Available to hire
Hi, I’m Janessa North. I create engaging social media content and campaigns across platforms like Instagram Reels and TikTok, with a focus on consistent brand voice and community connection.
I bring strong video editing, design, and copy skills to every project, and I’ve helped teams increase engagement by 25% at CSUEB and drive membership growth in prior roles. I stay on top of trends and enjoy collaborating with local brands to tell authentic stories.
Skills
Experience Level
Expert
Intermediate
Language
English
Fluent
Work Experience
Social Media Content Creator at California State University East Bay (CSUEB)
August 1, 2023 - September 24, 2025Developed and posted content across multiple platforms using Canva and video editing to drive CSUEB engagement and maintain a consistent brand voice. Reposted and engaged with program content, including events and campus resources, while shooting and editing REELs and multimedia assets. Wrote captions and repurposed assets for end-of-year activities such as graduation and student spotlights for affinity programs, contributing to a 25% increase in engagement. Collaborated with local small businesses on community-focused campaigns to engage diverse audiences.
Accounts Receivable & Office Manager at Dance Effects
February 1, 2021 - September 24, 2025Managed day-to-day office operations with oversight of 6 direct reports, coordinating AR, HR, customer service, and marketing to ensure smooth business processes. Produced monthly newsletter detailing account revisions, upcoming events, and COVID-19 class updates. Enhanced the company’s social media presence by creating engaging content and integrating design tools, contributing to a 25% membership increase. Planned and coordinated events including the Annual Gala and Spring Gala, supporting broader marketing initiatives.
Night Auditor at Hilton
November 1, 2017 - September 24, 2025Managed clerical and managerial duties in the absence of the general manager. Addressed customer concerns promptly, audited financials, and closed out month-end books. Trained guest service agents on closing procedures using ONQ software and balanced revenue; helped increase positive online reviews.
Education
Bachelor of Arts in Business Administration and Marketing Management at California State University East Bay
January 1, 2022 - January 1, 2025Associate of Science in Business Administration and Business Management at San Jose City College
January 1, 2019 - January 1, 2021Qualifications
Google Analytics Certification
January 1, 2024 - September 24, 2025Social Media Content Creation Certification
January 1, 2025 - September 24, 2025Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet
Skills
Experience Level
Expert
Intermediate
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