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Hi, I’m Ashna Hiren Kumar Patel, a UI/UX and Product Designer with 4+ years of experience leading design initiatives for enterprise, education, and consumer platforms. I’m proficient in building scalable design systems, AI-assisted prototyping, and data-driven product improvements, with strong skills in Figma, React, Contentful CMS, and accessibility standards. I enjoy mentoring teams, aligning stakeholders, and delivering measurable results such as increased user sessions, reduced support tickets, and onboarding 18,000+ users. I thrive on collaboration across cross-functional teams and am passionate about turning user insights into tangible product improvements. My goal is to craft delightful, inclusive experiences while driving business impact through thoughtful design strategy and scalable processes.…Hi, I’m Ashna Hiren Kumar Patel, a UI/UX and Product Designer with 4+ years of experience leading design initiatives for enterprise, education, and consumer platforms. I’m proficient in building scalable design systems, AI-assisted prototyping, and data-driven product improvements, with strong skills in Figma, React, Contentful CMS, and accessibility standards. I enjoy mentoring teams, aligning stakeholders, and delivering measurable results such as increased user sessions, reduced support tickets, and onboarding 18,000+ users. I thrive on collaboration across cross-functional teams and am passionate about turning user insights into tangible product improvements. My goal is to craft delightful, inclusive experiences while driving business impact through thoughtful design strategy and scalable processes.

Ashna Hiren Kumar Patel

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Ashna Hiren Kumar Patel, a UI/UX and Product Designer with 4+ years of experience leading design initiatives for enterprise, education, and consumer platforms. I’m proficient in building scalable design systems, AI-assisted prototyping, and data-driven product improvements, with strong skills in Figma, React, Contentful CMS, and accessibility standards. I enjoy mentoring teams, aligning stakeholders, and delivering measurable results such as increased user sessions, reduced support tickets, and onboarding 18,000+ users. I thrive on collaboration across cross-functional teams and am passionate about turning user insights into tangible product improvements. My goal is to craft delightful, inclusive experiences while driving business impact through thoughtful design strategy and scalable processes.…Hi, I’m Ashna Hiren Kumar Patel, a UI/UX and Product Designer with 4+ years of experience leading design initiatives for enterprise, education, and consumer platforms. I’m proficient in building scalable design systems, AI-assisted prototyping, and data-driven product improvements, with strong skills in Figma, React, Contentful CMS, and accessibility standards. I enjoy mentoring teams, aligning stakeholders, and delivering measurable results such as increased user sessions, reduced support tickets, and onboarding 18,000+ users. I thrive on collaboration across cross-functional teams and am passionate about turning user insights into tangible product improvements. My goal is to craft delightful, inclusive experiences while driving business impact through thoughtful design strategy and scalable processes.

Available to hire

Hi, I’m Ashna Hiren Kumar Patel, a UI/UX and Product Designer with 4+ years of experience leading design initiatives for enterprise, education, and consumer platforms. I’m proficient in building scalable design systems, AI-assisted prototyping, and data-driven product improvements, with strong skills in Figma, React, Contentful CMS, and accessibility standards. I enjoy mentoring teams, aligning stakeholders, and delivering measurable results such as increased user sessions, reduced support tickets, and onboarding 18,000+ users.

I thrive on collaboration across cross-functional teams and am passionate about turning user insights into tangible product improvements. My goal is to craft delightful, inclusive experiences while driving business impact through thoughtful design strategy and scalable processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Product Designer at Mckinsey & Company

January 1, 2025 - Present

Redesigned enterprise dashboards using Figma, Sketch, and McKinsey's Design System to deliver a modern UI adopted by Fortune 100 clients within 6 months. Engineered high-fidelity interactive prototypes with Adobe XD, InVision, and Miro, reducing design approval cycles by 12 business days. Developed responsive web layouts and functional prototypes in HTML, CSS, and React, cutting engineering rework by over 180 hours. Transformed user insights from Qualtrics, heatmaps, and usability testing into 9 targeted product refinements, boosting daily active users by over 42,000 and guiding feature prioritization across teams. Directed a distributed design squad of 7 via Agile sprints, delivering 3 enterprise prototypes in under 14 weeks and enabling AI tool adoption for a $14M modernization initiative.

UX Content Designer at Arizona State University

January 1, 2023 - December 31, 2024

Authored accessibility-driven UX copy with Contentful CMS, Figma, and WCAG 2.1, mitigating over 1,250 student support tickets in a single semester. Structured service blueprints and content flows in Miro, demonstrating organizational leadership that shortened onboarding journeys for 18,000 first-year students. Resolved 46 navigation errors through usability testing (Usability Testing, Hotjar) to improve portal discoverability. Remediated 3,400+ digital assets using Axe Dev Tools and WCAG standards to ensure accessibility for 1,700 students relying on assistive tech. Instituted university-wide governance via ASU Design System and Confluence, unifying processes across 4 colleges with 20+ stakeholders.

UI/UX Designer at Airbnb (India)

August 1, 2020 - December 31, 2022

Implemented advanced user journey mapping with Miro and Airtable integrations to identify friction points across over 3 million monthly users, informing design changes that reduced booking abandonment. Devised accessibility enhancements compliant with WCAG 2.1 using Sketch plugins and Axe tools, improving usability for over 150,000 users with disabilities. Automated design validation workflows by integrating Storybook with internal CI/CD pipelines, cutting design QA cycles from 7 days to 2 days per sprint. Synthesized product analytics from Amplitude and Mixpanel to drive data-backed decisions, iterating features that added $1.2M in hosted listing revenue in six months. Facilitated stakeholder workshops via Google Workspace and Slack, securing executive buy-in impacting a user base of over 37 million global travelers.