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I am a Digital Marketing Specialist with over 5 years of experience driving brand growth and customer acquisition across multi-channel campaigns. I focus on data-driven strategies to maximize visibility and engagement, with hands-on experience in SEO, paid advertising, and email marketing. In my roles, I have led teams, managed six-figure budgets, and collaborated across sales and production to deliver campaigns that resonate with customers. I enjoy turning insights into actionable plans, optimizing performance and ROI, and crafting messaging that supports business goals in diverse markets. I am excited to bring strategic thinking and hands-on execution to a dynamic marketing team.…I am a Digital Marketing Specialist with over 5 years of experience driving brand growth and customer acquisition across multi-channel campaigns. I focus on data-driven strategies to maximize visibility and engagement, with hands-on experience in SEO, paid advertising, and email marketing. In my roles, I have led teams, managed six-figure budgets, and collaborated across sales and production to deliver campaigns that resonate with customers. I enjoy turning insights into actionable plans, optimizing performance and ROI, and crafting messaging that supports business goals in diverse markets. I am excited to bring strategic thinking and hands-on execution to a dynamic marketing team.

Melanya Kirakosyan

Digital Marketer, Marketing Strategist, Marketing Consultant, +5

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I am a Digital Marketing Specialist with over 5 years of experience driving brand growth and customer acquisition across multi-channel campaigns. I focus on data-driven strategies to maximize visibility and engagement, with hands-on experience in SEO, paid advertising, and email marketing. In my roles, I have led teams, managed six-figure budgets, and collaborated across sales and production to deliver campaigns that resonate with customers. I enjoy turning insights into actionable plans, optimizing performance and ROI, and crafting messaging that supports business goals in diverse markets. I am excited to bring strategic thinking and hands-on execution to a dynamic marketing team.…I am a Digital Marketing Specialist with over 5 years of experience driving brand growth and customer acquisition across multi-channel campaigns. I focus on data-driven strategies to maximize visibility and engagement, with hands-on experience in SEO, paid advertising, and email marketing. In my roles, I have led teams, managed six-figure budgets, and collaborated across sales and production to deliver campaigns that resonate with customers. I enjoy turning insights into actionable plans, optimizing performance and ROI, and crafting messaging that supports business goals in diverse markets. I am excited to bring strategic thinking and hands-on execution to a dynamic marketing team.

Available to hire

I am a Digital Marketing Specialist with over 5 years of experience driving brand growth and customer acquisition across multi-channel campaigns. I focus on data-driven strategies to maximize visibility and engagement, with hands-on experience in SEO, paid advertising, and email marketing. In my roles, I have led teams, managed six-figure budgets, and collaborated across sales and production to deliver campaigns that resonate with customers.

I enjoy turning insights into actionable plans, optimizing performance and ROI, and crafting messaging that supports business goals in diverse markets. I am excited to bring strategic thinking and hands-on execution to a dynamic marketing team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Armenian

Fluent

English

Fluent

Russian

Advanced

German

Intermediate

Arabic

Beginner

Work Experience

Communication and Marketing Specialist at Iteq Armenia LLC

February 3, 2020 - September 1, 2021

Marketing Manager at Axiom Print Inc

January 1, 2025 - September 30, 2025

Led integrated SEO, PPC, and social media strategies to increase website traffic by 40% year over year. Managed a marketing budget exceeding $250K annually, optimizing spend to boost ROI by 20%. Built and mentored a six-person marketing team, established KPIs, and conducted quarterly performance evaluations. Orchestrated 20+ multi-channel campaigns that delivered a 30% uplift in online sales. Performed market research to identify customer trends and inform strategic decisions. Implemented segmented email marketing campaigns with an average open rate of 38%.

International Communication and Marketing Leading Specialist at ITEQ LLC

September 1, 2021 - September 30, 2025

Developed and executed international communication strategies aligned with corporate objectives. Managed multilingual marketing materials including brochures, websites, and videos. Analyzed performance metrics to refine campaigns and increase engagement by 20%. Coordinated email marketing campaigns that generated a 15% increase in qualified leads.

Marketing Team Lead at Axiom Print Inc

January 1, 2025 - January 1, 2025

Led and mentored a team of six marketing professionals to plan and deliver campaigns across digital, social media and offline channels. Managed a marketing budget exceeding $250K annually, optimizing spend to boost ROI by 20%. Collaborated with sales and production to align materials with customer needs and capabilities. Analyzed campaign results, feedback, and market trends to identify growth opportunities. Increased website traffic by 40% year-over-year through integrated SEO, PPC, and social media strategies. Developed and launched over 20 multi-channel campaigns, achieving a 20% uplift in online sales. Coordinated trade shows and client presentations to showcase new printing technologies and materials.

Marketing Associate at Axiom Print Inc

January 1, 2023 - January 1, 2023

Supported development and execution of digital marketing campaigns across social media, email and Google Ads, increasing engagement by 25%. Assisted in creating marketing materials including social posts, newsletters and website content, ensuring consistent brand messaging. Conducted market research and competitor analysis to identify new promotional opportunities. Monitored campaign performance and prepared weekly reports using Google Analytics and Excel. Implemented segmented email marketing campaigns achieving an average open rate of 38%. Collaborated with the sales team to align activities with business goals.

International Communication and Marketing Leading Specialist at ITEQ LLC

September 1, 2021 - September 1, 2021

Developed and executed international communication strategies aligned with corporate objectives. Managed production of multilingual marketing materials including brochures, websites, and videos. Analyzed performance metrics to refine campaigns and increase engagement by 20%. Coordinated successful email marketing campaigns that generated a 15% increase in qualified leads.