Available to hire
I’m a creative content producer and social media specialist who loves turning ideas into engaging digital experiences. I partner with brands to build authentic online presences, grow audiences, and tell compelling stories across TikTok, Instagram, and beyond.
When I’m not creating content, I analyze performance data, collaborate with cross-functional teams, and mentor others on content strategy and platform best practices.
Experience Level
Language
English
Fluent
Work Experience
Social Media Specialist at Grove Collaborative
March 1, 2023 - September 23, 2025Drove a 107% increase in TikTok follower count between 2022 and 2023 by implementing social media tactics that boosted engagement and elevated brand visibility. Oversaw TikTok calendar ideation, planning, and execution of published content. Produced reports and insights on social performance, recommending actionable improvements.
Performance Marketing Coordinator at Grove Collaborative
March 1, 2023 - September 23, 2025Developed and executed performance marketing strategies to boost customer acquisition and retention. Conducted A/B testing to improve conversion rates and campaign ROI. Collaborated with marketing leadership to align campaigns with revenue goals.
Content Creator at BrioGeo Hair Care Education
August 1, 2022 - September 23, 2025Achieved a 3.65% increase in followers and a remarkable 405.2% surge in video views by producing TikTok content 4-5 times per week, adhering to content pillars. Monitored KPIs across TikTok, Instagram, and Facebook to track performance and inform strategy.
Freelance Content Creator & Social Media Specialist at Self-Employed
January 1, 2023 - PresentCreated engaging content aligned with brand aesthetics and target audience for brands such as Beis, Poppi, Havenly, Peach & Lily, Henry Rose, Casper, Natrium, Grubhub, Nutpods, Gntl Skin, and many others. Developed customized social media strategies for diverse clients.
Content Creator at The Birdie Agency
April 1, 2024 - September 23, 2025Content Creator for The Birdie Agency. Created content aligned with brand aesthetics and target audience for clients.
Digital Marketing & Social Media Assistant at The Birdie Agency
July 1, 2025 - September 23, 2025Drove a 566% increase in client outreach through strategic multi-platform campaigns. Created and managed high-performing content across TikTok, Instagram, and Facebook, leading to a 195% increase in Google traffic.
Social Media Specialist at Grove Collaborative
May 1, 2022 - March 31, 2023Developed and executed social media campaigns to boost brand awareness and customer retention. Collaborated with marketing leadership to align campaigns with revenue goals. Monitored performance metrics across platforms and optimized content accordingly.
Performance Marketing Coordinator at Grove Collaborative
August 1, 2022 - March 31, 2023Developed and executed performance marketing strategies to boost customer acquisition and retention. Conducted A/B testing to improve conversion rates and campaign ROI. Worked with cross-functional teams to optimize budgets and messaging.
Content Creator at Brio Geo Hair Care Education
May 1, 2022 - August 1, 2022Achieved a 3.65% increase in followers and a remarkable 405.2% surge in video views by producing TikTok content 4-5 times per week, adhering to content pillars.
Content Creator at The Birdie Agency (for Living Proof)
January 1, 2024 - April 1, 2024Engaged content aligned with brand aesthetics for Living Proof and additional clients, contributing to brand storytelling and social media engagement.
Education
Bachelor of Science in Digital Retailing at University of North Texas
August 1, 2017 - May 1, 2022Bachelor of Science in Digital Retailing at University of North Texas
August 1, 2017 - May 1, 2022Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Other
Experience Level
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