Available to hire
Hi, I’m Madiha Saleem, a strategic digital marketing professional with over 13 years of experience delivering data-driven campaigns for real estate, construction, and retail clients in Pakistan. I specialize in building cross-functional teams, crafting multi-channel strategies, and extracting insights from analytics to boost engagement and ROI.
I love turning complex feedback into creative, measurable actions and partnering with designers, content creators, and ad ops to deliver high-performing campaigns. I’m excited to connect with teams who value storytelling, data, and steady growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Advanced
Work Experience
Senior Digital Marketing Strategist at Sitaro Developers Pvt Ltd
January 1, 2022 - PresentDeveloped and executed multi-channel social media strategies, increasing engagement by 120% within 12 months. Managed a $500K+ annual ad budget across Meta Ads with an average CPL reduction of 30%. Directed a team of content creators and ads specialists to deliver high-performing campaigns for luxury real estate and retail clients. Implemented advanced analytics tracking with Google Data Studio dashboards for real-time performance monitoring.
Digital Marketing Manager at Malqiyet
January 1, 2022 - October 3, 2025Led team of 7 designers, marketers and analysts; created 50+ Facebook posts and 20+ ads weekly; developed SMM strategy; achieved 43-50% average monthly increase in inventories selling via Facebook/Instagram advertising; developed 2-3 marketing strategies and campaigns each quarter.
Digital Marketing Manager at Al-Musawir
January 1, 2021 - October 3, 2025Coordinated marketing activities amongst 25 team members; Generated a 200% uplift in organic traffic to the website in 4 months; Implemented Affiliate Marketing campaigns resulting in over 30,000 new affiliates and $2.0M+ in additional revenue in 4 months; Launched email marketing campaign that contributed 10% of sales.
Digital Marketing Specialist at Zee Developers
January 1, 2021 - October 3, 2025Optimized 50K/day traffic using FB/Instagram Ads; Created engaging email campaigns and email outreach results in 70% response rate and keeping leads interested/becoming clients; Revamped marketing and helped grow overall revenues by 18%; Developed new marketing strategies quarterly to outperform competitors.
Sales & Marketing Officer at Zamee.com
January 1, 2019 - October 3, 2025Worked on sales leads and converting them into mature clients; Finding new prospects to generate revenue; Arranging client visits to site locations and meetings; Maintaining client’s database and briefing about new projects; Handling after-sales services and queries; Contacting affiliates to generate new sales.
Digital Marketing Officer at Site Ra Developers Pvt Ltd
January 1, 2018 - October 3, 2025Developing Marketing Strategy to boost Sales; Marketing Analytics; Customer complaint and feedback handling; Social Media Marketing; Corporate accounts management.
Marketing Officer at Chen One Stores Pvt Ltd
January 1, 2012 - October 3, 2025Product In-charge Home Textiles; Monitoring stock and sale through continuous monitoring; Made different analysis reports, launch updates, regular update, imported and local outsource update. Pricing of New Launch. Product review sessions etc.
Senior Digital Marketer at Sitara Developers Pvt Ltd
January 1, 2022 - PresentDeveloped and executed multi-channel social media strategies, increasing engagement by 120% within 12 months. Managed a $500K+ annual ad budget across Meta Ads with an average CPM reduction of 30%.
Digital Marketing Manager at MalqiYeti.com
January 1, 2022 - October 3, 2025Led digital marketing initiatives for a real estate marketing agency, building campaigns across multiple channels, optimizing performance, and driving lead generation for residential & commercial projects.
Digital Marketing Manager at Al-Musawir
December 31, 2021 - October 3, 2025Coordinated marketing activities for a construction and real estate marketing firm; developed campaigns, generated leads, and optimized cross-channel performance.
Digital Marketing Specialist at Zee Developers Pvt Ltd
December 31, 2021 - October 3, 2025Optimized 50K/day traffic using Facebook/Instagram ads; created engaging email campaigns and outreach, achieving a 70% response rate and converting leads into clients.
Sales & Marketing Officer at Zameen.com
December 31, 2019 - October 3, 2025Worked on sales leads and converting them into mature clients; arranged client visits to site locations; maintained client database and post-sale follow-up.
