Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a business professional with several years of experience in consumer marketing, customer retention, brand communication and growth marketing. My roles at Christian Dior Couture, MyTheresa and Pierre Yovanovitch have given me a broad skill set and a passion for creative industries. I am an independent self-starter who thrives both independently and in teams, with strong analytical and strategic thinking. I am seeking opportunities that will challenge me intellectually and creatively and help me grow.…I am a business professional with several years of experience in consumer marketing, customer retention, brand communication and growth marketing. My roles at Christian Dior Couture, MyTheresa and Pierre Yovanovitch have given me a broad skill set and a passion for creative industries. I am an independent self-starter who thrives both independently and in teams, with strong analytical and strategic thinking. I am seeking opportunities that will challenge me intellectually and creatively and help me grow.

Tina Herde

Copywriter, Content Creator, Marketing Strategist, +4





I am a business professional with several years of experience in consumer marketing, customer retention, brand communication and growth marketing. My roles at Christian Dior Couture, MyTheresa and Pierre Yovanovitch have given me a broad skill set and a passion for creative industries. I am an independent self-starter who thrives both independently and in teams, with strong analytical and strategic thinking. I am seeking opportunities that will challenge me intellectually and creatively and help me grow.…I am a business professional with several years of experience in consumer marketing, customer retention, brand communication and growth marketing. My roles at Christian Dior Couture, MyTheresa and Pierre Yovanovitch have given me a broad skill set and a passion for creative industries. I am an independent self-starter who thrives both independently and in teams, with strong analytical and strategic thinking. I am seeking opportunities that will challenge me intellectually and creatively and help me grow.

Available to hire

I am a business professional with several years of experience in consumer marketing, customer retention, brand communication and growth marketing. My roles at Christian Dior Couture, MyTheresa and Pierre Yovanovitch have given me a broad skill set and a passion for creative industries.

I am an independent self-starter who thrives both independently and in teams, with strong analytical and strategic thinking. I am seeking opportunities that will challenge me intellectually and creatively and help me grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

French

Advanced

Work Experience

CRM Manager at Mytheresa

September 1, 2024 - Present

Targeting, retention, analytics, and reporting for luxury campaigns across multiple regions (WW, KW, LIFE); responsible for lifecycle campaigns to retain and attract customers, analyzing customer data to inform channel and brand strategies; defined KPIs and reported results to internal stakeholders; collaborated with retail, brand marketing and shop management; used Datamart and Bloomreach for segmentation.

CRM Manager at Mytheresa

September 1, 2024 - Present

Lead CRM initiatives for Mytheresa across global campaigns, including targeting, lifecycle communications, and promotional newsletters and push notifications. Develop and optimize lifecycle campaigns for all client segments (top clients to standard) to increase retention and drive engagement. Analyze customer data to inform channel and brand strategies, and report KPIs to stakeholders; coordinate with retail, brand marketing and shop management to ensure alignment.

Marketing & Communications (Internship) at Pierre Yovanovitch

December 31, 2023 - October 20, 2025

Product marketing, content creation and social media planning; assisted with derivative product design; analyzed marketing performance (Google Analytics); managed press relations, prepared press releases, organized gallery openings; supported coordination with designers; monthly reporting; contributed to strategy discussions.

Marketing & Communications at Pierre Yovanovitch

December 1, 2023 - September 26, 2025

Product marketing: create and update marketing materials; assist with graphic design and derivative product manufacture; conduct competitor analysis and support strategic repositioning. Content creation: manage editorial planning, publish content across Instagram, Pinterest, Facebook and LinkedIn; coordinate photo shoots and oversee post‑production. Press relations: monitor international press, draft press releases and organize announcements; support Claire Taburet x PY collaboration. Analytics: evaluate marketing performance and report results monthly.

Marketing & Communications (Internship) at Shyne Labs.

July 31, 2022 - October 20, 2025

Supported B2B strategy expansion into wholesale, set up a sales funnel with a CRM (Pipedrive) and targeted outreach; contributed to marketing campaigns and press materials; analyzed retention to measure performance and prepared cohort analyses for sales.

Marketing & Communications at Shyne Labs

July 1, 2022 - September 26, 2025

Support the introduction of a B2B strategy focused on wholesale; set up a sales funnel with a CRM (Pipedrive) and target small businesses. Define and execute marketing campaigns; prepare marketing material and press releases. Retention: analyze customer retention data and derive measures to improve performance; prepare for launch of a new retention software. Analytics: prepare cohort analyses to measure sales performance and define KPIs.

Merchandising Management (Internship) at Christian Dior Couture

December 31, 2021 - October 20, 2025

Monitored and reported sales performances; liaised with product specialists; conducted data analysis for store transfers; updated marketing calendar and budget; performed competitive analyses; supported strategy reviews for the Head Office in Paris.

Merchandising Management at Christian Dior Couture

December 1, 2021 - September 26, 2025

Analytics: monitor and report weekly sales performance; provide qualitative and quantitative feedback on new launches; liaise with product specialists in the network and analyze data from the industry and market within Central Europe. Retail Communication: coordinate product transfers throughout the EMEA region and Germany; manage stock control for boutiques depending on their store’s performance. Strategy: analyze sales data to increase productivity, update marketing calendar and budgets; conduct competition analysis as needed. Press Relations: review PR material and align with PR agencies; coordinate top customer events.

Copy Editing (Working Student) at Mytheresa

February 28, 2021 - October 20, 2025

Copywriting for new collections in Menswear and Womenswear product descriptions; process optimization for product data entry; assisted in strategy meetings.

Copy Editing at Mytheresa

February 1, 2021 - September 26, 2025

Copy Writing: present new collections in online store descriptions for Menswear and Womenswear; Process Optimization: receive products from the warehouse and implement product details in the database, categorize and prepare products by sets; analyze processes to improve performance. Strategy: participate in strategy meetings.

Freelance Photographer at bebebush.com

January 1, 2016 - Present

Digital and film photography for small brands and social media, including post editing and print production.

Freelance Photography at bebebush.com

January 1, 2016 - Present

Digital and film photography for small brands and social media including post editing and print.