Available to hire
Hi, I’m Mayalittle John. I specialize in digital communications, email program strategy, and multi-channel campaigns for non-profits and political organizations. I’ve built end-to-end email programs, led migrations from Salsa to ActionNetwork, and overseen social media coordination to drive advocacy, mobilization, and fundraising.
I thrive in fast-paced, collaborative environments and love turning data into actionable campaigns. My work spans audience segmentation, content creation, and cross-functional teamwork with design, tech, and fundraising teams to deliver measurable impact while maintaining data integrity and ethical fundraising practices.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Communications Manager at Ella Baker Center for Human Rights
April 1, 2023 - PresentOversees the organization’s email program for advocacy, mobilization, and fundraising across C3 and C4 wings; leads social media coordination; maintains data systems with entry protocols; managed the migration of email platform from Salsa to ActionNetwork.
Senior Account Manager at New Blue Interactive
March 1, 2023 - September 25, 2025Developed campaigns for federal candidates and Democratic organizations; managed multi-million-dollar fundraising projections, analytics, deliverability; led client meetings and mentored a team of digital strategists; wrote email and digital copy; utilized multiple CRMs.
Senior Digital Content Strategist, Political Division at Backbone Digital Leaders
June 1, 2022 - September 25, 2025Led strategic digital campaigns for major political clients; analyzed performance via analytics reports; created and ran ads on Facebook, Instagram, and Google; led rapid response and organic social media efforts; trained Digital Associates and Fellows.
Finance Director at Sean Perryman for Lieutenant Governor of Virginia
June 1, 2021 - September 25, 2025Secured cycle contribution commitments; set fundraising goals and achieved over-delivery; organized fundraising events and managed hundreds of call hours and interns to drive campaign revenue.
Associate Client Manager, Campaign & Creative Services at BerlinRosen
November 1, 2020 - September 25, 2025Supported direct mail, digital, TV, and radio campaigns for state and federal races; contributed to city-wide branding and social media campaigns; led digital campaigns for 2020 races in Texas and Arizona; supported branding for City Year LA.
Digital Communications Manager at Ella Baker Center for Human Rights
April 1, 2023 - PresentOversee the organization's email program end-to-end, including strategy, outreach, and deliverables for advocacy, mobilization, and fundraising campaigns across C3 and C4. Supervise the Social Media Organizer in crafting and integrating social media strategy, content creation, and best digital practices. Direct ongoing maintenance and clean-up of all database systems by creating protocols for data entry, monitoring, and updating. Led an email migration from Salsa to ActionNetwork, and defined the organization's strategy and methods on the new platform for C3 and C4 accounts.
Senior Account Manager at New Blue Interactive
March 1, 2023 - September 25, 2025Developed innovative campaigns for federal candidates and Democratic organizations nationwide, including The Collective PAC, Washington State Democratic Party, and NextGen PAC. Calculated projections for multi-million-dollar fundraising programs, tracked metrics, reported analytics, and monitored and troubleshooted email deliverability. Led client meetings, guiding list growth and digital fundraising opportunities. Managed and mentored five digital strategists, coordinators, and interns. Wrote copy for fundraising and engagement emails, ads, SMS, and peer-to-peer text messaging programs. Used social platforms to deliver client messaging, garner engagement and revenue. Produced HTML emails in multiple CRMs.
Senior Digital Content Strategist, Political Division at Backbone Digital Leaders
June 1, 2022 - September 25, 2025Led strategic digital campaigns for Backbone’s largest 2022 political clients, including Stacey Abrams’ Fair Fight Action, MIT CoLab, and CNN correspondent Ashley Allison. Analyzed goals and performance through detailed analytics reports, presenting findings and strategic recommendations to clients monthly. Wrote and implemented Facebook, Instagram, and Google Search ads, raising nearly half a million dollars in six months. Copywrote digital ads for progressive political campaigns. Led rapid response and organic social media during Alvin Bragg's Manhattan DA primary campaign, driving dramatic increases in impressions and engagement. Managed, mentored, and trained Digital Associates and Collegiate Fellows.
Finance Director at Sean Perryman for Lieutenant Governor of Virginia
June 1, 2021 - September 25, 2025Secured cycle contribution commitments by establishing a strong fundraising message and donor outreach, raising nearly half a million dollars by the end of the primary election. Formulated cycle fundraising goals and ensured they were met and over-delivered monthly. Devised fundraising strategies and created individual event contribution goals. Researched, planned, and facilitated fundraising events, leading to major campaign revenue. Organized and led up to 30 hours of call time each week. Managed up to 10 interns' weekly call time schedules.
