Available to hire
Hi, my name is Hakkan Lye. I’m a designer with over 25 years of experience, specializing in educational material design, especially color-based learning resources and illustration design. My focus is on creating engaging, visually clear, and impactful materials that make learning easier and more enjoyable. In recent years, I’ve also integrated AI tools into my design process to enhance creativity and efficiency.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
English
Intermediate
Malay
Intermediate
Chinese
Advanced
Work Experience
Internship Designer (Creative Dept & Marketing Dept) at DDB Naga Advertising Agency Berhad (KL)
June 1, 1998 - September 26, 2025Created new visuals to enhance product imagery for client presentations and supported professionalism across operations in the Creative and Marketing departments.
Sales & Marketing at NEW DOT IMAGING SDN. BHD.
January 1, 2000 - September 26, 2025Developed new sales strategies and followed up with existing customers to secure repeat sales and ongoing servicing.
Assistant Photographer at Yoshi Nori Studio Ltd. (Graphic & TH.)
June 1, 2001 - September 26, 2025Assisted studio director for photography and commercials; supported Art Director and led crews during shoots.
Asst. Art Director & Photography at BLACK BEARS VISUAL Advertising & Consultancy
November 1, 2008 - September 26, 2025Assisted in concept development and design supervision; managed client communications and product photography; directed and led the creative/design team.
Asst. Art Director & Creative Visualizer at LEO Bernard Agency
January 1, 2015 - September 26, 2025Provided concepts and presentations to clients; directed the creative/design team and oversaw product photography; managed in-house branding tasks.
Business Development Executive / Art Director at EYE GRAPHIC SDN. BHD. (TEXCHEM GROUP)
May 1, 2016 - PresentLed branding and marketing initiatives; contributed to company branding projects, client presentations, and design/marketing oversight.
Marketing & Branding Manager at SIM Educare and Learning Sdn Bhd
April 1, 2023 - PresentOversee design, branding and marketing operations; lead a design team and provide guidance to ensure cohesive brand strategy.
Intership Designer (Creative Dept & Marketing Dept) at DDB Naga Advertising Agency Berhad (KL)
June 30, 1998 - September 26, 2025Created new visuals for product images; professionalism in all operations; supported creative and marketing efforts.
Sales Marketing (Marketing Dept) at NEW DOT IMAGING SDN. BHD.
January 31, 2000 - September 26, 2025Developed new sales; followed up existing customers for repeating sales and servicing.
Assistant of Photography at Yoshi Nori Studio Ltd. (Graphic & T .H.)
June 30, 2001 - September 26, 2025Assist studio director for all Shooting Scene; assist Art Director and lead crews of commercial shoots.
Asst. Art Director & Photography at BLACK BEARS VISUAL Advertising & Consultancy
November 30, 2008 - September 26, 2025Managed design concepts; consulted with clients; directed and led the creative/design team; handled product photography.
Asst. Art Director & Creative Visualizer (Creative Dept & Marketing Dept) at LEO Bernard Agency
January 31, 2015 - September 26, 2025Provided and monitored design concepts; presented client ideas; directed creative teams; led product photography; in-house branding.
Business Development Executive / Art Director (Marketing Dept) at EYE GRAPHIC SDN. BHD. (TEXCHEM GROUP)
May 1, 2016 - PresentBranding & marketing; company branding; packaging and catalog design; art direction.
Marketing & Branding Manager at SIM Educare and Learning Sdn Bhd
April 1, 2023 - PresentOversee design, branding and marketing; lead design team; drive marketing initiatives.
Graphic and Photography Designer at Yoshi Nori Studio Ltd
January 1, 2001 - September 26, 2025Assist the director in enhancing graphics and photography, as well as supporting commercial shoots.
Sales/Marketing at New Dot Imaging Sdn Bhd
January 1, 2000 - September 26, 2025Follow up with current clients while identifying and approaching potential customers.
Senior Graphic Designer & Jr AD at Leo Bernard Agency
January 1, 2008 - September 26, 2025Demonstrate professionalism across all creative operations; lead, guide, and oversee designers and design workflows while driving the development of innovative, impactful concepts.
Art Director at DDB Naga Advertising Agency Berhad
January 1, 2015 - September 26, 2025Handle all junior design tasks assigned by the Head of Department while developing fresh visuals and creative ideas.
Art Director at TexChem Group / Eye Graphic Sdn Bhd
January 1, 2023 - September 26, 2025Seeking to thrive in the art and design field at an innovative company, leveraging creativity, interpersonal strengths, organizational skills, and a strong work ethic.
Art Director at Ed Cloud Sdn Bhd
January 1, 2023 - PresentAccountable to the CEO, providing leadership in educational content design and illustrations, guiding designers, streamlining processes, and delivering fresh, high-quality creative solutions.
Graphic and Photography Designer at Yoshi Nori Studio Ltd
January 1, 2001 - September 26, 2025Assist the director in enhancing graphics and photography, as well as supporting commercial shoots.
Sales & Marketing at Black Bears Visual
January 1, 2000 - September 26, 2025Follow up with current clients while identifying and approaching potential customers.
Senior Graphic Designer & JR AD at Leo Bernard Agency
January 1, 2008 - September 26, 2025Demonstrate professionalism across all creative operations; lead, guide, and oversee designers and design workflows while driving the development of innovative, impactful ideas.
Art Director at DDB Naga Advertising Agency Berhad
January 1, 2015 - September 26, 2025Handle all junior design tasks assigned by the Head of Department while developing fresh visuals and creative ideas.
Intern Graphic Designer at DDB Naga Advertising Agency Berhad
January 1, 1998 - September 26, 2025Intern; supported graphic design tasks.
Art Director at Eye Graphic Sdn Bhd
January 1, 2023 - September 26, 2025Oversee creative direction and manage design workflows.
Art Director at TexChem Group
January 1, 2023 - September 26, 2025Provide strategic creative leadership with emphasis on packaging design for the food division and pre-press department.
Art Director at ED CLOUD SDN BHD
January 1, 2023 - PresentAccountable to the CEO, providing leadership in educational content design and illustrations, guiding designers, streamlining processes, and delivering fresh, high-quality creative solutions.
Education
Professional Diploma at ATEC & Malaysia Institute of Art (M.I.A.)
January 11, 2030 - November 1, 1996Professional Diploma at ATEC & Malaysia Institute of Art (M.I.A.)
January 11, 2030 - November 1, 1996Professional Diploma at ATEC & Malaysia Institute of Art (MIA)
January 11, 2030 - November 1, 1996Professional Diploma Certificate at ATEC & Malaysia Institute of Art (MIA)
January 11, 2030 - November 1, 1996Qualifications
Professional Diploma
January 11, 2030 - September 26, 2025Professional Diploma Certificate
January 11, 2030 - November 1, 1996Industry Experience
Media & Entertainment, Professional Services, Education, Other, Manufacturing, Retail, Software & Internet
Comprehensive Primary School Materials – Malaysian curriculum-based, illustrated in color, and available in three languages from Year 1 to Year 6.
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