Available to hire
Hi, I’m Oke O. Charles, a results-driven digital marketing and PR leader with a decade of experience scaling brands across technology, finance, healthcare, and consumer markets. I thrive in remote-first environments and enjoy building global teams, shaping data-driven growth plans, and driving market entry and acquisition across diverse regions.
I excel at optimizing multi-million-dollar budgets, leveraging AI and emerging tech to boost digital performance, and elevating brand visibility through PR and thought leadership. My work spans Africa, North America, Europe, and the Middle East, where I partner with cross-border teams and stakeholders to accelerate growth and meaningful impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing & Communications Lead at mDoc Healthcare
January 1, 2025 - September 27, 2025Grew user acquisition through multi-channel campaigns (WhatsApp, SMS, social media), increasing adoption at grassroots level. Built referral programs with hospitals and pharmacies, boosting retention and community adoption. Partnered with NGOs and agencies to expand visibility across health-tech space.
Marketing & Communications Lead at mDoc Healthcare
January 1, 2025 - September 27, 2025Grew user acquisition through multi-channel campaigns (WhatsApp, SMS, social media), increasing adoption at grassroots level. Built referral programs with hospitals and pharmacies, boosting retention and community adoption. Partnered with NGOs and agencies to expand visibility across health-tech space.
Marketing & Communications Lead at mDoc Healthcare
January 1, 2025 - September 27, 2025Grew user acquisition through multi-channel campaigns (WhatsApp, SMS, social media), increasing grassroots adoption. Built referral programs with hospitals and pharmacies, boosting retention and community adoption. Partnered with NGOs and agencies to expand visibility across health-tech space.
Global Lead, Digital Marketing at Datamellon
January 1, 2024 - PresentDesigned and executed multi-regional go-to-market strategies, accelerating entry into 3 new markets in 12 months, increasing pipeline opportunities by 300%. Directed global paid campaigns across Meta, Google, LinkedIn, delivering a 25% lift in qualified leads while reducing CPL by 20% YoY. Expanded partner ecosystem by 300%, unlocking $120,000+ in co-marketing pipeline value. Drove 15% higher ROI on digital campaigns by leveraging advanced analytics and automation. Elevated global brand visibility via PR, securing 5+ earned media features and 2 industry awards. Led marketing strategy for AWS Summit Johannesburg, GITEX, and other global events with 1,000+ C-suite engagements.
Global Lead, Digital Marketing at Datamellon
January 1, 2024 - PresentDesigned and executed multi-regional go-to-market strategies, accelerating entry into 3 new markets in 12 months and increasing pipeline opportunities by 300%. Directed global paid campaigns across Meta, Google, LinkedIn, delivering a 25% lift in qualified leads while reducing CPL by 20% YoY. Expanded partner ecosystem by 300%, unlocking $120,000+ in co-marketing pipeline value. Drove 15% higher ROI on digital campaigns by leveraging advanced analytics and automation. Elevated global brand visibility via PR, securing 5+ earned media features and 2 industry awards. Led marketing strategy for AWS Summit Johannesburg, GITEX, and other global events with 1,000+ C-suite engagements.
Global Lead, Digital Marketing at Datamellon
January 1, 2024 - PresentDesigned and executed multi-regional go-to-market strategies, accelerating entry into 3 new markets within 12 months. Led global paid campaigns across Meta, Google, and LinkedIn, delivering a 25% lift in qualified leads while reducing CPL YoY by 20%. Expanded partner ecosystem by 300%, unlocking over $120,000 in co-marketing pipeline value. Drove higher ROI through advanced analytics and automation. Increased global brand visibility via PR with 5+ earned media features and 2 industry awards. Guided strategy for AWS Summit Johannesburg, GITEX, and other global events with 1,000+ C-suite engagements.
Social Media Specialist Lead at Xiaomi – West, East & South Africa
January 1, 2023 - September 27, 2025Grew Twitter following by 100% YoY and Instagram by 20% through performance-driven content. Boosted regional market share by 15% via influencer partnerships and localized strategies. Partnered with eCommerce teams to align paid ads with shopping cart conversions.
