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Creative Lead with 8+ years of experience driving campaign visuals for global brands across FMCG, cosmetics, fashion, and Web3. Specializes in motion graphics, animation, branding, and creative strategy to elevate visibility and audience engagement. Proven ability to lead high-impact visual campaigns from concept to execution, blending design innovation with platform-native storytelling and brand consistency. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - A R E A S O F E X P E R T I S E • Motion Graphics & Animations • Creative Direction for Campaigns • Visual Branding & Storytelling • Web3 & Decentralized Media Projects • Cross-Platform Visual Execution • Creative Consulting & Content Strategy…Creative Lead with 8+ years of experience driving campaign visuals for global brands across FMCG, cosmetics, fashion, and Web3. Specializes in motion graphics, animation, branding, and creative strategy to elevate visibility and audience engagement. Proven ability to lead high-impact visual campaigns from concept to execution, blending design innovation with platform-native storytelling and brand consistency. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - A R E A S O F E X P E R T I S E • Motion Graphics & Animations • Creative Direction for Campaigns • Visual Branding & Storytelling • Web3 & Decentralized Media Projects • Cross-Platform Visual Execution • Creative Consulting & Content Strategy

Buddhika Wickramasinghe

Creative Director, Motion Graphic Designer, Visual Effects Artist, +7

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Creative Lead with 8+ years of experience driving campaign visuals for global brands across FMCG, cosmetics, fashion, and Web3. Specializes in motion graphics, animation, branding, and creative strategy to elevate visibility and audience engagement. Proven ability to lead high-impact visual campaigns from concept to execution, blending design innovation with platform-native storytelling and brand consistency. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - A R E A S O F E X P E R T I S E • Motion Graphics & Animations • Creative Direction for Campaigns • Visual Branding & Storytelling • Web3 & Decentralized Media Projects • Cross-Platform Visual Execution • Creative Consulting & Content Strategy…Creative Lead with 8+ years of experience driving campaign visuals for global brands across FMCG, cosmetics, fashion, and Web3. Specializes in motion graphics, animation, branding, and creative strategy to elevate visibility and audience engagement. Proven ability to lead high-impact visual campaigns from concept to execution, blending design innovation with platform-native storytelling and brand consistency. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - A R E A S O F E X P E R T I S E • Motion Graphics & Animations • Creative Direction for Campaigns • Visual Branding & Storytelling • Web3 & Decentralized Media Projects • Cross-Platform Visual Execution • Creative Consulting & Content Strategy

Available to hire

Creative Lead with 8+ years of experience driving campaign visuals for global brands across
FMCG, cosmetics, fashion, and Web3. Specializes in motion graphics, animation, branding,
and creative strategy to elevate visibility and audience engagement.
Proven ability to lead high-impact visual campaigns from concept to execution, blending
design innovation with platform-native storytelling and brand consistency.

A R E A S O F E X P E R T I S E
• Motion Graphics & Animations • Creative Direction for Campaigns
• Visual Branding & Storytelling • Web3 & Decentralized Media Projects
• Cross-Platform Visual Execution • Creative Consulting & Content Strategy

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Advanced

Sinhala, Sinhalese

Fluent

Work Experience

Creative Lead – Content & Campaigns at AdPod.xyz

July 1, 2023 - Present

Directed visual storytelling, artist branding, and trailers for YeloPlay’s soft launch at Token2049 in Singapore. Built the full visual identity of PumpMyBag, from logo design to launch assets. Implemented cross-platform content strategy and visual outputs for decentralized-first audiences, ensuring brand voice consistency across digital and social ecosystems.

Executive Graphic & Motion Designer at Deltone Solutions

May 1, 2025 - September 25, 2025

Produced high-quality 2D animations, engaging videos, and dynamic social visuals. Led the end-to-end brand overhaul for Deltone and built scalable design systems and asset libraries used across web, merchandise, print, and interiors.

Executive Graphic & Motion Designer at ODEL Head Office (Softlogic Holdings)

February 29, 2024 - September 25, 2025

Led Black Friday campaigns with cinematic visuals; collaborated with cross-functional teams to develop integrated campaigns for ODEL and Cotton Collection; enhanced in-store and online brand imagery and produced marketing collateral.

Graphic Designer at British Cosmetics (Pvt) Ltd.

October 1, 2020 - September 25, 2025

Created global brand content for Morgan Taylor, Gelish, and Milk Shake; rebranded Prevense and CCUK across packaging and labeling; supported website updates, banners, tutorials, and social media assets; contributed to ISO 9001:2015 certification standards documentation.

Assistant VFX & Animation Designer at BlackLotus (Pvt) Ltd.

February 1, 2019 - September 25, 2025

Produced motion graphics and VFX sequences for TVCs (Nestlé Milo, Maggi, Nescafé); designed event visuals for launches and LED displays; developed logo animations and time-check graphics for broadcast.

Creative Designer at i2CS Solutions Inc.

August 1, 2018 - September 25, 2025

Designed marketing materials and digital visuals across client campaigns; contributed to multi-channel creative production and asset development.

Intern at LEO Burnett Solutions Inc

October 1, 2015 - September 25, 2025

Gained foundational exposure to advertising and creative production; supported design workflow and studio projects.