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Hi, I'm Kate Smirnova, a creative Social Media Strategist & Content Creator with 3+ years of hands-on experience growing accounts, launching viral campaigns, and delivering measurable results for wellness, coaching, and medspa brands. My approach pairs storytelling with data-driven strategies, always keeping the audience at the center. I love staying on top of trends and weaving authentic narratives into brands' digital presence through scalable, AI-enabled workflows. I’m passionate about helping brands build authentic digital presence and leveraging AI-powered workflows to streamline content creation, lead generation, and onboarding while delivering measurable results.…Hi, I'm Kate Smirnova, a creative Social Media Strategist & Content Creator with 3+ years of hands-on experience growing accounts, launching viral campaigns, and delivering measurable results for wellness, coaching, and medspa brands. My approach pairs storytelling with data-driven strategies, always keeping the audience at the center. I love staying on top of trends and weaving authentic narratives into brands' digital presence through scalable, AI-enabled workflows. I’m passionate about helping brands build authentic digital presence and leveraging AI-powered workflows to streamline content creation, lead generation, and onboarding while delivering measurable results.

Kate Smirnova

Content Creator, Social Media Manager, Digital Marketer, +2

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Hi, I'm Kate Smirnova, a creative Social Media Strategist & Content Creator with 3+ years of hands-on experience growing accounts, launching viral campaigns, and delivering measurable results for wellness, coaching, and medspa brands. My approach pairs storytelling with data-driven strategies, always keeping the audience at the center. I love staying on top of trends and weaving authentic narratives into brands' digital presence through scalable, AI-enabled workflows. I’m passionate about helping brands build authentic digital presence and leveraging AI-powered workflows to streamline content creation, lead generation, and onboarding while delivering measurable results.…Hi, I'm Kate Smirnova, a creative Social Media Strategist & Content Creator with 3+ years of hands-on experience growing accounts, launching viral campaigns, and delivering measurable results for wellness, coaching, and medspa brands. My approach pairs storytelling with data-driven strategies, always keeping the audience at the center. I love staying on top of trends and weaving authentic narratives into brands' digital presence through scalable, AI-enabled workflows. I’m passionate about helping brands build authentic digital presence and leveraging AI-powered workflows to streamline content creation, lead generation, and onboarding while delivering measurable results.

Available to hire

Hi, I’m Kate Smirnova, a creative Social Media Strategist & Content Creator with 3+ years of hands-on experience growing accounts, launching viral campaigns, and delivering measurable results for wellness, coaching, and medspa brands. My approach pairs storytelling with data-driven strategies, always keeping the audience at the center. I love staying on top of trends and weaving authentic narratives into brands’ digital presence through scalable, AI-enabled workflows.

I’m passionate about helping brands build authentic digital presence and leveraging AI-powered workflows to streamline content creation, lead generation, and onboarding while delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Strategist at Self-employed

April 1, 2022 - Present

Designed and launched 35+ full-cycle digital funnels and product campaigns for wellness, coaching, and medspa clients; developed AI-powered content workflows for lead generation and onboarding; produced 35+ short-form videos with 3M+ organic views; scaled Instagram from 0 to 170K+ via influencer collaborations; managed end-to-end campaigns including strategy, scripting, visuals, paid ads, emails, and automation.

Business Consultant at Center for Support of Entrepreneurship

April 1, 2022 - September 26, 2025

Consulted 5,000+ entrepreneurs across healthcare, education, childcare, and manufacturing; helped secure over $8M in funding via public grants and readiness programs; advised startups on market entry, business modeling, licensing, and digital transformation; designed marketing, sales, and automation programs; facilitated long-term B2B partnerships with government agencies and financial institutions.

Project Manager at Center of Family Development

January 1, 2018 - September 26, 2025

Oversaw budgeting and planning for social infrastructure projects in underserved regions; coordinated subcontractors, vendors, and cross-functional teams; partnered with international investors to secure project funding and ensure compliance; managed contracts, risk, and delivery standards.

Associate Director – Insurance Agency at Rosgosstrakh

January 1, 2014 - September 26, 2025

Promoted from Agent to Director within 3 years by transforming a low-performing region into the top 10; led full sales cycle for life and property insurance across B2C and B2B channels; built and managed high-performing teams; established multi-channel distribution (banks, clinics, real estate); recognized for top sales performance and regional growth.

Medical Device Sales Representative at TRIAMED

March 1, 2011 - September 26, 2025

Managed B2B sales of diagnostic and therapeutic medical devices to hospitals and clinics; handled procurement, contract negotiation, and logistics for long-term clients; educated clinical staff, coordinated product implementation, and ensured compliance; liaison between technical teams and end users.

Human Resources Director at FOXTELCOM

January 1, 2009 - September 26, 2025

Built HR department from the ground up: hiring, policies, onboarding, certification, and performance evaluation programs; designed retention strategies and led company-wide HR process development; promoted from Sales Associate to Director.