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I'm Gerard Ross, a versatile marketing professional with a track record of leading strategic and hands-on initiatives across B2B and B2C. I build and execute integrated campaigns that drive lead generation, brand growth, and measurable ROI. I blend high-level planning with hands-on execution—developing strategy, managing paid media, optimizing websites, and producing compelling creative. I've steered multi-million-dollar budgets, led cross-functional teams, and delivered growth through data-driven decisions, SEO/SEM, and performance marketing. I'm passionate about turning data into growth, collaborating with sales and product teams, and continuously optimizing campaigns to outperform targets. I thrive in fast-paced environments where strategic vision and executional excellence go hand in hand.…I'm Gerard Ross, a versatile marketing professional with a track record of leading strategic and hands-on initiatives across B2B and B2C. I build and execute integrated campaigns that drive lead generation, brand growth, and measurable ROI. I blend high-level planning with hands-on execution—developing strategy, managing paid media, optimizing websites, and producing compelling creative. I've steered multi-million-dollar budgets, led cross-functional teams, and delivered growth through data-driven decisions, SEO/SEM, and performance marketing. I'm passionate about turning data into growth, collaborating with sales and product teams, and continuously optimizing campaigns to outperform targets. I thrive in fast-paced environments where strategic vision and executional excellence go hand in hand.

Gerard Ross

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I'm Gerard Ross, a versatile marketing professional with a track record of leading strategic and hands-on initiatives across B2B and B2C. I build and execute integrated campaigns that drive lead generation, brand growth, and measurable ROI. I blend high-level planning with hands-on execution—developing strategy, managing paid media, optimizing websites, and producing compelling creative. I've steered multi-million-dollar budgets, led cross-functional teams, and delivered growth through data-driven decisions, SEO/SEM, and performance marketing. I'm passionate about turning data into growth, collaborating with sales and product teams, and continuously optimizing campaigns to outperform targets. I thrive in fast-paced environments where strategic vision and executional excellence go hand in hand.…I'm Gerard Ross, a versatile marketing professional with a track record of leading strategic and hands-on initiatives across B2B and B2C. I build and execute integrated campaigns that drive lead generation, brand growth, and measurable ROI. I blend high-level planning with hands-on execution—developing strategy, managing paid media, optimizing websites, and producing compelling creative. I've steered multi-million-dollar budgets, led cross-functional teams, and delivered growth through data-driven decisions, SEO/SEM, and performance marketing. I'm passionate about turning data into growth, collaborating with sales and product teams, and continuously optimizing campaigns to outperform targets. I thrive in fast-paced environments where strategic vision and executional excellence go hand in hand.

Available to hire

I’m Gerard Ross, a versatile marketing professional with a track record of leading strategic and hands-on initiatives across B2B and B2C. I build and execute integrated campaigns that drive lead generation, brand growth, and measurable ROI. I blend high-level planning with hands-on execution—developing strategy, managing paid media, optimizing websites, and producing compelling creative. I’ve steered multi-million-dollar budgets, led cross-functional teams, and delivered growth through data-driven decisions, SEO/SEM, and performance marketing.

I’m passionate about turning data into growth, collaborating with sales and product teams, and continuously optimizing campaigns to outperform targets. I thrive in fast-paced environments where strategic vision and executional excellence go hand in hand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Manager - Consulting at Education Solutions

September 1, 2025 - September 24, 2025

Led end-to-end lead generation campaigns across search, display, and paid social for a healthcare education software company. Developed content strategies for SEO-focused blogs, web copy, and social media to boost engagement and organic reach. Designed ad creatives using Adobe Creative Suite. Built analytics dashboards to measure ROI and client success. Mentored junior team members in communications, SEO, branding, and digital execution. Streamlined workflows and optimized marketing platforms to drive efficiency and performance.

Marketing Manager at Owl Practice Inc.

January 1, 2025 - September 24, 2025

Developed and executed digital marketing strategies for a SaaS platform in the mental health industry, focusing on lead generation and client acquisition. Managed paid search campaigns on Google Ads, optimizing for engagement and conversions. Implemented SEO strategies, assisted with blog content, and produced social media campaigns to expand organic visibility. Designed and managed creative assets for ads, landing pages, and social posts using Adobe Creative Suite and Canva. Collaborated with influencers to strengthen brand credibility and reach. Oversaw multiple websites, improving UX, performance, and conversion rates.

Paid Search & Web Optimization Specialist at 401 Auto Group

June 1, 2023 - September 24, 2025

Developed and executed digital marketing campaigns for automotive dealerships and hospitality properties. Created ad creatives and optimized landing pages through A/B testing to maximize conversions. Tracked campaign results with Google Analytics and CRO tools to drive data-informed optimization. Partnered with sales teams to align marketing initiatives with revenue goals.

Director of Marketing at Superior Glove Works Inc.

April 1, 2020 - September 24, 2025

Led cross-functional team to deliver campaign strategies, product launches, and sales support. Managed creative direction for blogs, social media, and ad campaigns, ensuring brand consistency. Designed and supervised creation of marketing visuals using Adobe Creative Suite and Canva. Integrated front-end marketing analytics with CRM and ERP systems to improve performance tracking. Collaborated with business development and product teams to align marketing with sales objectives.

Associate Vice-President, Web, Marketing & Automation at Southern New Hampshire University

January 1, 2018 - September 24, 2025

Managed a 15-person team of developers, designers, and content marketers, generating 450,000+ annual leads. Implemented SEO and CRO strategies, lifting site conversion rates by over 10%. Directed optimization of web properties for B2B and B2C audiences. Oversaw design and launch of lead-generation mini-site (degrees.snhu.edu), replacing 60+ landing pages and increasing conversions by 80%.

Associate Vice-President, Digital Marketing at Southern New Hampshire University

June 1, 2017 - September 24, 2025

Introduced marketing automation tools to optimize campaigns across search and social. Established an in-house programmatic trading desk for display and video prospecting. Directed SEO and content marketing strategy, delivering a 22% year-over-year increase in organic traffic. Partnered with internal teams to launch integrated campaigns and improve ROI.

Director of Marketing, Graduate Programs at Southern New Hampshire University

February 1, 2015 - September 24, 2025

Managed a multi-million-dollar marketing budget while driving lead generation for graduate programs. Directed creative development of blog content, social campaigns, and digital advertising assets. Led SEM and SEO strategies that consistently exceeded enrollment and ROI targets. Oversaw campaign analytics to optimize performance and improve conversion efficiency.