Available to hire
I’m Anna De Giacomo, a data-driven marketing professional based in Dubai, UAE, with a track record of building multi-channel campaigns across social, paid media, and event activation. I thrive on turning insights into growth, leading cross-functional teams, and delivering compelling content that elevates brands.
I enjoy crafting and optimizing strategies across TikTok, Instagram, LinkedIn, and other digital channels, strengthening brand awareness, engagement, and conversions. My work blends creative direction with rigorous analytics to drive measurable results for B2B and B2C audiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
French
Intermediate
Work Experience
Digital Marketing Manager at Reloc8 Real Estate
February 1, 2025 - September 28, 2025Revitalized and reorganized the social media approach for Berkeley Assets & OJL Lifestyle brands across Instagram, Facebook, and TikTok; led the transformation of content creation to a refined paid social strategy; integrated CTAs and forms; improved user experience and conversions; led content marketing initiatives across digital channels; nurtured leads via segmented email campaigns; partnered with sales to refine lead-nurturing workflows and maximize conversions.
Marketing Manager at Wisewell
February 1, 2025 - PresentLed a multi-channel marketing strategy, growing monthly subscription averages by 42% and reducing CAC by 30% using Google, Meta, and Klaviyo. Built data-driven dashboards to track CAC, LTV, and retention; spearheaded influencer marketing, SEO, and email automation; launched high-impact product campaigns (Nano+, Bubble) and activations (Dubai Active, Alserkal Avenue, Pub in the Park). Established AI-driven workflows for campaign production and reporting; implemented website A/B testing to improve conversion rates; led cross-functional teams and partnerships to expand brand reach across UAE and KSA.
Marketing Manager at Wise Well
February 1, 2025 - PresentLed UAE and KSA multi-channel marketing, including CAC optimization via Google, Meta, and Amazon DSP; built analytics dashboards; spearheaded product launches and AI-driven workflows; implemented web A/B testing; guided cross-functional teams; led content, paid media, partnerships, and retention initiatives.
Digital Marketing Manager at Reloc8 Real Estate
February 1, 2025 - September 28, 2025Revitalized and reorganized the social media approach for Berkeley Assets & OJ Lifestyle brands, including Instagram, Facebook, and TikTok. Led content strategy, campaign planning, and event activation; increased Instagram followers to 1,000 in the first month. Managed paid social campaigns and leveraged market trends to improve performance, contributing to sales growth. Transformed raw Facebook and Instagram data into actionable insights to fuel strategic decision-making.
Marketing Manager at Wise Well
February 1, 2025 - PresentDeveloped lead generation strategies targeting high-net-worth individuals for off-plan projects with top-tier developers. Led multi-channel campaigns across Facebook, Instagram, and Google Ads, generating an 86% increase in sales within six months and consistently driving qualified leads. Designed high-conversion landing pages with integrated CTAs and forms, improving user experience and conversion rates. Led content marketing initiatives to increase engagement and strengthen brand awareness across TikTok, Instagram, Facebook, and LinkedIn. Executed segmented email campaigns via Mailchimp, boosting engagement by nurturing leads through tailored journeys. Partnered with the sales team to refine lead-nurturing workflows and maximize conversions.
Digital Marketing Manager at Reloc8 Real Estate
February 1, 2025 - September 28, 2025Revitalized and reorganized the social media approach for Berkeley Assets & OJ Lifestyle brand and sub-brands across Instagram, Facebook, and TikTok; led the transformation of content creation to a refined paid social strategy; implemented dynamic marketing strategies and cross-functional coordination; contributed to growth and lead generation, maintaining momentum across campaigns.
Marketing Manager at Wisewell
February 1, 2025 - PresentLed UAE and KSA multi-channel strategy, growing monthly subscription averages by 42% and reducing CAC by 30% using Google, Meta, and Amazon DSP optimization; led product launches (Nano+, Bubble) and delivered high-impact influencer and physical activations in Dubai Active, Al Serkal Avenue, and Pu in the Park; built AI-driven workflows to streamline campaign production and reporting; implemented website A/B testing to improve conversion rates; established analytics dashboards (GA4, Looker, Wicked Reports) to track CAC, LTV, and retention; led cross-functional teams across creative, paid media, partnerships, and retention to drive brand growth.
