Hi, I’m Marcela Cavalini, a Graphic Designer and Naming Specialist based in Dublin, Ireland. I bring over 3 years of experience in brand design, print and digital materials, turning briefs into cohesive visual identities that stay on brand and meet project goals. I excel in typography, layout, and conceptual thinking, collaborating closely with clients from concept to delivery. Proficient in the Adobe Creative Cloud, I thrive in dynamic environments, stay organized across multiple projects, and value clear communication to deliver impactful solutions. Check my portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Hi, I’m Marcela Cavalini, a Graphic Designer and Naming Specialist based in Dublin, Ireland. I bring over 3 years of experience in brand design, print and digital materials, turning briefs into cohesive visual identities that stay on brand and meet project goals. I excel in typography, layout, and conceptual thinking, collaborating closely with clients from concept to delivery. Proficient in the Adobe Creative Cloud, I thrive in dynamic environments, stay organized across multiple projects, and value clear communication to deliver impactful solutions. Check my portfolio: _Website not available. Sign in: https://www.twine.net/signup_WWW…
Hi, I’m Marcela Cavalini, a Graphic Designer and Naming Specialist based in Dublin, Ireland. I bring over 3 years of experience in brand design, print and digital materials, turning briefs into cohesive visual identities that stay on brand and meet project goals. I excel in typography, layout, and conceptual thinking, collaborating closely with clients from concept to delivery. Proficient in the Adobe Creative Cloud, I thrive in dynamic environments, stay organized across multiple projects, and value clear communication to deliver impactful solutions. Check my portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Hi, I’m Marcela Cavalini, a Graphic Designer and Naming Specialist based in Dublin, Ireland. I bring over 3 years of experience in brand design, print and digital materials, turning briefs into cohesive visual identities that stay on brand and meet project goals. I excel in typography, layout, and conceptual thinking, collaborating closely with clients from concept to delivery. Proficient in the Adobe Creative Cloud, I thrive in dynamic environments, stay organized across multiple projects, and value clear communication to deliver impactful solutions. Check my portfolio: _Website not available. Sign in: https://www.twine.net/signup_WWWW…
Available to hire
Hi, I’m Marcela Cavalini, a Graphic Designer and Naming Specialist based in Dublin, Ireland. I bring over 3 years of experience in brand design, print and digital materials, turning briefs into cohesive visual identities that stay on brand and meet project goals.
I excel in typography, layout, and conceptual thinking, collaborating closely with clients from concept to delivery. Proficient in the Adobe Creative Cloud, I thrive in dynamic environments, stay organized across multiple projects, and value clear communication to deliver impactful solutions.
Check my portfolio: Website not available. Sign in: https://www.twine.net/signup
Experience Level
Language
English
Advanced
Work Experience
Art Director at Mostarda Agency
October 18, 2018 - August 20, 2020Art director / Brand designer at Freelancer
July 7, 2019 - PresentEducation
Bachelor's Degree in Media Studies at Federal Fluminense University - UFF
September 21, 2013 - December 20, 2018Qualifications
IDCLASS – Specialized Methodology for Visual Identity Creation
January 1, 2020 - December 31, 2020FORMA – Specialized Course in Adobe Illustrator
January 1, 2021 - December 31, 2021NAMING TO NAME – Professional Course in Naming
January 1, 2021 - December 31, 2021LEIAUTAR COURSE – Fundamentals of Design
January 1, 2022 - December 31, 2022MY TYPE – Professional Course in Typography Creation and Development
January 1, 2022 - December 31, 2022IDCLASS – Specialized Methodology for Visual Identity Creation
January 1, 2020 - December 31, 2020FORMA – Specialized Course in Adobe Illustrator
January 1, 2021 - December 31, 2021NAMING TO NAME – Professional Course in Naming
January 1, 2021 - December 31, 2021LEIAUTAR COURSE – Fundamentals of Design
January 1, 2022 - December 31, 2022MY TYPE – Professional Course in Typography Creation and Development
January 1, 2022 - December 31, 2022Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Dom Paletto
ABOUT THE BRAND
Dom Paletto produces and markets Mexican paletas, creamy ice creams, and sorbets made from natural, carefully selected ingredients. The brand offers a full sensory experience, blending bold flavors with storytelling, authenticity, and quality. Every touchpoint—from packaging to digital communication, creates moments that connect taste with emotion and memory.
CHALLENGE
The challenge was to create a visual language that balances sophistication and joy while conveying the vibrancy of Mexican paletas without falling into clichés. The identity needed to appeal to both end consumers and business partners, showing accessibility alongside high-quality design and purpose.