Associate Client Manager, Campaign & Creative Services at BerlinRosen
November 1, 2020 - September 25, 2025Assisted the production of direct mail, digital, TV, and radio for state and federal legislative candidates, District Attorneys, and school board candidates across the country. Served on several New Orleans and Baton Rouge races and a city-wide issue advocacy campaign for Vera Institute of Justice in New Orleans. Spearheaded digital campaigns for 2020 legislative races in Texas and Arizona. Aided in the creation of a city-wide branding and social media campaign for City Year LA.
Digital Communications Manager at Ella Baker Center for Human Rights
April 1, 2023 - PresentRun the organization’s entire email program, including strategy, outreach, and deliverables for advocacy, mobilization, and fundraising campaigns for the organization’s C3 and C4 wings; supervise and support the Social Media Organizer in crafting and integrating social media strategy, content creation, and best digital practices; direct ongoing maintenance and cleanup of all database systems by creating protocols for data entry, monitoring, and updating; led an email migration from Salsa to ActionNetwork and defined strategy and methods for the new platform for both C3 and C4 accounts.
Senior Account Manager at New Blue Interactive
March 31, 2023 - September 25, 2025Developed innovative campaigns for federal candidates and top Democratic organizations nationwide; calculated projections for multi‑million-dollar fundraising programs, tracked metrics, reported analytics, and monitored and troubleshooted email deliverability; led client meetings, guiding list growth avenues and digital fundraising opportunities; managed and mentored five Digital Strategists, Coordinators, and Interns; wrote copy for fundraising and engagement emails, ads, SMS, and Peer-to-Peer text messages; utilized social networks to deliver client messaging and generate engagement and revenue; produced HTML email samples in multiple CRMs.
Senior Digital Content Strategist, Political Division at Backbone Digital Leaders
June 1, 2022 - September 25, 2025Led strategic digital campaigns for major political clients, analyzed goals and campaign performance through detailed analytics reports, and presented findings and strategic recommendations monthly; wrote and implemented Facebook, Instagram, and Google Ads for Stacey Abrams’ Fair Fight Action, raising nearly half a million dollars in six months; copied digital ads for campaigns; led rapid response and organic social media during Alvin Bragg’s Manhattan DA primary, generating exponential increases in impressions and engagement; mentored Digital Associates and Collegiate Fellows.
Finance Director at Sean Perryman for Lieutenant Governor of Virginia
June 1, 2021 - September 25, 2025Secured cycle contribution commitments by establishing a strong fundraising message and donor engagement strategy; formulated cycle fundraising goals and ensured they were met and exceeded monthly; devised fundraising strategies and created individual event contribution goals; researched, planned, and facilitated fundraising events, leading to major campaign revenue; organized and led up to 30 hours of call time each week and managed up to 10 interns' weekly call time schedules.
Associate Client Manager, Campaign & Creative Services at BerlinRosen
November 30, 2020 - September 25, 2025Assisted the production of direct mail, digital, TV, and radio for state and federal legislative candidates, District Attorneys, and school board candidates; contributed to New Orleans and Baton Rouge races and a Vera Institute of Justice city-wide campaign; spearheaded digital campaigns for 2020 legislative races in Texas and Arizona; aided in the creation of a city-wide branding and social media campaign for City Year LA.
Digital Communications Manager at Ella Baker Center for Human Rights
April 1, 2023 - PresentOversee the organization's email program, including strategy, outreach, and deliverables for advocacy, mobilization, and fundraising campaigns across C3 and C4 wings. Supervise the Social Media Organizer in developing and integrating digital strategy, content, and best practices. Maintain and streamline databases by establishing data-entry, monitoring, and updating protocols. Led an email migration from Salsa to ActionNetwork for C3 and C4 accounts, including strategy and implementation on the new platform.
Senior Account Manager at New Blue Interactive
March 31, 2023 - September 25, 2025Developed innovative campaigns for federal candidates and Democratic organizations nationwide (e.g., The Collective PAC, Washington State Democratic Party, NextGen PAC). Planned multi-million-dollar fundraising programs, tracked metrics, produced analytics, and troubleshot email deliverability. Led client meetings to identify list-growth avenues and digital fundraising opportunities. Managed and mentored five Digital Strategists, Coordinators, and Interns. Wrote fundraising and engagement emails, ads, SMS, and Peer-to-Peer text programs. Produced HTML email samples across multiple CRMs.
