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Results-driven Digital and Product Marketing Manager with 15+ years of experience in technology-led industries, including digital health and AI. I excel at launching and managing complex products, translating technical features into compelling B2B and B2C value propositions, and delivering data-driven digital strategies that boost product adoption, engagement, and brand visibility. I’m skilled at leading cross-functional teams and turning user feedback into actionable initiatives that improve the customer journey. I combine deep technical understanding with creative storytelling to craft messaging across digital channels, and I stay adaptable and innovative, embracing cutting-edge technologies to create real-world impact.…Results-driven Digital and Product Marketing Manager with 15+ years of experience in technology-led industries, including digital health and AI. I excel at launching and managing complex products, translating technical features into compelling B2B and B2C value propositions, and delivering data-driven digital strategies that boost product adoption, engagement, and brand visibility. I’m skilled at leading cross-functional teams and turning user feedback into actionable initiatives that improve the customer journey. I combine deep technical understanding with creative storytelling to craft messaging across digital channels, and I stay adaptable and innovative, embracing cutting-edge technologies to create real-world impact.

Racha Darwiche

Product Marketer, Product Designer, Brand Designer, +2

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Results-driven Digital and Product Marketing Manager with 15+ years of experience in technology-led industries, including digital health and AI. I excel at launching and managing complex products, translating technical features into compelling B2B and B2C value propositions, and delivering data-driven digital strategies that boost product adoption, engagement, and brand visibility. I’m skilled at leading cross-functional teams and turning user feedback into actionable initiatives that improve the customer journey. I combine deep technical understanding with creative storytelling to craft messaging across digital channels, and I stay adaptable and innovative, embracing cutting-edge technologies to create real-world impact.…Results-driven Digital and Product Marketing Manager with 15+ years of experience in technology-led industries, including digital health and AI. I excel at launching and managing complex products, translating technical features into compelling B2B and B2C value propositions, and delivering data-driven digital strategies that boost product adoption, engagement, and brand visibility. I’m skilled at leading cross-functional teams and turning user feedback into actionable initiatives that improve the customer journey. I combine deep technical understanding with creative storytelling to craft messaging across digital channels, and I stay adaptable and innovative, embracing cutting-edge technologies to create real-world impact.

Available to hire

Results-driven Digital and Product Marketing Manager with 15+ years of experience in technology-led industries, including digital health and AI. I excel at launching and managing complex products, translating technical features into compelling B2B and B2C value propositions, and delivering data-driven digital strategies that boost product adoption, engagement, and brand visibility.

I’m skilled at leading cross-functional teams and turning user feedback into actionable initiatives that improve the customer journey. I combine deep technical understanding with creative storytelling to craft messaging across digital channels, and I stay adaptable and innovative, embracing cutting-edge technologies to create real-world impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Intermediate

Work Experience

AI – Product Marketing Manager - MEA at LeadVision AI Enterprise Business Solution

December 31, 2023 - September 29, 2025

Spearheaded product marketing for LeadVision's AI-driven Enterprise Business Solution, emphasizing its 12 software-as-a-service modules and Business Small Language Model (BSLM). Crafted messaging around predictive analytics, data security, and business intelligence; created case studies and testimonials; conducted market research to refine positioning and drive client adoption (45%). Collaborated with development to translate AI/ML capabilities into client-friendly materials and produced technical content on AI-driven security and data protection. Managed end-to-end campaigns across digital channels, established a consistent brand voice, and supported marketing for 150+ mobile interfaces. Led GTM strategies, content production, and regional campaigns.

Senior Digital Marketing Specialist – MEA at Cochlear Middle East

January 1, 2023 - Present

Led the regional digital marketing strategy for Cochlear in MEA, aligning with MEA/EMEA stakeholders on product launches, awareness, social media and rehabilitation campaigns. Managed end-to-end email marketing in Marketo, planned and moderated online webinars, and distributed the Cochlear Family Newsletter via WordPress/Marketo, increasing membership by 11% by June 2024. Drove MEA website content updates and SEO, and grew MEA page traffic by 31.1% with 12,394 users. Created 160 localized media assets, maintained brand guidelines, and gathered patient insights via surveys to inform messaging. Served as regional Subject Matter Expert for Connected Care solutions (Remote Check, Remote Assist, CORE, MCP) and supported launches across nine countries (1,290 first checks; 52% completion). Provided KPI reports and market insights to support strategy and field enablement.