Social Media Specialist Lead at Xiaomi – West, East & South Africa
January 1, 2023 - September 27, 2025Grew Twitter following by 100% YoY and Instagram by 20% through performance-driven content. Boosted regional market share by 15% via influencer partnerships and localized strategies. Partnered with eCommerce teams to align paid ads with shopping cart conversions.
Social Media Specialist Lead at Xiaomi – West, East & South Africa
January 1, 2023 - September 27, 2025Grew Twitter following by 100% YoY and Instagram by 20% through performance-driven content. Boosted regional market share by 15% via influencer partnerships and localized strategies. Partnered with eCommerce teams to align paid ads with shopping cart conversions.
Chief Marketing Officer (CMO) at Conlotech Consult
January 1, 2022 - September 27, 2025Built high-performing paid channels, driving measurable ROI for multi-industry clients. Improved conversion rates by 12% through funnel optimization and experimentation.
Marketing & Social Media Lead at Earth Blend (Juice Lab)
January 1, 2022 - September 27, 2025Increased organic traffic and rankings via SEO & paid search campaigns. Improved conversion funnels with data-led growth experiments.
Chief Marketing Officer (CMO) at Conlotech Consult (Remote)
January 1, 2022 - September 27, 2025Built high-performing paid channels, driving measurable ROI for multi-industry clients. Improved conversion rates by 12% through funnel optimization and experimentation.
Marketing & Social Media Lead at Earth Blend (Juice Lab)
January 1, 2022 - September 27, 2025Increased organic traffic and rankings via SEO & paid search campaigns. Improved conversion funnels with data-led growth experiments.
Chief Marketing Officer (CMO) at Conlotech Consult (Remote)
January 1, 2022 - September 27, 2025Built high-performing paid channels, driving measurable ROI for multi-industry clients. Improved conversion rates by 12% through funnel optimization and experimentation.
Marketing & Social Media Lead at Earth Blend (Juice Lab)
January 1, 2022 - September 27, 2025Increased organic traffic and rankings via SEO & paid search campaigns. Improved conversion funnels with data-led growth experiments.
Digital Marketing Lead at Lonadek Global Services
January 1, 2021 - September 27, 2025Launched paid media strategies and experiments that improved content reach by 40%. Aligned technical and executive teams to scale campaign acquisition growth.
Digital Marketing Lead at Lonadek Global Services
January 1, 2021 - September 27, 2025Launched paid media strategies and experiments that improved content reach by 40%. Aligned technical and executive teams to scale campaign acquisition growth.
Digital Marketing Lead at Lonadek Global Services
January 1, 2021 - September 27, 2025Launched paid media strategies and experiments that improved content reach by 40%. Aligned technical and executive teams to scale campaign acquisition growth.
Education
B.Sc. Building Construction at University of Lagos
January 11, 2030 - September 27, 2025Google Ads Search Certification at Google
January 11, 2030 - September 27, 2025B.Sc. Building Construction at University of Lagos
January 11, 2030 - September 27, 2025Google Ads Certification at Google
January 11, 2030 - September 27, 2025B.Sc. Building Construction at University of Lagos
January 11, 2030 - September 27, 2025Qualifications
Brand Management – London Business School (Coursera)
January 11, 2030 - September 27, 2025Scrum Master Certification – LearnQuest (Coursera)
January 11, 2030 - September 27, 2025UX Design – Google (Coursera)
January 11, 2030 - September 27, 2025Innovation Through Design – University of Sydney (Coursera)
January 11, 2030 - September 27, 2025Digital Marketing – IAB Europe & Open University
January 11, 2030 - September 27, 2025Web Design & Development – Code Lagos
January 11, 2030 - September 27, 2025Google Ads Search Certification
January 11, 2030 - September 27, 2025Google Ads Search Certification
January 11, 2030 - September 27, 2025Brand Management – London Business School (Coursera)
January 11, 2030 - September 27, 2025Scrum Master Certification – LearnQuest (Coursera)
January 11, 2030 - September 27, 2025UX Design – Google (Coursera)
January 11, 2030 - September 27, 2025Innovation Through Design – University of Sydney (Coursera)
January 11, 2030 - September 27, 2025Digital Marketing – IAB Europe & Open University
January 11, 2030 - September 27, 2025Industry Experience
Software & Internet, Healthcare, Financial Services, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Lagos today.