Senior Digital Content Strategist, Political Division at Backbone Digital Leaders
June 1, 2022 - September 25, 2025Led strategic digital campaigns for major 2022 political clients, including Stacey Abrams’ Fair Fight Action, MIT CoLab, and CNN correspondent Ashley Allison. Analyzed the goals and performance of marketing campaigns through detailed analytics reports, presenting findings and strategic recommendations to clients monthly. Wrote and implemented Facebook, Instagram, and Google Search ads for Fair Fight Action, raising nearly half a million dollars in six months. Copywrote digital ads for various campaigns. Directed rapid-response and organic social media during Alvin Bragg’s primary campaign, driving dramatic increases in impressions and engagement. Managed, mentored, and trained Digital Associates and Collegiate Fellows.
Finance Director at Sean Perryman for Lieutenant Governor of Virginia
June 30, 2021 - September 25, 2025Secured cycle contribution commitments by crafting targeted fundraising messages and donor outreach, raising nearly $500k by the end of the primary. Formulated cycle fundraising goals and ensured monthly over-performance. Devised fundraising strategies, created event-based goals, and planned/facilitated fundraising events. Organized and led up to 30 hours of call time weekly and managed intern schedules.
Associate Client Manager, Campaign & Creative Services at BerlinRosen
November 30, 2020 - September 25, 2025Assisted the production of direct mail, digital, TV, and radio for state and federal legislative candidates, district attorneys, and school board candidates nationwide. Served on several New Orleans and Baton Rouge races and a city-wide issue advocacy campaign for Vera Institute of Justice in New Orleans. Spearheaded digital campaigns for 2020 legislative races in Texas and Arizona. Aided in the creation of a city-wide branding and social media campaign for City Year LA.
Digital Communications Manager at Ella Baker Center for Human Rights
April 1, 2023 - PresentManage the organization’s email program end-to-end, including strategy, outreach, and the deliverables for advocacy, mobilization, and fundraising campaigns for the organization’s C3 and C4 wings. Supervise the Social Media Organizer, align social media strategy and content. Direct the ongoing maintenance and clean-up of all database systems by creating protocols for data entry, monitoring, and updating. Led an email migration from Salsa to ActionNetwork for C3 and C4 accounts.
Senior Account Manager at New Blue Interactive
March 1, 2023 - September 25, 2025Developed innovative campaigns for federal candidates and top Democratic organizations; calculated projections for multi-million-dollar fundraising programs, tracked metrics, reported analytics, and monitored email deliverability. Lead client meetings, guiding list growth avenues and digital fundraising opportunities. Managed and mentored five Digital Strategists, Coordinators, and Interns. Wrote copy for fundraising and engagement emails, ads, SMS, and Peer-to-Peer text messages. Produced HTML email samples in multiple CRMs.
Senior Digital Content Strategist at Backbone Digital Leaders
June 1, 2022 - September 25, 2025Led strategic digital campaigns for Backbone’s largest 2022 political clients. Analyzed goals and performance of marketing campaigns through detailed analytics reports, presenting findings and strategic recommendations monthly. Wrote and implemented Facebook, Instagram, and Google Search ads for major campaigns. Led rapid response and organic social media during high-profile races, increasing engagement and reach. Trained Digital Associates and Collegiate Fellows.
Finance Director at Sean Perryman for Lieutenant Governor of Virginia
June 1, 2021 - September 25, 2025Secured cycle contribution commitments by establishing a strong fundraising message and engaging donors — raising nearly half a million dollars by the end of the primary election. Formulated cycle fundraising goals and ensured they were met or exceeded each month. Devised fundraising strategies and created individual event contribution goals. Researched, planned, and facilitated fundraising events, leading to major campaign revenue. Organized and led up to 30 hours of call time weekly and managed interns’ schedules.
Associate Client Manager, Campaign & Creative Services at BerlinRosen
November 1, 2020 - September 25, 2025Assisted the production of direct mail, digital, TV, and radio for state and federal legislative candidates, District Attorneys, and school board candidates. Supported multiple races in New Orleans, Baton Rouge, and a city-wide issue advocacy campaign. Spearheaded digital campaigns for 2020 legislative races and contributed to branding and social media campaigns for City Year LA.