SOLUTIONS
The visual identity draws inspiration from the Mexican skull, reinterpreted in a modern, minimalist, and versatile way to preserve its cultural and emotional essence. A secondary logo was created for small spaces, combining elements of the skull and the “DOM” lettering. Details like cacti and stylized typography reinforce playfulness, while the color palette and floral accents create a striking, expressive, and cohesive brand presence across labels, store displays, social media, and corporate materials.…ABOUT THE BRAND
Dom Paletto produces and markets Mexican paletas, creamy ice creams, and sorbets made from natural, carefully selected ingredients. The brand offers a full sensory experience, blending bold flavors with storytelling, authenticity, and quality. Every touchpoint—from packaging to digital communication, creates moments that connect taste with emotion and memory.
CHALLENGE
The challenge was to create a visual language that balances sophistication and joy while conveying the vibrancy of Mexican paletas without falling into clichés. The identity needed to appeal to both end consumers and business partners, showing accessibility alongside high-quality design and purpose.
SOLUTIONS
The visual identity draws inspiration from the Mexican skull, reinterpreted in a modern, minimalist, and versatile way to preserve its cultural and emotional essence. A secondary logo was created for small spaces, combining elements of the skull and the “DOM” lettering. Details like cacti and stylized typography reinforce playfulness, while the color palette and floral accents create a striking, expressive, and cohesive brand presence across labels, store displays, social media, and corporate materials.WW…
TimeUp
ABOUT THE BRAND
TIMEUP is a management system designed for law firms, created to transform operations through technology that saves time, increases accuracy, and improves client service. Combining accessibility and innovation, the software streamlines processes and makes legal routines more agile and strategic.
CHALLENGE
The challenge was to represent a technological and modern solution without losing the sobriety required by a legal audience. The brand needed to communicate efficiency and innovation while avoiding clichés and maintaining a sophisticated, discreet aesthetic. The name itself carries dual meaning: optimizing time and symbolizing growth and progress, which had to be expressed visually and conceptually.
SOLUTIONS
The highlighted “UP” element represents growth and the elevation of law firm processes. The logo combines the letters T and U into a modern, functional, and memorable symbol. A palette of vibrant and dark purple with neutral greys balances modernity, energy, and trust with the seriousness expected in the legal sector.…ABOUT THE BRAND
TIMEUP is a management system designed for law firms, created to transform operations through technology that saves time, increases accuracy, and improves client service. Combining accessibility and innovation, the software streamlines processes and makes legal routines more agile and strategic.
CHALLENGE
The challenge was to represent a technological and modern solution without losing the sobriety required by a legal audience. The brand needed to communicate efficiency and innovation while avoiding clichés and maintaining a sophisticated, discreet aesthetic. The name itself carries dual meaning: optimizing time and symbolizing growth and progress, which had to be expressed visually and conceptually.
SOLUTIONS
The highlighted “UP” element represents growth and the elevation of law firm processes. The logo combines the letters T and U into a modern, functional, and memorable symbol. A palette of vibrant and dark purple with neutral greys balances modernity, energy, and trust with the seriousness expected in the legal sector.WW…
Phocus Real State
ABOUT THE BRAND
Phocus is a real estate development company specializing in residential construction. More than building structures, it creates homes that combine functionality, aesthetics, and purpose. Each project is designed with care, technique, and sensitivity, turning spaces into meaningful places. Guided by the vision of going beyond traditional construction, Phocus builds lasting communities and environments that evolve with people. Its approach merges technical expertise with human connection, delivering modern, elegant, and trustworthy results.
CHALLENGE
The challenge was to visually represent a brand that balances diverse values without losing clarity. Phocus needed an identity that showcased its technical precision without appearing generic or rigid, while also expressing modernity, sensitivity, and commitment to the future. The brand required a strong presence in the popular market while maintaining a refined, technological, and artistic aesthetic that feels both contemporary and timeless.
SOLUTIONS
The identity combines structure and symbolism, with a logo inspired by the side vertex of a building that also reveals the letter “P.” The color palette reflects the brand’s essence: deep wine conveys sophistication and strength, black and gray reinforce seriousness and precision, and golden yellow adds vitality and emphasis. The Geologica type family brings a clean, geometric, and architectural language that balances modernity with visual comfort. The result is a structured and refined identity that stands out in both the technical market and among audiences attuned to aesthetics.…ABOUT THE BRAND
Phocus is a real estate development company specializing in residential construction. More than building structures, it creates homes that combine functionality, aesthetics, and purpose. Each project is designed with care, technique, and sensitivity, turning spaces into meaningful places. Guided by the vision of going beyond traditional construction, Phocus builds lasting communities and environments that evolve with people. Its approach merges technical expertise with human connection, delivering modern, elegant, and trustworthy results.
CHALLENGE
The challenge was to visually represent a brand that balances diverse values without losing clarity. Phocus needed an identity that showcased its technical precision without appearing generic or rigid, while also expressing modernity, sensitivity, and commitment to the future. The brand required a strong presence in the popular market while maintaining a refined, technological, and artistic aesthetic that feels both contemporary and timeless.
