Marketing strategist with 3+ years hands-on experience building and scaling B2B marketing systems for consultancy and corporate service firms across Asia, Africa, and Europe. I started by helping small teams structure their marketing processes and went on to co-found a digital agency that built complete lead generation and automation systems for consulting brands. My work focuses on solving real business problems — building funnels, automations, and performance frameworks that convert consistently. Over the past three years, I’ve executed campaigns on Meta (Facebook & Instagram) and Google Ads, led cross-border campaigns, localized content for international markets, and implemented smart lead qualification systems that cut CPL and CPQL by over 35% while improving conversion accuracy.

Muhammad Wajahat Ali

Marketing strategist with 3+ years hands-on experience building and scaling B2B marketing systems for consultancy and corporate service firms across Asia, Africa, and Europe. I started by helping small teams structure their marketing processes and went on to co-found a digital agency that built complete lead generation and automation systems for consulting brands. My work focuses on solving real business problems — building funnels, automations, and performance frameworks that convert consistently. Over the past three years, I’ve executed campaigns on Meta (Facebook & Instagram) and Google Ads, led cross-border campaigns, localized content for international markets, and implemented smart lead qualification systems that cut CPL and CPQL by over 35% while improving conversion accuracy.

Available to hire

Marketing strategist with 3+ years hands-on experience building and scaling B2B marketing systems for consultancy and corporate service firms across Asia, Africa, and Europe. I started by helping small teams structure their marketing processes and went on to co-found a digital agency that built complete lead generation and automation systems for consulting brands.

My work focuses on solving real business problems — building funnels, automations, and performance frameworks that convert consistently. Over the past three years, I’ve executed campaigns on Meta (Facebook & Instagram) and Google Ads, led cross-border campaigns, localized content for international markets, and implemented smart lead qualification systems that cut CPL and CPQL by over 35% while improving conversion accuracy.

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Language

English
Fluent

Work Experience

Co-Founder and Marketing Lead at Wajdan Services, Remote
July 1, 2025 - Present
Founded Wajdan from the ground up with a 3-member team, scaling it within 3 months into a 15-member international agency serving consultation firms across education, business, and legal sectors. Built the entire agency structure, systems, and workflows—from client onboarding to marketing automation—ensuring data-driven, performance-measured processes. Engineered the 4-Pillar Growth Framework connecting branding, lead generation, automation, and retention to drive measurable outcomes. Led multi-channel campaigns (Meta & Google) achieving 6–7x ROAS and implemented automation layers (CRM + Make + Sheets) that cut manual work and reporting time by over 50%.
Marketing & Lead Funnel Strategist at Hainan Corporate Services Group, China
July 1, 2024 - Present
Developed a 4-Phase Client Acquisition System to attract foreign businesses and startups, expanding the firm’s marketing infrastructure to a global system. Built multilingual landing pages and localized ad creatives; automated the content ecosystem with Post Bridge to schedule and manage trend-driven posts across LinkedIn and Meta. Led Meta Ads campaigns achieving 4.8x ROI, created end-to-end automated funnels (HubSpot + Make), and introduced smart top‑of‑funnel lead filtering to optimize CPL and CPQL.
Marketing & Regional Operations Expert at IRT Global Consultants, Ireland
July 1, 2024 - October 17, 2025
Took ownership of marketing operations and lead systems for an education and immigration consultancy expanding into Europe. Redesigned the client acquisition funnel, turning unqualified traffic into verified consultation leads—improving lead quality and appointment conversions by 42% in 90 days. Implemented a centralized CRM and automation sequence, cutting response delays by over one-third. Built real-time marketing dashboards to monitor ad ROI, lead progress, and counselor performance; led education expos and partner collaborations across Ireland, UK, and Pakistan.
PR Chief & Undersecretary at IEEE RAS · CUI
January 1, 2024 - September 25, 2025
Managed digital outreach campaigns, raising event participation by 35%. Introduced professionalized marketing workflows using BeeFree.io, Notion, and Tally, improving campaign efficiency. Designed and distributed digital mail campaigns for collaborations and events.
Design Intern & Business Development Executive at Mavericks United
July 1, 2024 - September 25, 2025
Created digital content (resumes, portfolios, social creatives) using Canva & Figma, increasing engagement by 50%. Designed AI-driven video content, boosting social presence for clients. Assisted in outreach campaigns, segmenting CRM audiences for a 30% increase in response rates.

Education

B.S. Data Science in Business at Corvinus University of Budapest, Hungary
January 1, 2025 - January 1, 2029
ADP Computer Science at COMSATS University Islamabad, Pakistan
January 1, 2023 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Education, Other, Financial Services, Wholesale & Distribution