Digital Communications Manager at Ella Baker Center for Human Rights
April 1, 2023 - PresentLead the organization’s entire email program, including strategy, outreach, and deliverables for advocacy, mobilization, and fundraising campaigns across the C3 and C4 wings. Supervised the Social Media Organizer in crafting and integrating digital strategy. Directed ongoing maintenance and clean-up of database systems, creating protocols for data entry, monitoring, and updating. Led an email migration from Salsa to ActionNetwork and defined the strategy and methods for the new platform.
Senior Account Manager at New Blue Interactive
March 1, 2023 - September 25, 2025Developed campaigns for federal candidates and Democratic organizations nationwide. Projected multimillion-dollar fundraising programs, tracked metrics, reported analytics, and monitored email deliverability. Led client meetings on list growth and digital fundraising opportunities. Managed and mentored five Digital Strategists, Coordinators, and Interns. Wrote copy for fundraising and engagement emails, ads, SMS, and peer-to-peer texts. Created HTML email samples for multiple CRMs and leveraged social platforms to boost engagement and revenue.
Senior Digital Content Strategist, Political Division at Backbone Digital Leaders
June 1, 2022 - September 25, 2025Led strategic digital campaigns for major political clients. Analyzed goals and performance through analytics reports, presenting monthly recommendations. Wrote and implemented Facebook, Instagram, and Google ads; raised nearly half a million dollars in six months. Copied and produced digital ads for campaigns and led rapid response and organic social media during key events.
Finance Director at Sean Perryman for Lieutenant Governor of Virginia
June 1, 2021 - September 25, 2025Secured cycle contribution commitments by crafting fundraising messages and donor outreach, raising nearly half a million dollars by the primary. Established fundraising goals, devised strategies, and planned events. Organized and led up to 30 hours of call time each week; managed up to 10 interns' weekly schedules.
Associate Client Manager, Campaign & Creative Services at BerlinRosen
November 1, 2020 - September 25, 2025Supported the production of direct mail, digital, TV, and radio for state and federal candidates, District Attorneys, and school board candidates. Contributed to New Orleans and Baton Rouge races and a city-wide issue advocacy campaign for Vera Institute of Justice in New Orleans. Led digital campaigns for 2020 legislative races in Texas and Arizona. Aided in creating a city-wide branding and social media campaign for City Year LA.
Education
Bachelor of Arts at Colorado College
January 11, 2030 - September 25, 2025Bachelor of Arts at Colorado College
January 11, 2030 - September 25, 2025Bachelor of Arts at Colorado College, Colorado Springs, CO
January 11, 2030 - September 25, 2025Bachelor of Arts at Colorado College
January 11, 2030 - September 25, 2025Bachelor of Arts at Colorado College
January 11, 2030 - September 25, 2025Bachelor of Arts at Colorado College
January 11, 2030 - September 25, 2025Qualifications
The New Digital Best Practices Class
January 11, 2030 - September 25, 2025Salesforce Essentials for Administrator
January 11, 2030 - September 25, 2025Supermajority Majority Leaders Program
January 11, 2030 - September 25, 2025The New Digital Best Practices Class
January 11, 2030 - September 25, 2025Salesforce Essentials for Administrator
January 11, 2030 - September 25, 2025Supermajority Majority Leaders Program
January 11, 2030 - September 25, 2025New Digital Best Practices Class
January 11, 2030 - September 25, 2025Salesforce Essentials for Administrator
January 11, 2030 - September 25, 2025Supermajority Majority Leaders Program
January 11, 2030 - September 25, 2025The New Digital Best Practices Class
January 11, 2030 - September 25, 2025Salesforce Essentials for Administrator Class
January 11, 2030 - September 25, 2025Supermajority Majority Leaders Program Graduate
January 11, 2030 - September 25, 2025The New Digital Best Practices Class
January 11, 2030 - September 25, 2025Salesforce Essentials for Administrator
January 11, 2030 - September 25, 2025Supermajority Majority Leaders Program
January 11, 2030 - September 25, 2025New Digital Best Practices Class
January 11, 2030 - September 25, 2025Salesforce Essentials for Administrator
January 11, 2030 - September 25, 2025Supermajority Majority Leaders Program
January 11, 2030 - September 25, 2025Industry Experience
Non-Profit Organization, Media & Entertainment, Professional Services, Government, Education
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