Results-driven media professional with 10+ years of experience in top advertising agencies in Brazil, delivering integrated online and offline strategies for global brands such as Unilever, Netflix, Samsung, Natura, and 99. Strong expertise in full-funnel media planning, brand awareness, and data-driven decision-making. Recognized for building collaborative relationships with clients, leading cross-functional teams, and delivering innovative solutions that drive measurable results. Currently preparing to relocate to Australia, open to opportunities in media strategy, partnerships, and brand planning.…

Bianca Navega

PRO

Results-driven media professional with 10+ years of experience in top advertising agencies in Brazil, delivering integrated online and offline strategies for global brands such as Unilever, Netflix, Samsung, Natura, and 99. Strong expertise in full-funnel media planning, brand awareness, and data-driven decision-making. Recognized for building collaborative relationships with clients, leading cross-functional teams, and delivering innovative solutions that drive measurable results. Currently preparing to relocate to Australia, open to opportunities in media strategy, partnerships, and brand planning.…

Available to hire

Results-driven media professional with 10+ years of experience in top advertising agencies in Brazil, delivering integrated online and offline strategies for global brands such as Unilever, Netflix, Samsung, Natura, and 99. Strong expertise in full-funnel media planning, brand awareness, and data-driven decision-making. Recognized for building collaborative relationships with clients, leading cross-functional teams, and delivering innovative solutions that drive measurable results. Currently preparing to relocate to Australia, open to opportunities in media strategy, partnerships, and brand planning.

See more

Skills

Experience Level

Language

Portuguese
Fluent
English
Advanced

Work Experience

Media Manager at Initiative
January 1, 2024 - August 30, 2025
Led strategic and tactical planning for online and offline campaigns for Unilever (Home Care, Nutrition, and Ice Cream categories). Monitored competition, analyzed KPIs (A/B testing, conversions), and presented optimization recommendations to clients. Managed presentations, reports, campaign evaluations, and digital/offline execution. Analysis Brandlift/BrandPower
Media Supervisor at Initiative
June 1, 2021 - December 30, 2023
Media Supervisor at Talent
December 1, 2020 - May 31, 2021
Planned and executed online and offline media strategies for Ipiranga. Used TGI, Monitor, MW, and Comscore to track competition and analyze campaign KPIs.
Media Supervisor at Wunderman Thopmson WPP
October 1, 2019 - November 30, 2020
Developed integrated media strategies for Netflix. Managed special projects with media partners, market research, competition analysis, and campaign KPI monitoring.
Media Supervisor / Executive at Initiative Media (Media Brands)
June 1, 2021 - Present
Lead strategic multi-channel planning for online and offline campaigns across Unilever BR portfolios: Home Care, Nutrition, and Ice Cream. Develop and present media strategies, performance reports, and optimization recommendations. Coordinate campaign execution, A/B testing, and budget management to maximize ROI. Collaborate with creative and analytics teams to ensure brand consistency and campaign effectiveness.
Media Supervisor at Talent Marcel
June 1, 2021 - October 8, 2025
Managed strategic media planning for multi-brand campaigns; oversaw campaign reporting, performance analysis, and client presentations.
Media Supervisor at Wunderman Thompson
November 1, 2020 - October 8, 2025
Led media planning for Netflix, delivering high-impact OOH and digital projects. Coordinated cross-functional teams and developed brand-aligned campaign strategies.
Channel Planner at Africa Agency (Omnicom Group)
October 1, 2019 - October 8, 2025
Planned and executed media strategies for Kraft Heinz, BRF, and 99 Taxi. Negotiated with media vendors, managed budgets, and optimized campaigns across TV, OOH, and digital.
Media Coordinator / Assistant / Intern at Africa Agency (Omnicom Group)
July 1, 2016 - October 8, 2025
Supported operations for major accounts such as Mitsubishi Motors, Natura, and Budweiser. Progressed from intern to coordinator, gaining knowledge in offline media and campaign execution.
Channel Planner at Leo Burnett Worldwide
July 1, 2017 - October 8, 2025
Managed planning and negotiation for Samsung and Kellogg's campaigns, focusing on TV and digital channels.

Education

Bachelor In Adverting & Publicity at Anhembi Morumbi
January 1, 2013 - December 31, 2016
VET Adversiting & Marketing at FECAP
January 1, 2010 - December 31, 2012
Academic background in strategic communication, marketing, and business management. Covered key areas such as Advertising and PR, Marketing Techniques, Law and Ethics, Finance and Markets, Business Management, and Interactive Technologies, focusing on creative strategy, market analysis, and digital innovation.
Bachelor's in Advertising & Publicity at Anhembi Morumbi University
January 1, 2013 - January 1, 2016
Technical Course in Advertising & Publicity at Fundação Armando Alvares Penteado (FAAP)
January 1, 2010 - January 1, 2012

Qualifications

Amazon Ads Campaign Planning Certification
August 1, 2025 - August 31, 2027
Create and Convert Demand with Demand Gen
August 1, 2025 - August 30, 2026
Meta Certified Media Planning Professional
August 1, 2025 - August 31, 2026
Meta Certified Media Buying Professional
August 1, 2025 - August 31, 2026
Meta Certified Media Planning Professional
January 1, 2022 - October 8, 2025
Meta Certified Media Buying Professional
January 1, 2022 - October 8, 2025

Industry Experience

Media & Entertainment, Transportation & Logistics, Other, Professional Services, Consumer Goods, Software & Internet, Telecommunications

Skills

Experience Level