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Led APJ marketing programs and campaigns for B2B SaaS, driving pipeline growth, customer acquisition, and brand awareness. Developed and executed multi-channel strategies across digital, social, email, regional events, and partner-led initiatives, ensuring alignment with global GTM objectives. Managed budgets and resources while tracking performance metrics to optimize ROI and campaign effectiveness. Directed and mentored a team of campaign and program managers, collaborating closely with Sales, Field, Digital, Social, Email, and Operations teams to deliver integrated campaigns and consistent messaging. Leveraged analytics and data-driven insights to refine programs and identify new opportunities for regional growth…Led APJ marketing programs and campaigns for B2B SaaS, driving pipeline growth, customer acquisition, and brand awareness. Developed and executed multi-channel strategies across digital, social, email, regional events, and partner-led initiatives, ensuring alignment with global GTM objectives. Managed budgets and resources while tracking performance metrics to optimize ROI and campaign effectiveness. Directed and mentored a team of campaign and program managers, collaborating closely with Sales, Field, Digital, Social, Email, and Operations teams to deliver integrated campaigns and consistent messaging. Leveraged analytics and data-driven insights to refine programs and identify new opportunities for regional growth

Fauzia Hosman

Marketing Strategist, Content Strategist, Content Creator, +1

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Led APJ marketing programs and campaigns for B2B SaaS, driving pipeline growth, customer acquisition, and brand awareness. Developed and executed multi-channel strategies across digital, social, email, regional events, and partner-led initiatives, ensuring alignment with global GTM objectives. Managed budgets and resources while tracking performance metrics to optimize ROI and campaign effectiveness. Directed and mentored a team of campaign and program managers, collaborating closely with Sales, Field, Digital, Social, Email, and Operations teams to deliver integrated campaigns and consistent messaging. Leveraged analytics and data-driven insights to refine programs and identify new opportunities for regional growth…Led APJ marketing programs and campaigns for B2B SaaS, driving pipeline growth, customer acquisition, and brand awareness. Developed and executed multi-channel strategies across digital, social, email, regional events, and partner-led initiatives, ensuring alignment with global GTM objectives. Managed budgets and resources while tracking performance metrics to optimize ROI and campaign effectiveness. Directed and mentored a team of campaign and program managers, collaborating closely with Sales, Field, Digital, Social, Email, and Operations teams to deliver integrated campaigns and consistent messaging. Leveraged analytics and data-driven insights to refine programs and identify new opportunities for regional growth

Available to hire

Led APJ marketing programs and campaigns for B2B SaaS, driving pipeline growth, customer acquisition, and brand awareness. Developed and executed multi-channel strategies across digital, social, email, regional events, and partner-led initiatives, ensuring alignment with global GTM objectives. Managed budgets and resources while tracking performance metrics to optimize ROI and campaign effectiveness. Directed and mentored a team of campaign and program managers, collaborating closely with Sales, Field, Digital, Social, Email, and Operations teams to deliver integrated campaigns and consistent messaging. Leveraged analytics and data-driven insights to refine programs and identify new opportunities for regional growth

Skills

Experience Level

Expert

Expert

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Expert

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Intermediate

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Language

Work Experience

Senior Field Marketing Manager - APJ & ANZ at Couchbase Inc.

December 31, 2023 - September 24, 2025

Led field and event marketing across APAC; onboarded new team members; delivered multi-channel B2B campaigns across APAC and UAE; partnered with Sales and Channel teams; planned regional events; managed budgets and vendors; tracked ROI and program performance; contributed to ABM initiatives; supported regional go-to-market strategies and partner-led campaigns; achieved YoY growth in MQLs and stronger pipeline.

Marketing Events and Partneship Consultant at UPI Loan Funds - Non-Profit (Contract)

November 27, 2023 - Present

Supported strategic communications and marketing initiatives to enhance community engagement, reaching over 1,000 local participants across programs. Partnered with leadership to build and strengthen stakeholder relationships with 10+ community organizations, exploring innovative affordable housing solutions. Contributed to planning and executing 5+ fundraising and community events, expanding program reach and driving tangible impact.

