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I'm a Digital Marketing Specialist with a strong operational and leadership foundation built over a decade in high-volume, fast-paced environments. I excel in Meta Ads, GA4, content strategy, and employer branding, delivering a balanced mix of creative execution and data-driven thinking. I enjoy leading teams, optimizing processes, and collaborating with stakeholders across departments to drive strategic marketing initiatives. I thrive in cross-functional settings and am passionate about turning insights into actionable plans that improve performance and growth.…I'm a Digital Marketing Specialist with a strong operational and leadership foundation built over a decade in high-volume, fast-paced environments. I excel in Meta Ads, GA4, content strategy, and employer branding, delivering a balanced mix of creative execution and data-driven thinking. I enjoy leading teams, optimizing processes, and collaborating with stakeholders across departments to drive strategic marketing initiatives. I thrive in cross-functional settings and am passionate about turning insights into actionable plans that improve performance and growth.

Santa Visocenko

Digital Marketer, Marketing Strategist, Social Media Freelancer, +3

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I'm a Digital Marketing Specialist with a strong operational and leadership foundation built over a decade in high-volume, fast-paced environments. I excel in Meta Ads, GA4, content strategy, and employer branding, delivering a balanced mix of creative execution and data-driven thinking. I enjoy leading teams, optimizing processes, and collaborating with stakeholders across departments to drive strategic marketing initiatives. I thrive in cross-functional settings and am passionate about turning insights into actionable plans that improve performance and growth.…I'm a Digital Marketing Specialist with a strong operational and leadership foundation built over a decade in high-volume, fast-paced environments. I excel in Meta Ads, GA4, content strategy, and employer branding, delivering a balanced mix of creative execution and data-driven thinking. I enjoy leading teams, optimizing processes, and collaborating with stakeholders across departments to drive strategic marketing initiatives. I thrive in cross-functional settings and am passionate about turning insights into actionable plans that improve performance and growth.

Available to hire

I’m a Digital Marketing Specialist with a strong operational and leadership foundation built over a decade in high-volume, fast-paced environments. I excel in Meta Ads, GA4, content strategy, and employer branding, delivering a balanced mix of creative execution and data-driven thinking.

I enjoy leading teams, optimizing processes, and collaborating with stakeholders across departments to drive strategic marketing initiatives. I thrive in cross-functional settings and am passionate about turning insights into actionable plans that improve performance and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Language

English

Fluent

Russian

Advanced

Spanish; Castilian

Intermediate

Latvian

Advanced

Work Experience

Digital Marketing Specialist at Evolution

October 1, 2025 - Present

Remote/global audits of digital presence and accounts to identify performance opportunities; develop data-informed marketing and content strategies aligned with client objectives; provide strategic recommendations for paid media, targeting, messaging, and creative direction; deliver actionable insights from campaign performance to guide optimization and future planning; maintain and update the career platform on WordPress to enhance user experience and improve conversion flow.

Senior Team Manager at Evolution

August 1, 2019 - October 1, 2022

Implemented workforce planning for a 700+ team in 24/7 operations; ensured optimal shift coverage and operational continuity. Led and developed a team of 7 direct reports; oversaw recruitment, onboarding, coaching, and long-term performance growth. Collaborated cross-functionally with key departments to support seamless execution of business initiatives and timely project delivery. Ensured adherence to operational, regulatory, and compliance standards while fostering a respectful and ethical work culture.

Team Manager / Shift Supervisor at Evolution Gaming

April 1, 2017 - March 2, 2018

Led a team of 12+ direct reports; improved onboarding, coaching, and long-term performance growth. Developed clear processes, KPIs, and performance management frameworks to support consistent productivity and quality service delivery. Collaborated cross-functionally with departments to support seamless execution of initiatives and timely project delivery. Maintained compliance with company policies and regulatory requirements.

Floor Manager at Evolution Gaming

January 1, 2016 - April 1, 2017

Developed strong real-time operational leadership in high-pressure live environment; supported daily floor operations, ensuring service quality and regulatory compliance, while maintaining smooth workflow.

Promotion Host at Evolution Gaming

May 1, 2015 - January 1, 2016

Delivered regular information on promotions, bonuses, and events to players to enhance engagement and experience. Maintained high standard of customer service and ensured compliance with gaming regulations during card shuffling procedures.

Game Presenter at Evolution Gaming

May 1, 2013 - May 2, 2015

Presented live casino games (e.g., roulette, blackjack, baccarat) to online players in real-time. Greeted players upon entering the gaming table and provided relevant information. Ensured compliance with gaming regulations during card shuffling procedures and live table delivery.

Digital Marketing Specialist at Evolution

November 1, 2024 - June 2, 2025

Manage digital recruitment campaigns across multiple US markets, analyzing performance metrics and optimizing targeting to improve cost efficiency and candidate quality. Acted as cross-functional partner to HR, Operations, and external media agencies, aligning campaign strategy with market needs and hiring priorities. Reported on KPIs, campaign results, and marketing insights to internal stakeholders, presenting data clearly and recommending next steps. Maintained and updated the career platform (WordPress) to enhance user experience and improve conversion flow.

Senior Team Manager at Evolution

October 2, 2022 - November 2, 2024

Implemented workforce planning for a 700+ team in 24/7 operations, ensuring optimal shift coverage and operational continuity. Led and developed a team of 7 direct reports, oversaw recruiting, onboarding, coaching, and long-term performance growth. Collaborated cross-functionally with key departments to support seamless execution of business initiatives and timely project delivery. Ensured adherence to operational, regulatory, and compliance standards, maintaining audit readiness and minimizing organizational risk.

Manager of Team Managers at Evolution

August 1, 2019 - October 2, 2022

Rebuilt and led an entirely new team following a complete staff turnover, ensuring operational continuity under high-pressure conditions. Established clear processes, KPIs, and performance management frameworks to support consistent productivity and quality service delivery. Led and coached a team of 12+ direct reports. Improved team engagement by 17% using Gallup's Q12 framework.

Coach at Evolution

March 1, 2018 - August 1, 2019

Played a key role during Evolution's market launch in Georgia, supporting high-volume recruitment and 10-day training cycles for new employees. Delivered structured onboarding, training sessions, and performance evaluations for large groups. Created training content, presentations, and assessments to support employee development and ensure operational readiness. Acted as a communications bridge between new employees, HR, and operations leadership.

Dedicated Team Manager / Shift Supervisor at Evolution Gaming

April 1, 2017 - March 1, 2018

Supervised daily operations and coordinated shift teams to ensure smooth studio performance and adherence to company standards. Managed scheduling, task assignment, attendance, and performance tracking for large operational teams in a fast-paced environment. Set clear objectives aligned with organizational goals, monitored progress, and provided feedback and coaching to drive continuous improvement. Maintained compliance with company policies and regulatory requirements while fostering a respectful and ethical workplace culture.