Sugandha Mahajan

Director of Ecommerce at Carrot Top Industries

Drove strategic ecommerce vision and execution for two brands with $20M+ revenue, achieving 12% CAGR and a 20% uplift in average order value. Led digital transformation and analytics modernization, boosting digital maturity score and accelerating revenue growth. Orchestrated platform redesign, reducing cart abandonment and bounce rates by 15%, enhancing omnichannel journeys. Championed automation (Celigo, Klaviyo), improving operational efficiency by 30% and streamlining workflows across marketing and sales. Collaborated with technology partners and agencies to enhance ROAS and click-through rates through rigorous A/B testing and journey optimization.

E-Commerce and Digital Marketing Manager at Auld Phillips Ltd

Architected and executed omnichannel strategy delivering 35% revenue growth and 40% lift in conversion rates for $2M+ PL. Accelerated ecommerce sales by 60%, user acquisition by 160%, and customer lifetime value by 42% through targeted digital merchandising and personalized marketing. Increased customer retention by 18% and organic search traffic by 58% via SEO/SEM and dynamic content strategies. Improved ROAS by 62% by collaborating with tech vendors, CRM and paid media agency; launched AI-driven personalization solutions increasing user engagement and mobile site conversion rates.

Marketing and Amazon Specialist at Sigma Lux Sarl

Delivered 36% ROAS growth by designing and executing full-funnel ecommerce marketing campaigns. Realized 50% increase in Amazon sales across multiple international markets leveraging 360-degree digital marketing strategies. Doubled email subscriber lists through strategic lead generation initiatives.

E-Commerce Digital & Growth Manager at Epic Everything Products

Developed monthly business plans, closely monitored eCommerce KPIs and market trends, and implemented strategic interventions, driving 55% year-over-year sales growth. Increased customer satisfaction by 25% through improved site navigation, UI/UX design, and merchandising strategies, as proven by a 15-point increase in NPS. Partnered with the Planning team to translate financial targets into buying strategies, optimizing SKU efficiency and driving sales growth, leading to a 20% increase in overall revenue. Maintained an extensive catalog/library of product setup information, optimizing the e-commerce product life cycle and enhancing product catalog enrichment. Spearheaded a data-driven CRO program that led to a 55% YoY increase in e-commerce revenue by optimizing the customer journey through analytical insights and A/B testing methodologies. Owned the end-to-end financial forecast process and monthly sales planning cycle, ensuring alignment across all key stakeholders and securing addi

Social Media Manager at iYogi

Crafted the Social Media strategy across diverse audiences and value proposition, financial responsibility and leadership on several multichannel campaigns. Set-up an insight-based creative content/communication model to drive effective B2B campaigns.

Director of Ecommerce at Carrot Top Industries

Drove strategic ecommerce vision and execution for two brands with $20M+ revenue, achieving 12% CAGR and a 20% uplift in average order value. Led comprehensive digital transformation and analytics modernization, boosting digital maturity score and accelerating revenue growth by 20%. Orchestrated platform redesign, reducing shopping cart abandonment and bounce rates, enhancing omnichannel customer journeys. Championed automation implementation (Celigo, Klaviyo), improving operational efficiency by 30% and streamlining workflows across marketing and sales. Collaborated with technology partners and agencies to enhance ROAS by 62% and improve click-through rates by 80% through rigorous A/B testing and customer journey optimization.

E-Commerce and Digital Marketing Manager at Auld Phillips Ltd

Architected and executed omnichannel strategy delivering 35% revenue growth and 40% lift in conversion rates for $2M+ PL. Accelerated ecommerce sales by 60%, user acquisition by 160%, and customer lifetime value by 42% through targeted digital merchandising and personalized marketing. Increased customer retention by 18% and organic search traffic by 58% via SEO/SEM and dynamic content strategies. Improved ROAS by 62% by collaborating with tech vendors, CRM and paid media agency to enhance performance. Launched AI-driven personalization solutions increasing user engagement and optimized mobile site conversion rates.

