I'm a marketing and digital communications professional with over 8 years of work experience. Since moving to Amsterdam in 2017, I’ve had the opportunity to work for several international and global companies, both for the Italian and EMA markets. From 2014 to date I’ve held roles including Online Journalist, Copywriter, SEO Copywriter, Editor, Content Localization Specialist, Digital Marketing Specialist, Social Media & Digital Marketing Manager EMA, and Digital PR Strategist for Italy and Australia. I’m available for roles in Italian and international companies, public and private organizations, and global markets, also remotely. I’m currently based in Rome, and my working language is English.…

Sara Marazza

I'm a marketing and digital communications professional with over 8 years of work experience. Since moving to Amsterdam in 2017, I’ve had the opportunity to work for several international and global companies, both for the Italian and EMA markets. From 2014 to date I’ve held roles including Online Journalist, Copywriter, SEO Copywriter, Editor, Content Localization Specialist, Digital Marketing Specialist, Social Media & Digital Marketing Manager EMA, and Digital PR Strategist for Italy and Australia. I’m available for roles in Italian and international companies, public and private organizations, and global markets, also remotely. I’m currently based in Rome, and my working language is English.…

Available to hire

I’m a marketing and digital communications professional with over 8 years of work experience. Since moving to Amsterdam in 2017, I’ve had the opportunity to work for several international and global companies, both for the Italian and EMA markets. From 2014 to date I’ve held roles including Online Journalist, Copywriter, SEO Copywriter, Editor, Content Localization Specialist, Digital Marketing Specialist, Social Media & Digital Marketing Manager EMA, and Digital PR Strategist for Italy and Australia. I’m available for roles in Italian and international companies, public and private organizations, and global markets, also remotely. I’m currently based in Rome, and my working language is English.

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Skills

Experience Level

Language

Italian
Fluent
English
Fluent

Work Experience

Head of Communications & Brand Strategy at Innova (Freelance)
April 1, 2023 - Present
Leading brand communications, PR, and external communications strategies; developing and implementing editorial plans; building relationships with advisors and project managers; managing the company website and daily social media; drafting pitches and press releases; conducting daily media monitoring and reporting to the board.
Social Media & Digital Marketing Manager - EMA at ShowA Group
December 1, 2021 - September 28, 2025
Led B2B social media marketing for the EMEA markets; managed PPC/SEA campaigns, content calendars, and SEO optimization; site launches; reporting on ROI; collaborated with major brands such as San Pellegrino and OnePlus.
SEO Copywriter at Spotzer Digital (Freelance)
April 1, 2020 - September 28, 2025
Executed SEO content plans to improve organic and paid search results; performed keyword research; content development and optimization for PPC campaigns; coordination for EN-IT localization.
Online Journalist at La Notizia 24 – Online Newspaper
January 1, 2016 - September 28, 2025
Contributed as an online journalist and blogger; produced digital news content for the online edition (2015–2016).
Copywriter at Freelance / Multiple Clients
January 1, 2019 - September 28, 2025
Wrote website and marketing content; supported localization projects; drafted press releases and editorial materials.
Digital Marketing Specialist at Various International Companies (EMEA)
January 1, 2019 - September 28, 2023
Led digital marketing initiatives for EMEA markets; digital PR strategy for Italy and Australia; content localization and social media management.
PR Specialist at MSLGROUP ITALY (Freelance)
February 1, 2024 - Present
Freelance PR activities for the Italian market; media relations and press materials.
Digital Marketing Specialist at SUNGERVITY INTERNATIONAL
August 31, 2020 - September 28, 2025
Build and manage content/editorial calendar to attract qualified leads. Social media and website management, content creation, email marketing campaigns, SEO optimization. Monitoring and reporting on the effectiveness of online marketing campaigns. Optimize ROI campaigns across multiple Ad platforms.
Copywriter & Localizations Specialist at NEXTDOOR (Freelance)
July 31, 2020 - September 28, 2025
Transform creative direction and digital strategies into engaging and effective marketing concepts. Responsible for strategic brainstorming, community analysis, email marketing strategy, EN-IT content localization, SEO optimization, campaign development, creative brief development, and creative execution.
Digital PR Strategist at Time2Play (Freelance)
August 31, 2023 - September 28, 2025
Planning and executing digital PR campaigns; lead generation; relationship building with journalists; KPI reporting.

Education

Master’s Degree in Journalism, Publishing, and Communication at University of Rome Tor Vergata
January 1, 2016 - January 1, 2019
Bachelor’s Degree in Humanities, Literature, and Philosophy at University of Rome La Sapienza
January 1, 2008 - January 1, 2012
DITALS II Certification - Master in Linguistics and Literature at DITALS II
January 1, 2015 - September 28, 2025
Master's Degree in Journalism, Publishing, and Communications at University of Rome Tor Vergata
January 1, 2016 - January 1, 2019

Qualifications

Journalist license (Licence number 163413)
January 1, 2016 - September 28, 2025
DITALS II Certification - Master in Linguistics and Literature
January 1, 2015 - September 28, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other

Skills

Experience Level