SOLUTIONS
The identity combines structure and symbolism, with a logo inspired by the side vertex of a building that also reveals the letter “P.” The color palette reflects the brand’s essence: deep wine conveys sophistication and strength, black and gray reinforce seriousness and precision, and golden yellow adds vitality and emphasis. The Geologica type family brings a clean, geometric, and architectural language that balances modernity with visual comfort. The result is a structured and refined identity that stands out in both the technical market and among audiences attuned to aesthetics.WW…
Frama França Machines
ABOUT THE BRAND
Frama França is a company specialized in selling and maintaining industrial equipment for the food service industry. With 35 years of experience, it serves bars, restaurants, markets, butcher shops, hotels, and hospitals, providing solutions that combine technology, efficiency, and durability. More than supplying machines, it acts as a partner in clients’ daily operations, optimizing processes and increasing productivity in commercial and industrial gastronomy. The brand balances tradition and innovation with a refined and technical approach.
CHALLENGE
The main challenge was to visually translate a traditional, established brand without losing the freshness of innovation. The identity needed to reflect the seriousness of a company with 35 years of history while positioning it as modern, sustainable, and technologically efficient. It had to remain clear and technical, appealing to both experienced business managers and younger entrepreneurs seeking modernization.
SOLUTIONS
Frama França’s identity was built around three pillars: tradition, technique, and innovation. The brand’s initials were used as a symbolic element that evokes the mechanics of industrial equipment and gears, expressing strength and intelligence. The Hind type family reinforces a refined and technical personality with a modern tone. The color palette balances sophistication and practicality: green conveys ecological efficiency, gray represents neutrality and technology, and black reflects strength and authority. Designed for versatility, the identity connects with both traditional and innovative audiences, ensuring relevance across the market…ABOUT THE BRAND
Frama França is a company specialized in selling and maintaining industrial equipment for the food service industry. With 35 years of experience, it serves bars, restaurants, markets, butcher shops, hotels, and hospitals, providing solutions that combine technology, efficiency, and durability. More than supplying machines, it acts as a partner in clients’ daily operations, optimizing processes and increasing productivity in commercial and industrial gastronomy. The brand balances tradition and innovation with a refined and technical approach.
CHALLENGE
The main challenge was to visually translate a traditional, established brand without losing the freshness of innovation. The identity needed to reflect the seriousness of a company with 35 years of history while positioning it as modern, sustainable, and technologically efficient. It had to remain clear and technical, appealing to both experienced business managers and younger entrepreneurs seeking modernization.
SOLUTIONS
Frama França’s identity was built around three pillars: tradition, technique, and innovation. The brand’s initials were used as a symbolic element that evokes the mechanics of industrial equipment and gears, expressing strength and intelligence. The Hind type family reinforces a refined and technical personality with a modern tone. The color palette balances sophistication and practicality: green conveys ecological efficiency, gray represents neutrality and technology, and black reflects strength and authority. Designed for versatility, the identity connects with both traditional and innovative audiences, ensuring relevance across the marketWW…
ALBERTO GARCIA ACCOUNTANT
ABOUT THE BRAND
AG Contabilidade is an accounting firm that combines tradition and modernity, offering complete accounting and consulting services for professionals and businesses in Rio de Janeiro’s South Zone. With a personalized and human approach, it values long-term relationships built on trust and partnership, turning numbers into tools for sustainable growth and the achievement of dreams.
CHALLENGE
The challenge was to visually translate the balance between tradition and innovation, technique and sensitivity, by creating an identity that conveys trust, sophistication, and closeness. The brand needed to reflect security without rigidity, elegance without excess, and modernity without losing clarity and accessibility, always connected to the lifestyle of Rio’s South Zone.
SOLUTION
The solution was a monogram created from the initials A and G, minimal and elegant, subtly resembling a wave as a symbol of fluidity, calm, and movement. The color palette combines dark blue (solidity and trust), light blue (lightness and coastal identity), and gray (modernity and technology). The General Sans typeface ensures clear and contemporary communication. The result is a visual identity that balances trust, sophistication, and approachability, expressing AG Contabilidade’s values.…ABOUT THE BRAND
AG Contabilidade is an accounting firm that combines tradition and modernity, offering complete accounting and consulting services for professionals and businesses in Rio de Janeiro’s South Zone. With a personalized and human approach, it values long-term relationships built on trust and partnership, turning numbers into tools for sustainable growth and the achievement of dreams.
CHALLENGE
The challenge was to visually translate the balance between tradition and innovation, technique and sensitivity, by creating an identity that conveys trust, sophistication, and closeness. The brand needed to reflect security without rigidity, elegance without excess, and modernity without losing clarity and accessibility, always connected to the lifestyle of Rio’s South Zone.
SOLUTION
The solution was a monogram created from the initials A and G, minimal and elegant, subtly resembling a wave as a symbol of fluidity, calm, and movement. The color palette combines dark blue (solidity and trust), light blue (lightness and coastal identity), and gray (modernity and technology). The General Sans typeface ensures clear and contemporary communication. The result is a visual identity that balances trust, sophistication, and approachability, expressing AG Contabilidade’s values.WW…
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