I am Steve Ball, a branding and creative strategy professional with a track record as an Art Director and Brand Developer. I specialize in translating marketing strategies into compelling visual communications and developing a wide range of key physical and digital marketing materials for industries such as Leisure, Real Estate, Technology, Retail, Professional Services, and Entertainment/Museum sectors. I'm a strong communicator and conceptual writer who thrives in collaborative teams and stays current with industry trends. I am known for delivering customized campaigns, online marketing, events, signage systems, and branding that aligns with client goals while remaining visually compelling and on-brand.

Steve Ball

I am Steve Ball, a branding and creative strategy professional with a track record as an Art Director and Brand Developer. I specialize in translating marketing strategies into compelling visual communications and developing a wide range of key physical and digital marketing materials for industries such as Leisure, Real Estate, Technology, Retail, Professional Services, and Entertainment/Museum sectors. I'm a strong communicator and conceptual writer who thrives in collaborative teams and stays current with industry trends. I am known for delivering customized campaigns, online marketing, events, signage systems, and branding that aligns with client goals while remaining visually compelling and on-brand.

Available to hire

I am Steve Ball, a branding and creative strategy professional with a track record as an Art Director and Brand Developer. I specialize in translating marketing strategies into compelling visual communications and developing a wide range of key physical and digital marketing materials for industries such as Leisure, Real Estate, Technology, Retail, Professional Services, and Entertainment/Museum sectors.

I’m a strong communicator and conceptual writer who thrives in collaborative teams and stays current with industry trends. I am known for delivering customized campaigns, online marketing, events, signage systems, and branding that aligns with client goals while remaining visually compelling and on-brand.

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Language

English
Fluent

Work Experience

Owner at BrandedSac/BrandedNW
June 1, 1995 - Present
Developed and executed over 100 custom marketing campaigns, achieving a 30% growth in client engagement while refining brand messaging. Led cross-functional teams to innovate digital and event marketing strategies, enhancing brand positioning. Pioneered market research initiatives that defined brand KPIs and drove a 25% uplift in campaign performance.
Art Director at GAYLORD Design Studio
June 1, 1995 - September 23, 2025
Collaborated with account executives and clients to craft integrated campaigns, elevating brand strategy and delivering a 20% increase in market reach. Directed creative copywriting and art direction, enhancing print and digital advertising efficiency by 15%. Implemented data analysis to refine creative strategy, ensuring consistent and effective brand messaging.
Graphic Designer at Tackett-Barbaria Design
October 1, 1991 - September 23, 2025
Conceived design direction for diverse clients, leading to a 40% improvement in visual engagement and strengthening brand insights. Engineered brand positioning strategies for key clients, leveraging data insights to drive creative innovation.
Owner at BrandedSac/BrandedNW
June 1, 1995 - Present
Owner of BrandedSac/BrandedNW, a marketing/branding/creative strategy firm specializing in developing campaigns for clients in the Leisure, Adult Beverage, Real Estate, Technology, Retail, Professional Services and Entertainment/Museum arenas. Well-recognized for developing customized marketing materials, online marketing (websites, web marketing and social media strategies), event marketing and signage systems. Solutions-oriented, skilled communicator and adept at current trends and strategies.
Art Director at GAYLORD Design Studio
June 1, 1995 - September 23, 2025
Art Director at GAYLORD Design Studio, a top 5 advertising agency in Sacramento, CA. Worked with Account Executives and clients to develop marketing campaigns, including art direction of TV commercials, advertising campaigns, special event promotions and print/digital advertising. Specialized in the real estate, professional services and recreation industries. Duties included concept development, creative copywriting input, photo art direction, and print management.
Graphic Designer at Tackett-Barbaria Design
October 1, 1991 - September 23, 2025
Graphic Designer for Tackett-Barbaria Design in Sacramento, CA. Developed design direction for many local and regional clients in a variety of industries including the Sacramento Zoo, Intel Corporation, and a major greeting card company.

Education

BA in Visual Communications at California State University, Chico
January 11, 2030 - January 1, 1988
BA in Visual Communications at California State University, Chico
January 11, 2030 - January 1, 1988

Qualifications

Outstanding Graduate Award, College of Communications, CSU Chico
January 11, 2030 - January 1, 1988
Print Magazine: Excellence in Graphic Design (Multiple awards)
January 11, 2030 - September 23, 2025
IABC Crystal Awards for Excellence in Business Communication (Multiple)
January 11, 2030 - September 23, 2025
ADDY Awards: 12 Gold Awards; 16 Silver Awards
January 11, 2030 - September 23, 2025

Industry Experience

Professional Services, Media & Entertainment, Retail, Real Estate & Construction, Software & Internet