Available to hire
I’m Mohsan Ebadian, a multi-channel Paid Media Specialist based in London with a track record across Google, Meta, and enterprise brands as well as SMBs. I combine strategic planning, stakeholder management and hands-on campaign execution across paid search, paid social and display to drive measurable results.
I have built in-house paid media capabilities, trained teams, and led global campaigns, consistently improving ROAS and reducing cost-per-lead. I enjoy collaborating with sales, automation and marketing operations to create seamless marketing processes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Beginner
Work Experience
Senior Paid Media Strategist (Contractor) at SmartRecruiters
July 1, 2024 - PresentLed global paid media activities, planned and executed campaigns end-to-end, restructured accounts and budgets, and increased PPC ROAS from 300% to 800% while pivoting paid social from a lead-generation channel to an awareness channel, preserving pipeline.
Digital Marketing Manager (Paid Media) at ADP
June 1, 2024 - September 26, 2025Managed paid media for EMEA, APAC and LATAM across paid search, paid social, content syndication, third-parties and ABM. Led strategy, planning and agency management; performed hands-on setup and optimization; reduced costs by 25% without sacrificing conversions.
Digital Marketing Manager (Paid Media) at Meta
May 1, 2023 - September 26, 2025Digital Marketing Manager for Virtual Reality for Work and Workplace products, coordinating strategy and planning, agency management, marketing flows configuration, and reporting across paid search, social, and display.
Performance Marketing Manager at Karshare
September 1, 2022 - September 26, 2025Led strategy, planning and execution across paid channels and SEO; set up tracking and reporting; contributed to content marketing, website and reputation management.
Senior Paid Media Consultant at Ledger Bennett
June 1, 2021 - September 26, 2025Managed paid media campaigns for large enterprise clients; devised strategy, planning and execution; implemented processes and automation for the media team.
Performance Marketing Manager at Datasine
June 1, 2020 - September 26, 2025Ran paid media campaigns and CRM campaigns; handled all stages of performance marketing including planning, execution, and reporting; contributed to SEO and content writing.
Campaign Manager (Team Lead) at GotU
October 1, 2019 - September 26, 2025Managed a team of 4 while executing across paid social, paid search and display; responsible for campaign planning, setup, performance reporting, budgeting, pacing and stakeholder management.
Digital Marketing Executive (Display) at GoDaddy
February 1, 2019 - September 26, 2025Set up campaigns, reported on performance, paced spend to budget, optimized campaigns, performed A/B tests.
Biddable Media Activation Display & PPC Executive at Essence (Client: Google Play & Google My Business)
September 1, 2018 - September 26, 2025Conducted search keyword analysis, account structuring, campaign setup and QA, budget pacing, optimization, reporting, and ad copy creation.
CRM/Email Marketing Executive (Internship) at Instant Impact
June 1, 2017 - September 26, 2025Created and optimized email campaigns, performed A/B testing, managed CRM data and analyzed campaign metrics.
Digital Marketing Account Executive (Internship) at Epicure Digital Marketing
April 1, 2017 - September 26, 2025Implemented digital marketing strategy for clients in restaurant, online business, hospitality and healthcare sectors; content writing, blog posts and email campaigns.
Paid Media Specialist (Freelance) at PaidMedia.Ninja
June 1, 2025 - PresentStrategy and planning across paid search, paid social and display; hands-on campaign setup, optimization and reporting; collaboration with website, automation and field marketing teams; automated reporting; ideating and executing tests to drive performance. Achievement: 40% reduction in CPL for a national nursery brand.
Digital Marketing Manager (Paid Media) at ADP
May 1, 2023 - June 1, 2024Managed paid media for EMEA, APAC and LATAM across paid search, paid social, content syndication, third-parties and ABM. Led strategy, planning and agency management, plus hands-on execution and optimization. Achieved a 25% cost reduction without impacting conversions.
Digital Marketing Manager (Paid Media) at Meta
July 1, 2022 - May 1, 2023Digital Marketing Manager for VR for Work; led strategy across all paid channels, managed agencies and marketing flows, and implemented reporting processes.
Performance Marketing Manager at Karshare
June 1, 2021 - September 1, 2022Led strategy, planning and execution across paid channels and organic search; set up tracking and reporting; contributed to content, website and reputation management as needed.
Senior Paid Media Consultant at Ledger Bennett
December 1, 2020 - June 1, 2021Ran paid media campaigns for enterprise clients, trained junior staff, and implemented process and automation for the media team; involved in strategy, planning and execution across channels.
Performance Marketing Manager at Datasine
October 1, 2019 - June 1, 2020Led paid media and CRM campaigns; full performance marketing lifecycle from planning to execution and reporting across channels; responsibilities included SEO and content writing.
Digital Marketing Executive (Display) at GoDaddy
September 1, 2018 - February 1, 2019Setup campaigns, reporting, pacing to budget, campaign optimization, A/B testing; technologies used included Google Ads, Google Display & Video 360, Campaign Manager and Analytics.
Biddable Media Activation Display & PPC Executive at Essence
August 1, 2017 - September 1, 2018Search keyword analysis, account structuring, trafficking, budget pacing, bid optimization for ROAS, QA and performance reporting; ad copy creation; data integrity.
Digital Marketing Intern at Instant Impact
April 1, 2017 - June 1, 2017Supported email marketing campaigns, conducted A/B tests, managed CRM data, analyzed campaign metrics and supported research efforts.
Digital Marketing Intern at Epicure Digital Marketing
January 1, 2017 - April 1, 2017Implemented digital marketing strategies across restaurants/hospitality; social media marketing, content creation, email marketing and performance analysis.
Education
MA Political Economy at King’s College, University of London
January 1, 2014 - January 1, 2015BA Politics (2:1) at Queen Mary, University of London
January 1, 2010 - January 1, 2013A-Levels at College of North West London
January 1, 2008 - January 1, 2010GCSEs at College of North West London
January 1, 2005 - January 1, 2007MA Political Economy (Merit) at King’s College, University of London
January 1, 2014 - January 1, 2015BA Politics (2:1) at Queen Mary, University of London
January 1, 2010 - January 1, 2013A-Levels at College of North West London
January 1, 2008 - January 1, 2010Qualifications
Google Ads Fundamentals
January 11, 2030 - September 26, 2025Google Ads Search
January 11, 2030 - September 26, 2025Google Ads Display
January 11, 2030 - September 26, 2025Google Ads Mobile
January 11, 2030 - September 26, 2025Google Analytics
January 11, 2030 - September 26, 2025GCSEs
January 1, 2005 - January 1, 2007Google Ads Fundamentals
January 11, 2030 - March 10, 2026Google Ads Search
January 11, 2030 - March 10, 2026Google Ads Display
January 11, 2030 - March 10, 2026Google Ads Mobile
January 11, 2030 - March 10, 2026Google Analytics
January 11, 2030 - March 10, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Other, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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