AI – Product Marketing Manager – MEA at LeadVision AI Enterprise Business Solution

January 1, 2023 - September 29, 2025

Spearheaded product marketing initiatives for LeadVision's AI-driven Enterprise Business Solution, emphasizing its 12 software-as-a-service modules and 150+ mobile interfaces. Developed messaging around LeadVision's Business Small Language Model (BSLM), focusing on data security and business intelligence applications. Planned and executed campaigns that increased client adoption by 45%. Collaborated with product and development teams to translate technical features into customer-friendly marketing materials, including case studies and testimonials demonstrating productivity gains and cost reductions. Managed end-to-end content production explaining AI-driven security protocols and data protection measures. Conducted market research to identify client pain points and refined positioning. Maintained a consistent brand voice across channels and supported cross-functional GTM activities.

Digital Marketing & Product Marketing Manager – MEA at Cochlear Middle East

January 1, 2023 - Present

Led the regional digital marketing strategy for Cochlear in MEA, aligning with MEA/EMEA stakeholders. Directed product launches, awareness campaigns, social media, and rehabilitation campaigns. Achieved a 59.3% increase in social media followers over 29 months; email open rates rose from 11.75% (2022) to 44.9% (2025); post reach across MEA channels grew 78.2%. Boosted online engagement by 223% and produced 160 localized media assets. Established and enforced brand guidelines; designed and distributed patient insight surveys to inform messaging. Collaborated cross-functionally with marketing, sales, rehabilitation, and customer service. Managed the MEA website, content strategy, and end-to-end publishing. Drove a 31.1% traffic increase, delivering 12,394 users to regional pages. Managed 7 regional WhatsApp groups for patient engagement. Led DTC and DTR consumer campaigns, producing 74 assets.

Marketing Manager at Autochim Systems

December 31, 2015 - September 29, 2025

Developed digital marketing strategies for industrial automation, enhancing online presence in the UAE and ADNOC ecosystem. Executed SEO, created website content, social media and email campaigns, and managed campaigns to generate leads. Collaborated with sales to accelerate acquisition, produced multimedia content, and maintained online reputation. Supported Emiratisation initiatives and translated technical information into marketing messages. Monitored analytics to optimize performance and aligned activities with business goals.

Marketing Specialist at Autochim Systems

January 1, 2015 - September 29, 2025

Developed digital marketing strategies for industrial automation in UAE, with a focus on oil and gas sector. Created website and social media content; executed SEO strategies; managed campaigns to drive client retention and acquisition. Coordinated with sales to generate leads; highlighted value propositions; showcased partnerships and ISO certifications; managed online reputation and created multimedia assets; translated technical information for marketing; kept up with industry trends; supported Emiratisation initiatives.

Marketing Coordinator at Cosmesurge and Emirates Hospital

December 31, 2010 - September 29, 2025

Created and managed marketing campaigns for cosmetic services, coordinated with medical teams for informative content, and organized events and consultations. Ensured compliance with medical advertising regulations, analyzed metrics to optimize reach, and expanded market presence through influencer collaborations and testimonial gathering. Maintained client relationships and upheld Cosmesurge’s reputation for safety and quality.

Marketing Coordinator at Abu Dhabi Cosmesurge and Emirates Hospital

January 1, 2010 - September 29, 2025

Created and managed marketing campaigns; produced content demonstrating expertise; coordinated with medical team for informative materials; organized events and consultations; educated potential clients about services; ensured regulatory compliance; collected testimonials; assessed metrics to optimize reach; collaborated with beauty influencers; expanded UAE market presence.