Fatima Khalid

Developed and maintained a scalable web platform, integrated third-party services (i3 60, Zapier) to automate workflows and enhance functionality, refactored code into modular concerns and sub-functions to improve efficiency and readability, implemented comprehensive tests to boost stability, led Twilio integration for communications, implemented event tracking via Google Tag Manager, created dynamic content, optimized database queries with Thinking Sphinx, Redis, and fragment caching, managed background jobs, redesigned frontend with Bayt UI, built APIs to support mobile applications, improved SEO and site structure, authored sitemap for Google alignment, mentored a junior developer, and generated data-scraping scripts to ingest external data.

Full-stack development and maintenance of web platform; integrated third-party services including i360 and Zapier to automate workflows; implemented Twilio for communications and set up event tracking with Google Tag Manager to drive analytics. Refactored and optimized complex database queries, achieving a 40% speed improvement through indexing, Redis caching, and query optimization. Revamped front-end by integrating Bayt UI framework, merging modern designs with back-end systems, and creating a robust API layer to support mobile app functionality. Built and maintained sitemap and site maps to align with Google standards, improving navigation and search visibility. Mentored a junior developer and contributed to team growth. Developed automated scripts for web data scraping and integration into the platform using custom scrapers. Deployed on NetBeans and Apache Tomcat in a remote environment, collaborating with cross-functional teams to deliver business-driven solutions.

Contributed to the Yalla Motor Tech team, supporting a high-traffic GCC automotive site with 2.7 million sessions per month. Performed full-stack development including deployment, feature implementation, bug fixes, and performance improvements; led Twilio integration for communications, implemented event tracking via Google Tag Manager, and generated dynamic content; optimized database queries with Thinking Sphinx, Redis, fragment caching, and background jobs; redesigned UI using the Bayt UI framework, created and maintained mobile APIs, improved SEO and rankings, developed automated payments and dealer-specific APIs, authored sitemap and ensured Google alignment; mentored a junior developer; created data-scraping scripts to ingest external data.