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I'm Lily Lalita, a detail-oriented UI Designer with 5+ years of experience building intuitive digital systems and scalable design patterns for mobile, web, and SaaS platforms. I specialise in translating complex user needs into clean, interactive prototypes and maintaining UI consistency through robust design systems. I thrive in Agile environments, collaborating with engineers to bridge the gap between user-centred design and technical feasibility. I lead brand-led product design across startups, building scalable design systems that help teams ship faster while maintaining a consistent visual language.…I'm Lily Lalita, a detail-oriented UI Designer with 5+ years of experience building intuitive digital systems and scalable design patterns for mobile, web, and SaaS platforms. I specialise in translating complex user needs into clean, interactive prototypes and maintaining UI consistency through robust design systems. I thrive in Agile environments, collaborating with engineers to bridge the gap between user-centred design and technical feasibility. I lead brand-led product design across startups, building scalable design systems that help teams ship faster while maintaining a consistent visual language.

Lily Lalita

Product Designer, UI Designer, UX Designer, +4

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I'm Lily Lalita, a detail-oriented UI Designer with 5+ years of experience building intuitive digital systems and scalable design patterns for mobile, web, and SaaS platforms. I specialise in translating complex user needs into clean, interactive prototypes and maintaining UI consistency through robust design systems. I thrive in Agile environments, collaborating with engineers to bridge the gap between user-centred design and technical feasibility. I lead brand-led product design across startups, building scalable design systems that help teams ship faster while maintaining a consistent visual language.…I'm Lily Lalita, a detail-oriented UI Designer with 5+ years of experience building intuitive digital systems and scalable design patterns for mobile, web, and SaaS platforms. I specialise in translating complex user needs into clean, interactive prototypes and maintaining UI consistency through robust design systems. I thrive in Agile environments, collaborating with engineers to bridge the gap between user-centred design and technical feasibility. I lead brand-led product design across startups, building scalable design systems that help teams ship faster while maintaining a consistent visual language.

Available to hire

I’m Lily Lalita, a detail-oriented UI Designer with 5+ years of experience building intuitive digital systems and scalable design patterns for mobile, web, and SaaS platforms.

I specialise in translating complex user needs into clean, interactive prototypes and maintaining UI consistency through robust design systems. I thrive in Agile environments, collaborating with engineers to bridge the gap between user-centred design and technical feasibility. I lead brand-led product design across startups, building scalable design systems that help teams ship faster while maintaining a consistent visual language.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Brand & Product Designer at Motion Shield

August 1, 2025 - Present

Leading brand and product foundations for Motion Shield’s app and SaaS dashboard. Re-architected information architecture and product flows to improve clarity, user onboarding, and claim journeys. Designed and launched a full company website refresh, driving 20% increase in traffic within the first month of release. Built a comprehensive design system spanning mobile app, dashboard UI, and marketing assets. Created end-to-end flows, wireframes, prototypes, and validated UI across mobile, tablet, and desktop environments. Collaborated closely with engineering to support implementation and ensure design quality and technical feasibility.

Senior Digital Designer (Promoted) at Block Dojo

May 1, 2025 - May 1, 2025

Led brand and product design initiatives across Cohorts 4–10, including MVP user flows, UX prototypes, and UI libraries. Co-led Block Dojo’s 2024 global rebrand, delivering new website pages (portfolio, events, partnerships, team) that achieved a 21.3% reduction in bounce rate within two weeks and aligned site performance with B2B benchmarks. Directed brand consistency across cohorts, acting as internal brand guardian to ensure design quality and clarity. Created scalable brand imagery guidelines, motion assets, and PowerPoint systems used across investor materials. Designed micro-animations and the 2025 animated logo to elevate brand identity across digital channels.

Creative Web Designer at KOS Design

June 7, 2021 - January 1, 2022

Designed mobile-first websites for high-profile clients, including Greyhound Thailand, Richmont’s, and Studio Axis. Delivered end-to-end branding projects, including proposing design concepts, creating brand mockups, developing mood boards, and designing logos. Led a 3D and game design team to deliver NFT cards, game UI, and immersive digital experiences.

Creative Designer at KAIDEE.COM

June 1, 2020 - June 4, 2021

Led Kaidee’s blog design, collaborating with SEO specialists to increase social engagement by 10% through improved visual and user-centric design. Designed over 15 editorial pieces, in-article artworks, and interactive graphics to enhance storytelling. Contributed 40+ creative advertising concepts to boost brand awareness. Designed and directed business-focused editorial materials, aligning visuals with Kaidee’s corporate vision and goals.