Melanya Kirakosyan

Led and mentored a team of six marketing professionals to plan and deliver campaigns across digital, social media and offline channels. Managed a marketing budget exceeding $250K annually, optimizing spend to boost ROI by 20%. Collaborated with sales and production to align materials with customer needs and capabilities. Analyzed campaign results, feedback, and market trends to identify growth opportunities. Increased website traffic by 40% year-over-year through integrated SEO, PPC, and social media strategies. Developed and launched over 20 multi-channel campaigns, achieving a 20% uplift in online sales. Coordinated trade shows and client presentations to showcase new printing technologies and materials.

Led integrated SEO, PPC, and social media strategies to increase website traffic by 40% year over year. Managed a marketing budget exceeding $250K annually, optimizing spend to boost ROI by 20%. Built and mentored a six-person marketing team, established KPIs, and conducted quarterly performance evaluations. Orchestrated 20+ multi-channel campaigns that delivered a 30% uplift in online sales. Performed market research to identify customer trends and inform strategic decisions. Implemented segmented email marketing campaigns with an average open rate of 38%.

Supported development and execution of digital marketing campaigns across social media, email and Google Ads, increasing engagement by 25%. Assisted in creating marketing materials including social posts, newsletters and website content, ensuring consistent brand messaging. Conducted market research and competitor analysis to identify new promotional opportunities. Monitored campaign performance and prepared weekly reports using Google Analytics and Excel. Implemented segmented email marketing campaigns achieving an average open rate of 38%. Collaborated with the sales team to align activities with business goals.