Hi, I'm Kate Smirnova, a creative Social Media Strategist & Content Creator with 3+ years of hands-on experience growing accounts, launching viral campaigns, and delivering measurable results for wellness, coaching, and medspa brands. My approach pairs storytelling with data-driven strategies, always keeping the audience at the center. I love staying on top of trends and weaving authentic narratives into brands' digital presence through scalable, AI-enabled workflows. I’m passionate about helping brands build authentic digital presence and leveraging AI-powered workflows to streamline content creation, lead generation, and onboarding while delivering measurable results.

Kate Smirnova

Hi, I'm Kate Smirnova, a creative Social Media Strategist & Content Creator with 3+ years of hands-on experience growing accounts, launching viral campaigns, and delivering measurable results for wellness, coaching, and medspa brands. My approach pairs storytelling with data-driven strategies, always keeping the audience at the center. I love staying on top of trends and weaving authentic narratives into brands' digital presence through scalable, AI-enabled workflows. I’m passionate about helping brands build authentic digital presence and leveraging AI-powered workflows to streamline content creation, lead generation, and onboarding while delivering measurable results.

Available to hire

Hi, I’m Kate Smirnova, a creative Social Media Strategist & Content Creator with 3+ years of hands-on experience growing accounts, launching viral campaigns, and delivering measurable results for wellness, coaching, and medspa brands. My approach pairs storytelling with data-driven strategies, always keeping the audience at the center. I love staying on top of trends and weaving authentic narratives into brands’ digital presence through scalable, AI-enabled workflows.

I’m passionate about helping brands build authentic digital presence and leveraging AI-powered workflows to streamline content creation, lead generation, and onboarding while delivering measurable results.

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Work Experience

Digital Marketing Strategist at Self-employed
April 1, 2022 - Present
Designed and launched 35+ full-cycle digital funnels and product campaigns for wellness, coaching, and medspa clients; developed AI-powered content workflows for lead generation and onboarding; produced 35+ short-form videos with 3M+ organic views; scaled Instagram from 0 to 170K+ via influencer collaborations; managed end-to-end campaigns including strategy, scripting, visuals, paid ads, emails, and automation.
Business Consultant at Center for Support of Entrepreneurship
April 1, 2022 - September 26, 2025
Consulted 5,000+ entrepreneurs across healthcare, education, childcare, and manufacturing; helped secure over $8M in funding via public grants and readiness programs; advised startups on market entry, business modeling, licensing, and digital transformation; designed marketing, sales, and automation programs; facilitated long-term B2B partnerships with government agencies and financial institutions.
Project Manager at Center of Family Development
January 1, 2018 - September 26, 2025
Oversaw budgeting and planning for social infrastructure projects in underserved regions; coordinated subcontractors, vendors, and cross-functional teams; partnered with international investors to secure project funding and ensure compliance; managed contracts, risk, and delivery standards.
Associate Director – Insurance Agency at Rosgosstrakh
January 1, 2014 - September 26, 2025
Promoted from Agent to Director within 3 years by transforming a low-performing region into the top 10; led full sales cycle for life and property insurance across B2C and B2B channels; built and managed high-performing teams; established multi-channel distribution (banks, clinics, real estate); recognized for top sales performance and regional growth.
Medical Device Sales Representative at TRIAMED
March 1, 2011 - September 26, 2025
Managed B2B sales of diagnostic and therapeutic medical devices to hospitals and clinics; handled procurement, contract negotiation, and logistics for long-term clients; educated clinical staff, coordinated product implementation, and ensured compliance; liaison between technical teams and end users.
Human Resources Director at FOXTELCOM
January 1, 2009 - September 26, 2025
Built HR department from the ground up: hiring, policies, onboarding, certification, and performance evaluation programs; designed retention strategies and led company-wide HR process development; promoted from Sales Associate to Director.

Education

Master’s Degree – Psychology at Moscow State Regional University
January 11, 2030 - September 26, 2025
Bachelor’s Degree – Biology at Moscow State Regional University
January 11, 2030 - September 26, 2025
Business Management Program – Financial Corporation at Financial Corporation
January 1, 2016 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Manufacturing, Professional Services, Media & Entertainment