I am a Digital Marketing Specialist with over 5 years of experience driving brand growth and customer acquisition across multi-channel campaigns. I focus on data-driven strategies to maximize visibility and engagement, with hands-on experience in SEO, paid advertising, and email marketing. In my roles, I have led teams, managed six-figure budgets, and collaborated across sales and production to deliver campaigns that resonate with customers. I enjoy turning insights into actionable plans, optimizing performance and ROI, and crafting messaging that supports business goals in diverse markets. I am excited to bring strategic thinking and hands-on execution to a dynamic marketing team.

Melanya Kirakosyan

I am a Digital Marketing Specialist with over 5 years of experience driving brand growth and customer acquisition across multi-channel campaigns. I focus on data-driven strategies to maximize visibility and engagement, with hands-on experience in SEO, paid advertising, and email marketing. In my roles, I have led teams, managed six-figure budgets, and collaborated across sales and production to deliver campaigns that resonate with customers. I enjoy turning insights into actionable plans, optimizing performance and ROI, and crafting messaging that supports business goals in diverse markets. I am excited to bring strategic thinking and hands-on execution to a dynamic marketing team.

Available to hire

I am a Digital Marketing Specialist with over 5 years of experience driving brand growth and customer acquisition across multi-channel campaigns. I focus on data-driven strategies to maximize visibility and engagement, with hands-on experience in SEO, paid advertising, and email marketing. In my roles, I have led teams, managed six-figure budgets, and collaborated across sales and production to deliver campaigns that resonate with customers.

I enjoy turning insights into actionable plans, optimizing performance and ROI, and crafting messaging that supports business goals in diverse markets. I am excited to bring strategic thinking and hands-on execution to a dynamic marketing team.

See more

Language

Armenian
Fluent
English
Fluent
Russian
Advanced
German
Intermediate
Arabic
Beginner

Work Experience

Communication and Marketing Specialist at Iteq Armenia LLC
February 3, 2020 - September 1, 2021
Marketing Manager at Axiom Print Inc
January 1, 2025 - September 30, 2025
Led integrated SEO, PPC, and social media strategies to increase website traffic by 40% year over year. Managed a marketing budget exceeding $250K annually, optimizing spend to boost ROI by 20%. Built and mentored a six-person marketing team, established KPIs, and conducted quarterly performance evaluations. Orchestrated 20+ multi-channel campaigns that delivered a 30% uplift in online sales. Performed market research to identify customer trends and inform strategic decisions. Implemented segmented email marketing campaigns with an average open rate of 38%.
International Communication and Marketing Leading Specialist at ITEQ LLC
September 1, 2021 - September 30, 2025
Developed and executed international communication strategies aligned with corporate objectives. Managed multilingual marketing materials including brochures, websites, and videos. Analyzed performance metrics to refine campaigns and increase engagement by 20%. Coordinated email marketing campaigns that generated a 15% increase in qualified leads.
Marketing Team Lead at Axiom Print Inc
January 1, 2025 - January 1, 2025
Led and mentored a team of six marketing professionals to plan and deliver campaigns across digital, social media and offline channels. Managed a marketing budget exceeding $250K annually, optimizing spend to boost ROI by 20%. Collaborated with sales and production to align materials with customer needs and capabilities. Analyzed campaign results, feedback, and market trends to identify growth opportunities. Increased website traffic by 40% year-over-year through integrated SEO, PPC, and social media strategies. Developed and launched over 20 multi-channel campaigns, achieving a 20% uplift in online sales. Coordinated trade shows and client presentations to showcase new printing technologies and materials.
Marketing Associate at Axiom Print Inc
January 1, 2023 - January 1, 2023
Supported development and execution of digital marketing campaigns across social media, email and Google Ads, increasing engagement by 25%. Assisted in creating marketing materials including social posts, newsletters and website content, ensuring consistent brand messaging. Conducted market research and competitor analysis to identify new promotional opportunities. Monitored campaign performance and prepared weekly reports using Google Analytics and Excel. Implemented segmented email marketing campaigns achieving an average open rate of 38%. Collaborated with the sales team to align activities with business goals.
International Communication and Marketing Leading Specialist at ITEQ LLC
September 1, 2021 - September 1, 2021
Developed and executed international communication strategies aligned with corporate objectives. Managed production of multilingual marketing materials including brochures, websites, and videos. Analyzed performance metrics to refine campaigns and increase engagement by 20%. Coordinated successful email marketing campaigns that generated a 15% increase in qualified leads.

Education

Bachelor's Degree at Yerevan State University
September 1, 2015 - May 7, 2019
Master's of Art at IU International University of Applied Sciences
March 8, 2023 - June 2, 2025
M.A. in Marketing Management at IU International University of Applied Sciences
January 11, 2030 - September 30, 2025
B.A. in European Languages and Communication at Yerevan State University
January 11, 2030 - September 30, 2025
M.A. in Marketing Management at IU International University of Applied Sciences
January 11, 2030 - November 6, 2025
B.A. in European Languages and Communication at Yerevan State University
January 11, 2030 - November 6, 2025
M.A. in Marketing Management at IU International University of Applied Sciences, Germany
January 11, 2030 - November 6, 2025
B.A. in European Languages and Communication at Yerevan State University
January 11, 2030 - November 6, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Manufacturing, Software & Internet