Marketing and Amazon Specialist at Sigma Lux Sarl

Delivered 36% ROAS growth by designing and executing full-funnel ecommerce marketing campaigns. Realized 50% increase in Amazon sales across multiple international markets leveraging 360-degree digital marketing strategies. Doubled email subscriber lists through strategic lead generation initiatives.

E-Commerce Digital & Growth Manager at Epic Everything Products

Developed monthly business plans, closely monitored eCommerce KPIs and market trends, and implemented strategic interventions, driving 55% year-over-year sales growth. Increased customer satisfaction by 25% through improved site navigation, UI/UX design, and merchandising strategies, as proven by a 15-point increase in NPS. Partnered with Planning to translate financial targets into buying strategies, optimizing SKU efficiency and driving sales growth, leading to a 20% increase in overall revenue. Maintained an extensive catalog of product setup information, optimizing the e-commerce product life cycle and catalog enrichment. Spearheaded a data-driven CRO program that led to a 55% YoY increase in e-commerce revenue by optimizing the customer journey through analytical insights and A/B testing methodologies. Owned the end-to-end financial forecast process and monthly sales planning cycle, ensuring alignment across all key stakeholders and securing additional investments, which enhanced

Social Media Manager at iYogi India

Crafted the Social Media strategy across diverse audiences and value proposition, financial responsibility and leadership on several multichannel campaigns. Set-up an insight-based creative content/communication model to drive effective B2B campaigns.

Director of Ecommerce at Carrot Top Industries

Drove strategic ecommerce vision and execution for two brands with $20M+ revenue, achieving 12% CAGR and a 20% uplift in average order value. Led comprehensive digital transformation and analytics modernization, boosting digital maturity score by 15% and accelerating revenue growth by 20%. Orchestrated platform redesign, reducing shopping cart abandonment by 15% and bounce rates by 15%, enhancing omnichannel customer journeys. Championed automation implementation (Celigo, Klaviyo), improving operational efficiency by 30% and streamlining workflows across marketing and sales. Collaborated with technology partners and agencies to enhance ROAS by 62% and improve click-through rates by 80% through rigorous A/B testing and customer journey optimization.

E-Commerce and Digital Marketing Manager at Auld Phillips Ltd

Architected omnichannel strategy delivering 35% revenue growth and 40% lift in conversion rates for $2M+ PL. Accelerated ecommerce sales by 60%, user acquisition by 160%, and CLV by 42%. Increased retention by 18% and organic search traffic by 58% via SEO/SEM and dynamic content strategies. Improved ROAS by 62% by collaborating with tech vendors, CRM and paid media agency; launched AI-driven personalization solutions increasing user engagement by 20% and optimized mobile site conversion rates by 40%.

Marketing and Amazon Specialist at Sigma Lux Sarl

Delivered 36% ROAS growth by designing and executing full-funnel ecommerce marketing campaigns. Realized 50% increase in Amazon sales across multiple international markets leveraging 360-degree digital marketing strategies. Doubled email subscriber lists through strategic lead generation initiatives.

E-Commerce Digital & Growth Manager at Epic Everything Products

Developed monthly business plans, closely monitored eCommerce KPIs and market trends, and implemented strategic interventions, driving a 55% year-over-year sales growth. Increased customer satisfaction by 25% through improved site navigation, UI/UX design, and merchandising strategies, as proven by a 15-point increase in NPS. Partnered with the Planning team to understand financial targets and translate them into buying strategies, optimizing SKU efficiency and driving sales growth, leading to a 20% increase in overall revenue. Maintained an extensive catalog/library of product setup information, optimizing the e-commerce product life cycle and enhancing product catalog enrichment. Spearheaded a data-driven CRO program that led to a 55% YoY increase in e-commerce revenue by optimizing the customer journey through analytical insights and A/B testing methodologies. Owned the end-to-end financial forecast process and monthly sales planning cycle, ensuring alignment across all key stakehol