Digital Marketing Manager at Sitara Developers Pvt Ltd
December 31, 2018 - October 3, 2025Developed marketing strategies to boost real estate marketing efforts; managed campaigns and budgets to drive engagement and leads.
Digital Marketing Manager at Sitara Developers Pvt Ltd
January 1, 2022 - PresentDeveloped and executed multi-channel social media strategies, increasing engagement by 120% within 12 months. Managed a $500K+ annual ad budget across Meta Ads with a CPL reduction of 30%. Directed a team of content creators and ads specialists to deliver high-performing campaigns for luxury real estate and retail clients. Implemented advanced analytics tracking with Google Data Studio dashboards for real-time performance monitoring.
Digital Marketing Manager at Malqiyeit.com
December 31, 2022 - October 23, 2025Leading a team of 7 designers, marketers and analysts. Created 50+ Facebook posts and 20+ ads on a weekly basis. Created and implemented the SMM strategy. Achieved 43-50% average monthly growth in inventory selling via Facebook/Instagram advertising. Developed 2-3 marketing strategies per quarter to outpace competitors.
Digital Marketing Manager at Al-Musa Wir
December 31, 2021 - October 23, 2025Coordinated marketing activities among 25 team members. Generated a 200% uplift in organic traffic to the website in 4 months through extensive Social Media Marketing. Implemented an Affiliate Marketing campaign resulting in over 30,000 new affiliates and $2.0M in additional revenue in 4 months. Launched an email marketing campaign that contributed 10% of sales.
Digital Marketing Specialist at Zee Developers
December 31, 2021 - October 23, 2025Zee Developers is a well-known name in real estate. Optimized high-traffic campaigns with Facebook/Instagram Ads. Created engaging email campaigns and outreach, achieving strong response rates and sustained lead interest.
Sales & Marketing Officer at Zameen.com
December 31, 2019 - October 23, 2025Led sales leads, converting prospects into mature clients. Sourced new prospects to generate revenue. Arranged client site visits, meetings, and presentations. Maintained client databases and briefed on new projects. Handled after-sales services and queries. Contacted affiliates to generate new sales.
Digital Marketing Manager at Sitara Developers Pvt Ltd
December 31, 2018 - October 23, 2025Sitara Group comprises multiple businesses (Chemical, Textile, Health, Education). Developed marketing strategies to boost sales, conducted marketing analyses, and handled customer complaints.
Sales & Marketing Officer at Sitara Group
December 31, 2012 - October 23, 2025Premium fashion brand with stores in major Pakistani cities. Product In-Charge Home Textiles. Monitored stocks and sales via continuous monitoring. Generated various analysis reports, launch updates, and outsourced updates. Prepared reports for OSH and sales discounts; priced new launches and conducted product reviews.
Education
MBA - Marketing at University of Central Punjab
January 1, 2005 - January 1, 2009MBA - Marketing at University of Central Punjab
January 1, 2005 - January 1, 2009MBA - Marketing at University of Central Punjab
January 1, 2005 - December 31, 2009Qualifications
Social Media Ads Certification
January 11, 2030 - October 3, 2025SEO Certification
January 11, 2030 - October 3, 2025Google Ads Certification
January 11, 2030 - October 3, 2025YouTube & Video Marketing Certification
January 11, 2030 - October 3, 2025LinkedIn Marketing Solutions Certification
January 11, 2030 - October 3, 2025Social Media Ads Certification
January 11, 2030 - October 3, 2025SEO Certification
January 11, 2030 - October 3, 2025Google Ads Certification
January 11, 2030 - October 3, 2025YouTube & Video Marketing AI for Professionals
January 11, 2030 - October 3, 2025LinkedIn Marketing Solutions
January 11, 2030 - October 3, 2025Social Media Ads Certification
January 11, 2030 - October 23, 2025SEO Certification
January 11, 2030 - October 23, 2025Google Ads Certification
January 11, 2030 - October 23, 2025YouTube & Video Marketing AI for Professionals
January 11, 2030 - October 23, 2025LinkedIn Marketing Solutions
January 11, 2030 - October 23, 2025Industry Experience
Real Estate & Construction, Retail, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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