Bianca Navega
Results-driven media professional with 10+ years of experience in top advertising agencies in Brazil, delivering integrated online and offline strategies for global brands such as Unilever, Netflix, Samsung, Natura,…
About
Results-driven media professional with 10+ years of experience in top advertising agencies in Brazil, delivering integrated online and offline strategies for global brands such as Unilever, Netflix, Samsung, Natura, and 99. Strong expertise in full-funnel media planning, brand awareness, and data-driven decision-making. Recognized for building collaborative relationships with clients, leading cross-functional teams, and delivering innovative solutions that drive measurable results. Currently preparing to relocate to Australia, open to opportunities in media strategy, partnerships, and brand planning.
- 10 years' experience
- Joined September 2025
Industry experience
- Media & Entertainment
- Transportation & Logistics
- Other
- Professional Services
- Consumer Goods
- Software & Internet
- Telecommunications
Work experience· 10 roles
Led strategic and tactical planning for online and offline campaigns for Unilever (Home Care, Nutrition, and Ice Cream categories). Monitored competition, analyzed KPIs (A/B testing, conversions), and presented optimization recommendations to clients. Managed presentations, reports, campaign evaluations, and digital/offline execution. Analysis Brandlift/BrandPower
Managed strategic media planning for multi-brand campaigns; oversaw campaign reporting, performance analysis, and client presentations.
Lead strategic multi-channel planning for online and offline campaigns across Unilever BR portfolios: Home Care, Nutrition, and Ice Cream. Develop and present media strategies, performance reports, and optimization recommendations. Coordinate campaign execution, A/B testing, and budget management to maximize ROI. Collaborate with creative and analytics teams to ensure brand consistency and campaign effectiveness.
Education
Academic background in strategic communication, marketing, and business management. Covered key areas such as Advertising and PR, Marketing Techniques, Law and Ethics, Finance and Markets, Business Management, and Interactive Technologies, focusing on creative strategy, market analysis, and digital innovation.
Certifications and awards· 6
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