Sufia Buttar

Designed pickleball paddles, balls, and product packaging using Adobe Illustrator and Photoshop, ensuring a cohesive brand aesthetic. Directed and coordinated product photography and videography sessions, styling apparel and accessories for models to ensure high-quality visuals for marketing and e-commerce. Developed the brand page for product sale on Amazon using Canva, and the MVP brand website for the first iteration using Figma. Redesigning the brand website, enhancing user experience and visual appeal for the second iteration.

Designed pickleball paddles, balls, and product packaging using Adobe Illustrator and Photoshop; developed the brand page for product sales on Amazon using Canva; created MVP brand website in Figma; redesigned the brand website to enhance UX and visuals.

Collaborated with four interdisciplinary teams (United Nations, Kroger, CVS, and Microsoft) to drive the design and execution of technological initiatives, optimizing client workflows and accelerating the development of pioneering digital services. Employed agile methodologies to convert complex challenges into result-oriented solutions. Conducted user research and testing protocols to extract data-driven insights, informing decision-making and enhancing user experiences.