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Let me take you on my journey. From the start, I have been fascinated by the power of stories — how they connect us through emotion and creativity. That passion led me to study Social Communication & Journalism at Pontificia Bolivariana University and later pursue a Master’s in Organizational Communication & Digital Innovation at Rennes University. Today, I work in France as a Communications Manager at L'Orange bleue, where I design communication, branding, and content strategies for the fitness and wellness sector across Europe. I have led 360° projects that bring together advertising campaigns, social media, PR, and content creation, always balancing creativity, strategy, and results. My journey outside of work has taken me through 20 countries, where discovering new cultures, languages, and perspectives has fueled my creativity and enriched my approach to communication. Along the way, I have captured moments through photography, drawn inspiration from interior design, and nurtured my love for travel, lifestyle, fitness, yoga, and pilates. For me, communication is more than a career -- it is a way of weaving together experiences, stories, and passions to create meaningful impact.…Let me take you on my journey. From the start, I have been fascinated by the power of stories — how they connect us through emotion and creativity. That passion led me to study Social Communication & Journalism at Pontificia Bolivariana University and later pursue a Master’s in Organizational Communication & Digital Innovation at Rennes University. Today, I work in France as a Communications Manager at L'Orange bleue, where I design communication, branding, and content strategies for the fitness and wellness sector across Europe. I have led 360° projects that bring together advertising campaigns, social media, PR, and content creation, always balancing creativity, strategy, and results. My journey outside of work has taken me through 20 countries, where discovering new cultures, languages, and perspectives has fueled my creativity and enriched my approach to communication. Along the way, I have captured moments through photography, drawn inspiration from interior design, and nurtured my love for travel, lifestyle, fitness, yoga, and pilates. For me, communication is more than a career -- it is a way of weaving together experiences, stories, and passions to create meaningful impact.

Marcela Martínez

Social Media Manager, Content Creator, Brand Designer, +6

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Let me take you on my journey. From the start, I have been fascinated by the power of stories — how they connect us through emotion and creativity. That passion led me to study Social Communication & Journalism at Pontificia Bolivariana University and later pursue a Master’s in Organizational Communication & Digital Innovation at Rennes University. Today, I work in France as a Communications Manager at L'Orange bleue, where I design communication, branding, and content strategies for the fitness and wellness sector across Europe. I have led 360° projects that bring together advertising campaigns, social media, PR, and content creation, always balancing creativity, strategy, and results. My journey outside of work has taken me through 20 countries, where discovering new cultures, languages, and perspectives has fueled my creativity and enriched my approach to communication. Along the way, I have captured moments through photography, drawn inspiration from interior design, and nurtured my love for travel, lifestyle, fitness, yoga, and pilates. For me, communication is more than a career -- it is a way of weaving together experiences, stories, and passions to create meaningful impact.…Let me take you on my journey. From the start, I have been fascinated by the power of stories — how they connect us through emotion and creativity. That passion led me to study Social Communication & Journalism at Pontificia Bolivariana University and later pursue a Master’s in Organizational Communication & Digital Innovation at Rennes University. Today, I work in France as a Communications Manager at L'Orange bleue, where I design communication, branding, and content strategies for the fitness and wellness sector across Europe. I have led 360° projects that bring together advertising campaigns, social media, PR, and content creation, always balancing creativity, strategy, and results. My journey outside of work has taken me through 20 countries, where discovering new cultures, languages, and perspectives has fueled my creativity and enriched my approach to communication. Along the way, I have captured moments through photography, drawn inspiration from interior design, and nurtured my love for travel, lifestyle, fitness, yoga, and pilates. For me, communication is more than a career -- it is a way of weaving together experiences, stories, and passions to create meaningful impact.

Available to hire

Let me take you on my journey. From the start, I have been fascinated by the power of stories — how they connect us through emotion and creativity. That passion led me to study Social Communication & Journalism at Pontificia Bolivariana University and later pursue a Master’s in Organizational Communication & Digital Innovation at Rennes University.

Today, I work in France as a Communications Manager at L’Orange bleue, where I design communication, branding, and content strategies for the fitness and wellness sector across Europe. I have led 360° projects that bring together advertising campaigns, social media, PR, and content creation, always balancing creativity, strategy, and results. My journey outside of work has taken me through 20 countries, where discovering new cultures, languages, and perspectives has fueled my creativity and enriched my approach to communication. Along the way, I have captured moments through photography, drawn inspiration from interior design, and nurtured my love for travel, lifestyle, fitness, yoga, and pilates. For me, communication is more than a career – it is a way of weaving together experiences, stories, and passions to create meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

French

Fluent

English

Advanced

Work Experience

Communications & Social Media Specialist at L’Orange bleue

January 1, 2018 - Present

Developed and executed 360° communications and branding strategies for France and Spain; drove visibility and lead acquisition; created content calendars and led shoots in Madrid; partnered with digital media platforms and agencies to drive brand campaigns and interviews; organized events and contributed to brand positioning and facade concept for new gyms across Europe.

Communications & Social Media Specialist at L’Orange Bleue

January 1, 2018 - Present

Created and executed visibility and acquisition campaigns in France; supervised channels, conducted A/B testing to analyze KPIs and achieve defined business objectives. Led digital communication and PR projects across Spain, developing a B2B/B2C content plan that increased member retention and generated leads. Developed content calendars, organized photo/video shoots (Madrid) for national social media, and collaborated with agencies to drive brand campaigns with significant viewership (e.g., Prime Video, YouTube). Organized a two-day Paris event for over 200 attendees to launch a new brand concept and strengthen relationships with employees and partners. Led branding initiatives with Nouvelle Vague to define a new French market identity and created the new facade concept for gyms.

Communications & Social Media Specialist at L’Orange bleue

January 1, 2018 - Present

Designs communication, branding, and content strategies for the fitness and wellness sector across Europe. Leads 360° digital communication and PR projects, develops content plans for Spain and France, and coordinates campaigns to increase brand awareness and lead generation. Manages corporate events and collaborations to strengthen brand image and member engagement.

Web Journalist at Vanguardia Liberal

December 31, 2017 - September 24, 2025

Researched and wrote articles, interviews, and reports — both written and audiovisual — with high social impact for health, culture, and education sections. Published wide-reaching health news, facilitating access to vital medical treatments and medications for members of the local community. Built and strengthened a network of public relations contacts and strategic sources to enhance news coverage and access key interviews.

Web Journalist at Vanguardia Liberal

January 1, 2017 - Present

Researched and wrote articles, interviews, and reports in health, culture, and education; published health news to facilitate access to vital medical treatments; built and strengthened a network of public relations contacts and strategic sources to enhance news coverage.

Web Journalist at Vanguardia Liberal

January 1, 2017 - September 24, 2025

Researched and wrote articles, interviews, and reports—both written and audiovisual—with high social impact for the health, culture, and education sections. Published wide-reaching health news, facilitating access to vital medical treatments and medications for members of the local community. Built and strengthened a network of public relations contacts and strategic sources to enhance news coverage and access key interviews.