delivered measurable impact for major international brands including BBC, Disney, Netflix, and LEGO. I’m passionate about storytelling, remote collaboration, and building meaningful global brands. I’m energized by crafting innovative digital strategies, fostering strong agency relationships, and mentoring teammates to achieve their potential. I thrive in cross-functional, fast-paced environments and love turning creative ideas into practical, revenue-driving campaigns that resonate worldwide.

Available to hire

I’m Rebecca Watts, a strategic digital marketing and project management leader with 13+ years of experience across paid social, brand building, content strategy, and end-to-end campaign leadership. I excel at scoping and delivering complex projects, aligning stakeholders, and driving results on time and within budget. I’ve scaled global marketing operations, built and managed high-performing teams, and delivered measurable impact for major international brands including BBC, Disney, Netflix, and LEGO. I’m passionate about storytelling, remote collaboration, and building meaningful global brands.

I’m energized by crafting innovative digital strategies, fostering strong agency relationships, and mentoring teammates to achieve their potential. I thrive in cross-functional, fast-paced environments and love turning creative ideas into practical, revenue-driving campaigns that resonate worldwide.

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Language

English
Fluent
French
Intermediate

Work Experience

Head of Native and Paid Social at Our Media (Immediate Media Co.)
July 1, 2023 - September 23, 2025
Owned the paid social function across Our Media’s Native and Paid Social team from inception; led end-to-end strategy, planning, delivery and reporting for native and paid social activity; managed P&L with ~70% profitability across campaigns; led cross‑platform strategy for high-profile clients (Cancer Research UK, Red Bull, Decathlon); built and nurtured agency relationships with Meta, Twitter, TikTok and Pinterest; line-managed three junior project managers; introduced new digital product workflows to improve efficiency and profitability.
Head of Paid Social at Immediate Media Co.
December 31, 2021 - September 23, 2025
Led native and paid social function; built internal training resources and mentored a team of 4; developed platform relationships with Meta, Twitter, TikTok, Pinterest and Snapchat; contributed to company-wide recognition for leadership; identified and executed key commercial growth opportunities; launched an internal digital marketing agency to reduce third-party fees and increase internal revenue.
Senior Project Manager at Immediate Media Co.
June 30, 2021 - September 23, 2025
Directed cross-functional projects across multiple brands; delivered 200+ campaigns end-to-end; implemented workflow improvements and QA processes; collaborated with Sales, Editorial, Design and Development teams; supported growth strategies and revenue targets.
Business Strategy Manager at Immediate Media Co.
August 31, 2020 - September 23, 2025
Led business strategy initiatives, aligning marketing goals with product and content strategy; supported cross-functional teams; contributed to revenue growth and operational efficiency.
Project Manager at Immediate Media Co.
April 30, 2017 - September 23, 2025
Directed projects from concept to delivery; coordinated cross-functional teams; ensured on-time, on-budget execution; contributed to central marketing operations and process improvements.
Brand Manager at Collection Cosmetics
December 31, 2016 - September 23, 2025
Managed brand strategy, product launches and campaigns; aligned creative, marketing and merchandising for Collection Cosmetics.
Digital Project Manager at Hearst Magazines
June 30, 2015 - September 23, 2025
Directed digital projects across Hearst brands; implemented project management best practices; collaborated with editorial and product teams.
Campaign Manager at Viral Ad Network
July 1, 2014 - September 23, 2025
Led campaigns for major brands (BBC, Disney, Gov.UK, LEGO, Mars, Netflix, P&G, Sky, Unilever, etc.); optimized programmatic campaigns; collaborated with clients to meet KPIs and scale performance.

Education

MSc Social and Market Research at University of Plymouth, United Kingdom
January 1, 2011 - January 1, 2012
BSc (Hons) Psychology and Criminology at University of Plymouth, United Kingdom
January 1, 2008 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet