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Hi, I'm Sarah Indah Putri, a communications professional with over 5 years of experience in corporate communications and creative public relations. I bring strong expertise in broadcasting, public speaking, and brand management across diverse industries, including retail, business, lifestyle, fashion, entertainment, health, beauty, digital banking, and technology.\n\nI am skilled in strategic communication, building brand awareness, driving audience engagement, and strengthening corporate and brand reputation. I excel at crisis management, stakeholder relationships, and collaborating with corporate secretaries, investor relations, customer care, and marketing teams to deliver integrated PR programs and digital content across channels.…Hi, I'm Sarah Indah Putri, a communications professional with over 5 years of experience in corporate communications and creative public relations. I bring strong expertise in broadcasting, public speaking, and brand management across diverse industries, including retail, business, lifestyle, fashion, entertainment, health, beauty, digital banking, and technology.\n\nI am skilled in strategic communication, building brand awareness, driving audience engagement, and strengthening corporate and brand reputation. I excel at crisis management, stakeholder relationships, and collaborating with corporate secretaries, investor relations, customer care, and marketing teams to deliver integrated PR programs and digital content across channels.

Sarah Indah Putri

PR Freelancer, Content Creator, Content Producer, +7

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Hi, I'm Sarah Indah Putri, a communications professional with over 5 years of experience in corporate communications and creative public relations. I bring strong expertise in broadcasting, public speaking, and brand management across diverse industries, including retail, business, lifestyle, fashion, entertainment, health, beauty, digital banking, and technology.\n\nI am skilled in strategic communication, building brand awareness, driving audience engagement, and strengthening corporate and brand reputation. I excel at crisis management, stakeholder relationships, and collaborating with corporate secretaries, investor relations, customer care, and marketing teams to deliver integrated PR programs and digital content across channels.…Hi, I'm Sarah Indah Putri, a communications professional with over 5 years of experience in corporate communications and creative public relations. I bring strong expertise in broadcasting, public speaking, and brand management across diverse industries, including retail, business, lifestyle, fashion, entertainment, health, beauty, digital banking, and technology.\n\nI am skilled in strategic communication, building brand awareness, driving audience engagement, and strengthening corporate and brand reputation. I excel at crisis management, stakeholder relationships, and collaborating with corporate secretaries, investor relations, customer care, and marketing teams to deliver integrated PR programs and digital content across channels.

Available to hire

Hi, I’m Sarah Indah Putri, a communications professional with over 5 years of experience in corporate communications and creative public relations. I bring strong expertise in broadcasting, public speaking, and brand management across diverse industries, including retail, business, lifestyle, fashion, entertainment, health, beauty, digital banking, and technology.\n\nI am skilled in strategic communication, building brand awareness, driving audience engagement, and strengthening corporate and brand reputation. I excel at crisis management, stakeholder relationships, and collaborating with corporate secretaries, investor relations, customer care, and marketing teams to deliver integrated PR programs and digital content across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Corporate Communications Specialist at Kawan Lama Group | PT Aspirasi Hidup Indonesia Tbk (AZKO)

November 1, 2023 - Present

Manage day-to-day public relations activities for business units under PT Aspirasi Hidup Indonesia Tbk (AZKO), including AZKO, ATARU, and Pendopo; ensure effective communications and positive brand representation across in-house and agency collaborations. Contribute to rebranding efforts, aligning marketing, branding, operations, HR, investor relations, corporate secretary & investor relations, and customer care for cohesive external messaging. Plan and execute proactive communications for crisis management, build stakeholder relationships (media, government, customers), and support digital channels with content updates and media engagement to maximize PR value.

Media Public Relations Specialist at Magnifique Indonesia

September 1, 2023 - September 26, 2025

Developed practical media outreach plans, media mapping landscape, and proactive media strategies to build positive brand visibility and credibility. Demonstrated deep understanding of audience behavior and engagement strategies through KO L/ influencer and media channel analysis to optimize brand messaging. Managed incoming press inquiries and served as a key media liaison during events, pitching content and distributing press releases to targeted top-tier outlets. Built and maintained relationships with 200+ national and regional media outlets and 250+ editors and journalists to ensure broad and favorable coverage. Led integrated 360° communications strategies aligned with brand and business goals and contributed to project reporting with coverage analysis and recommendations.

Radio Announcer at TRAX FM Semarang (MRA Media Group)

December 1, 2023 - September 26, 2025

Radio announcer and on-air producer for Kompak Bareng, delivering daily on-air and social media content and tailoring messaging for diverse audiences. Conducted 25+ commercial talks with SMEs, hotels, brands, government, and public figures; hosted 40+ events as MC for startups, product launches, department stores, government programs, national seminars, music concerts, and movie events. Served as a professional MC and speaker freelance for various clients, earning formal certifications as Master of Ceremony and Moderator.

