Hi, I’m Brenda Frances Cavilla Mizar Hernández, a content creator and copywriter with over five years of experience in developing communications strategies that connect with audiences and drive organic engagement. I’m passionate about persuasive writing, storytelling, and designing content optimized for digital platforms, delivering measurable results and a lasting impact on brands’ online presence. I specialize in creating emotionally engaging content across social channels, refining design and video editing, and collaborating with creative and strategy teams to produce high-performing assets. I’m driven to help brands grow their online presence through clear messaging, compelling visuals, and data-informed optimization.

Brenda Frances Cavilla Mizar Hernández

Hi, I’m Brenda Frances Cavilla Mizar Hernández, a content creator and copywriter with over five years of experience in developing communications strategies that connect with audiences and drive organic engagement. I’m passionate about persuasive writing, storytelling, and designing content optimized for digital platforms, delivering measurable results and a lasting impact on brands’ online presence. I specialize in creating emotionally engaging content across social channels, refining design and video editing, and collaborating with creative and strategy teams to produce high-performing assets. I’m driven to help brands grow their online presence through clear messaging, compelling visuals, and data-informed optimization.

Available to hire

Hi, I’m Brenda Frances Cavilla Mizar Hernández, a content creator and copywriter with over five years of experience in developing communications strategies that connect with audiences and drive organic engagement. I’m passionate about persuasive writing, storytelling, and designing content optimized for digital platforms, delivering measurable results and a lasting impact on brands’ online presence.

I specialize in creating emotionally engaging content across social channels, refining design and video editing, and collaborating with creative and strategy teams to produce high-performing assets. I’m driven to help brands grow their online presence through clear messaging, compelling visuals, and data-informed optimization.

See more

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Content Creator at VaynerMedia
February 1, 2025 - Present
Developed emotional, impactful, and goal-oriented content for Visa, aligned with its global brand voice and positioning. Transformed branded assets into high-performing social content across formats (clips, GIFs, graphics, photography, stories, and copy). Collaborated with creative and strategy teams to concept, produce, and refine native content for Visa’s social channels (video, GIFs, short clips, copy, and more). Refined design, video editing, and copywriting skills using industry-standard tools and social platforms, ensuring brand consistency and content excellence.
Copywriter / Content Creator at Deals with Dignity
September 1, 2024 - Present
Created and managed bilingual digital content; expanded reach to Spanish-speaking audiences. Crafted and optimized persuasive copy for captions, graphics, and landing pages, ensuring clear communication in both English and Spanish. Designed visual resources aligned with the personal brand (infographics, carousels, and reels) and implemented an editorial calendar to maintain consistency across platforms.
Marketing Assistant at Lingo Interpreters
January 1, 2021 - Present
Designed and implemented targeted email marketing campaigns for key sectors such as medical services, legal, and corporate; achieving a 25% open rate and a 10% conversion rate. Created and optimized bilingual digital content for email campaigns, landing pages, and video scripts; ensured clear communication in English and Spanish.
Content Creator Admin Ops
August 1, 2023 - Present
Developed and managed digital content strategies for corporate communication and external client accounts, creating persuasive copy and multi-media content that resulted in a 40% increase in engagement and 35% growth in followers over six months. Crafted and optimized content for multiple channels, including viral social media captions, landing pages, and video scripts.
Content Creator at Visa - VaynerMedia
February 1, 2025 - Present
Developed emotional, impactful, and goal-oriented content for Visa, aligned with its global brand voice and positioning. Transformed branded assets into high-performing social content across formats: clips, GIFs, graphics, photography, stories, and copy. Collaborated with creative and strategy teams to concept, produce, and refine native content for Visa’s social channels: video, GIFs, short clips, copy. Refined design, video editing, and copywriting skills using industry-standard tools ensuring brand consistency and content excellence.
Content Creator at Lingo Interpreters & Translators
January 1, 2021 - Present
Marketing Assistant in Lingo Interpreters & Translators. Created and implemented digital content strategies for a remote interpretation and translation company, creating engaging copy and multimedia content that boosted engagement by 40% and increased follower community by 35%. Developed targeted email marketing campaigns for key sectors such as medical services, legal, and corporate, achieving a 25% open rate and a 10% conversion rate. Optimized SEO content for the corporate blog and website, focusing on industry terms in interpretation and translation, resulting in a 35% increase in organic traffic.
Content Creator at Deals with Dignity
September 1, 2014 - Present
Created and managed bilingual digital content influencer, expanding reach to Spanish-speaking audiences. Crafted and optimized persuasive copy for captions, graphics, and landing pages, ensuring clear communication in both English and Spanish. Designed visual resources aligned with personal brand, including infographics, carousels, and reels, and implemented an editorial calendar to maintain consistency across all platforms.
Content Creator / Admin Ops at Independent / Freelance
August 1, 2023 - Present
Developed and optimized content strategies for corporate communications and external clients, creating persuasive copy and multimedia content that resulted in a 40% increase in engagement and 35% growth in followers over six months. Crafted and optimized content for multiple channels, including viral social media captions, landing pages, and video scripts, achieving an average ROI of 25% in digital campaigns.

Education

Bachelor's Degree in Audiovisual Communication at Universidad de Medellín
January 1, 2017 - September 26, 2025
Emphasis in Digital Marketing at Universidad de Medellín
February 1, 2021 - September 26, 2025
Bachelor's Degree in Audio Visual Communication at Universidad de Medellín
January 1, 2017 - September 26, 2025
Emphasis in Digital Marketing at Universidad de Medellín
February 1, 2021 - September 26, 2025

Qualifications

Diploma in Research Certification
January 11, 2030 - September 26, 2025
HubSpot Email Marketing Certification
January 11, 2030 - September 26, 2025
Diploma in Research Certification
January 11, 2030 - September 26, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Healthcare, Education