Marketing Events & Partnerships Consultant at UPI Loans (Non-Profit Institution)

January 1, 2023 - Present

Advised on marketing events and partnerships; supported outreach, event planning, and collaboration with stakeholders; contributed to fundraising and community initiatives.

Field Marketing Manager - APJ & ANZ at Rubrik Inc.

December 31, 2021 - September 24, 2025

Coordinated regional field marketing programs and events across APJ & ANZ; aligned with regional sales; managed budgets and partner relationships; tracked program performance and ROI using marketing tech stack; supported demand-gen initiatives and regional campaigns.

Field Marketing Manager - APJ & ANZ at Rubrik Inc.

December 31, 2021 - September 24, 2025

Directed field marketing programs across APJ & ANZ, including regional events, webinars, and joint campaigns with strategic partners. Managed budgets and vendors; measured ROI and adapted programs based on analytics. Collaborated with Sales and Channel teams to drive pipeline and upsell opportunities through ABM approaches.

Senior Field Marketing Manager - APAC & ANZ at Couchbase Inc.

December 31, 2021 - September 24, 2023

Led field marketing across APAC & ANZ, delivering multi-channel campaigns, regional events, webinars, and partner-led programs. Managed budgets, vendors, and cross-functional collaboration with Sales and Channel teams. Tracked ROI using Salesforce, Marketo, and analytics tools, contributing to YoY growth in MQIs. Organized events in Singapore, Dubai, and other APAC hubs to expand brand presence and pipeline.

Senior Field & Partner Marketing Manager - APJ, UAE & ANZ at Hortonworks

December 31, 2020 - September 24, 2025

Directed field and partner marketing across APJ, UAE, and ANZ; planned large-scale regional events (Dubai, Singapore); managed budgets and vendor partnerships; enhanced regional pipeline and partner engagement.

Senior Field & Partner Marketing Manager - Asia Pacific at Hortonworks

December 31, 2020 - September 24, 2025

Led Asia Pacific field and partner marketing initiatives across APAC, UAE & ANZ. Defined regional programs, drove ROI, and aligned with global objectives. Partnered with Sales and Channel teams to co-create account-based campaigns, optimize budgets, and enhance regional go-to-market.

Asia Pacific Marketing Manager - APJ at Revinate

December 31, 2017 - September 24, 2025

Led APAC marketing across APJ; executed multi-channel campaigns and regional events; built localized go-to-market programs; collaborated with sales and partners; optimized ROI and pipeline contributions.

Asia Pacific Marketing Manager - APJ at Revinate

December 31, 2017 - September 24, 2025

As Asia Pacific Marketing Manager for APJ, planned and executed multi-market campaigns and field activities to grow Revinate's presence across APAC. Coordinated events and partner programs, aligned messaging with regional sales goals, and supported demand generation efforts.

Marketing Manager – APJ & ANZ at RedPrairie (now Blue Yonder)

December 31, 2015 - September 24, 2025

Managed regional marketing programs; created demand generation, event planning, and partner marketing across APJ & ANZ; partnered with Sales to drive MQLs and revenue.

Marketing Manager – APJ & ANZ at Red Prairie (Blue Yonder)

December 31, 2015 - September 24, 2025

Marketing Manager for APJ & ANZ; led multi-channel campaigns, field programs, and events to build pipeline and strengthen regional market presence. Collaborated with Sales and Partners to deliver ABM initiatives and measure impact.

Marketing Manager – APJ & ANZ at JDA Software (now Blue Yonder)

December 31, 2009 - September 24, 2025

Led APJ & ANZ marketing, including campaigns, events, and partner co-marketing; developed demand-gen programs and GTM activities; collaborated with sales to drive pipeline.

Marketing Manager – APJ & ANZ at JDA Software (Blue Yonder)

December 31, 2009 - September 24, 2025

Marketing Manager for APJ & ANZ, responsible for regional campaigns, events, and go-to-market activities. Drove brand presence and contributed to pipeline growth across the APJ & ANZ region through traditional and digital channels.