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I’m a Brand Strategist helping emerging businesses and forward-thinking companies across Africa evolve into bold, scalable, and impactful brands. I translate strategy into cohesive brand systems, creative direction, and go-to-market campaigns that resonate with audiences and attract investment. I thrive on building practical frameworks for storytelling, identity, and growth, from pre-seed startups to established players.…I’m a Brand Strategist helping emerging businesses and forward-thinking companies across Africa evolve into bold, scalable, and impactful brands. I translate strategy into cohesive brand systems, creative direction, and go-to-market campaigns that resonate with audiences and attract investment. I thrive on building practical frameworks for storytelling, identity, and growth, from pre-seed startups to established players.

Musima Kusum Steve

Brand Strategist, Creative Director, Graphic Designer, +1

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I’m a Brand Strategist helping emerging businesses and forward-thinking companies across Africa evolve into bold, scalable, and impactful brands. I translate strategy into cohesive brand systems, creative direction, and go-to-market campaigns that resonate with audiences and attract investment. I thrive on building practical frameworks for storytelling, identity, and growth, from pre-seed startups to established players.…I’m a Brand Strategist helping emerging businesses and forward-thinking companies across Africa evolve into bold, scalable, and impactful brands. I translate strategy into cohesive brand systems, creative direction, and go-to-market campaigns that resonate with audiences and attract investment. I thrive on building practical frameworks for storytelling, identity, and growth, from pre-seed startups to established players.

Available to hire

I’m a Brand Strategist helping emerging businesses and forward-thinking companies across Africa evolve into bold, scalable, and impactful brands. I translate strategy into cohesive brand systems, creative direction, and go-to-market campaigns that resonate with audiences and attract investment. I thrive on building practical frameworks for storytelling, identity, and growth, from pre-seed startups to established players.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Intermediate

Language

English

Advanced

French

Advanced

Work Experience

Designer at SS Creatives Studios

February 1, 2020 - September 23, 2025

Designed brand identities and collateral, contributing to multi-sector projects and expanding visual language across client work.

Motion Designer at Yisi Agency

November 1, 2023 - September 23, 2025

Created motion graphics and animations for campaigns, collaborating with clients in Cameroon to deliver engaging video content.

Creative Director & Brand Manager at Afrologic

January 1, 2025 - September 23, 2025

Led full-cycle brand identity development, messaging frameworks, and storytelling assets; launched flagship initiatives and fostered cross-functional collaboration to sharpen product positioning.

Brand Consultant at AMUKUSA

April 1, 2021 - Present

Designed and implemented brand identities and frameworks across 10+ sectors, focusing on storytelling, investment-readiness, and user engagement.

Communication Officer at Working For Our Wellbeing

March 1, 2025 - September 23, 2025

Managed organization-wide communications, branding, and public messaging to raise awareness and support for wellbeing initiatives in Cameroon.

Brand Consultant at Women Infront Cameroon

May 1, 2025 - September 23, 2025

Provided brand strategy and positioning support for Cameroon-based initiatives, driving visibility and audience engagement.