Corporate Communications Specialist at Kawan Lama Group | PT Aspirasi Hid Up Indonesia Tbk (AZKO)

November 1, 2023 - Present

Manage day-to-day public relations activities for AZKO and subsidiaries, ensuring effective communication and positive brand representation across channels; contribute to cross-functional rebranding, develop and execute PR strategies, plan proactive communications for crisis management, and foster stakeholder relationships with media, corporate, and investor relations.

Media Public Relations Specialist at Magnifique Indonesia

September 1, 2023 - September 26, 2025

Developed practical media outreach plans, media mapping, and proactive media strategies to build positive brand visibility and credibility; built relationships with 200+ national and regional outlets and 250+ editors/journalists; led integrated 360° communications strategies and executed 20+ media engagement events.

Radio Announcer at TRAX FM Semarang (MRA Media Group)

December 1, 2023 - September 26, 2025

Hosted the prime-time program Kompak Bareng; produced daily on-air content and social media; tailored messaging for diverse audiences to maximize engagement; conducted 25+ commercial talks with SMEs, hotels, brands, government, and public figures.

Corporate Communications Specialist at PT Aspirasi Hidup Indonesia Tbk (Kawan Lama Group)

November 1, 2023 - Present

Manage day-to-day PR activities for business units, contribute to rebranding across departments, develop and execute communications strategies for internal and external stakeholders, plan crisis communications, and foster strong relationships with media, government relations, investor relations, and customer care teams to enhance brand awareness and reputation.

Media Public Relations Specialist at Magnifique Indonesia

September 30, 2023 - September 26, 2025

Develop and implement measurable media outreach plans, map media landscape, and craft proactive media strategies to build brand visibility and credibility. Built relationships with 200+ national/regional outlets and 250+ editors, led 360° communications initiatives, and organized 20+ media engagement events to drive stakeholder engagement and message amplification.

Radio Announcer at TRAX FM Semarang (MRA Media Group)

December 1, 2023 - September 26, 2025

Hosted the prime-time program Kompak Bareng, produced daily on-air and social content, tailored messaging for diverse audiences, and conducted 25+ commercial talks with SMEs, hotels, brands, government, and public figures.

Freelance MC, Host & Speaker at Self-Employed / Freelance

December 1, 2023 - September 26, 2025

Professional MC, host and speaker for 40+ events including startups, product launches, department stores, government programs, national seminars, music concerts, and movie events. Recognized as Master of Ceremony and Moderator in official capacity, with multiple certifications.

Corporate Communications Specialist at Kawan Lama Group / PT Aspirasi Hid Up Indonesia Tbk (AZKO)

November 1, 2023 - Present

Manage day-to-day public relations for AZKO and brands under PT Aspirasi Hid Up Indonesia Tbk (AZKO), including AZKO, ATARU, and Pendopo. Contribute to the rebranding of the company, develop and execute internal/external communications strategies, plan crisis management, and foster relationships with media and stakeholders. Create press materials, coordinate media outreach, and expand brand exposure through media engagement; oversee content for digital channels; monitor coverage and provide insights to guide strategy.

Media Public Relations Specialist at Magnifique Indonesia

September 1, 2023 - September 26, 2025

Developed media outreach plans, media mapping, and proactive PR strategies to build positive brand visibility and credibility. Analyzed audience behavior and engagement via KOL/influencer channels to optimize messaging. Managed incoming press inquiries and served as a key media liaison at events, distributing press releases to target outlets. Built and maintained relationships with 200+ outlets and 250+ editors/journalists to ensure broad coverage. Led integrated 360° communications strategies, organized 20+ events, and led 10+ influencer partnerships. Contributed to project reporting and achieved PR value exceeding 16 billion.

Radio Announcer / Host at TRAX FM Semarang (MRA Media Group)

December 1, 2023 - September 26, 2025

Hosted the prime-time Kompak Bareng program; produced daily on-air and social content; tailored messaging for diverse audiences to maximize engagement. Conducted 25+ commercial talks with SMEs, hotels, brands, government, and public figures; served as professional MC/host for 40+ events; speaker at PR events; earned two Master of Ceremony certificates and two Moderator certificates.

Education

Bachelor of Communication at Diponegoro University

January 1, 2016 - January 1, 2020

Bachelor of Communications at Diponegoro University

January 1, 2016 - January 1, 2020

Bachelor of Communication, Major in Strategic Communication at Diponegoro University

January 1, 2016 - January 1, 2020

Bachelor of Communication (Strategic Communication) at Diponegoro University

January 1, 2016 - January 1, 2020