Digital Marketing Manager at Reloc8 Real Estate
February 1, 2025 - September 28, 2025Revitalized and reorganized the social media approach for the Berkeley Assets & OJL Lifestyle brand and sub-brands; managed Instagram, Facebook, and TikTok; led content-to-paid social strategy; implemented dynamic marketing strategies; oversaw community management and remained up-to-date with algorithm changes; executed influencer campaigns and contributed to event planning (Formula 1, Abu Dhabi) and high-impact campaigns.
Marketing Manager at Wise Well
February 1, 2025 - PresentLed multi-channel marketing initiatives for UAE and KSA presence; achieved 42% monthly subscriber growth and 30% CAC reduction through optimization across Google, Meta, and Amazon DSP; built analytics dashboards (GA4, Looker, Wicked Reports) to track CAC, LTV, and retention; spearheaded product launches (Nano+, Bubble) and influencer/activation campaigns including Dubai Active, Alsrk Al Avenue, and Pub in the Park; established AI-driven workflows for campaign production and reporting; implemented website A/B testing to improve conversions.
Marketing Manager at Berkeley Assets & OJ Lifestyle
January 31, 2024 - September 28, 2025Contract role in Dubai overseeing end-to-end marketing activities. Orchestrated multi-channel campaigns and collaborated on ideation, planning, execution, and promotion for top-tier brands including AXA IM and Henkel. Implemented data-driven optimization to improve campaign performance.
Social Media Marketing at Berkeley Assets & OJ Lifestyle, Dubai (Contractor)
January 31, 2024 - September 28, 2025Led social media strategy and content execution for brand and sub-brands; contributed to event activation planning and influencer collaboration; enhanced social presence and engagement across key platforms.
Digital Marketing Master at Berkeley Assets & OJ Lifestyle
January 1, 2024 - September 28, 2025Redesigned social media approach; led email segmentation, A/B testing, data-driven SEO improvements; managed welcome emails and newsletters; orchestrated multi-channel campaigns and events for high-profile brands; Dubai (Contractor).
Social Media Marketing at Berkeley Assets & OJL Lifestyle
January 1, 2024 - September 28, 2025Managed and optimized B2B and B2C social media channels and paid activities; amplified client visibility and engagement; secured contract renewals; orchestrated multi-channel campaigns; enhanced brand presence across Instagram, Facebook, and TikTok.
Account Executive at The Wilful Group – Gong Communications
July 31, 2023 - September 28, 2025Managed cross-functional B2B and B2C social media channels, driving client growth and consistently delivering high-impact campaigns. Planned and executed influencer and paid media initiatives, led event planning and partnerships, and collaborated with creative and media teams to deliver integrated campaigns in London.
Account Executive at The Wilful Group - Gong Communications, London
July 31, 2023 - September 28, 2025Led client accounts and managed cross-channel campaigns; planned and executed integrated campaigns across email and social media; maintained brand consistency and drove client growth through strategic communication and campaign execution.
Account Executive at The Wilful Group - Gong Communications
July 1, 2023 - September 28, 2025Managed B2B/B2C social media channels and paid media; optimized client visibility and engagement; led multi-channel campaigns and ensured contract renewals; supported event planning.
Digital Marketing Manager at The Wilful Group - Gong Communications, London
July 1, 2023 - September 28, 2025Led and optimized multi-channel campaigns, overseeing creative development, paid media, partnerships, and retention strategies. Built influencer campaigns and orchestrated content creation and SEO efforts; implemented AI-driven workflows to streamline campaign production and reporting; contributed to new business growth.
Account Executive at The Wilful Group - Gong Communications
July 1, 2023 - September 28, 2025Led content and digital strategy for client campaigns; coordinated creative direction, email campaigns, and social media; executed analytics and reporting; built client relationships; contributed to paid media and multi-channel initiatives.
Marketing Manager at Bahé
May 1, 2022 - September 28, 2025Enhanced brand reach across organic social media by implementing campaign creation, content marketing, communications strategy, and event management to elevate brand presence of over 10,000 members. Assisted in executing events and signature projects such as Italia Mia Festival, Startup Asia, and Asia Retail Arena.
Marketing and Events Intern at Italian Chamber of Commerce in Hong Kong
September 2, 2020 - September 28, 2025Supported marketing and events initiatives, contributed to content creation and communications, and assisted with Italy–Hong Kong brand exposure and event logistics.
Marketing Intern at The Italian Chamber of Commerce in Hong Kong
September 1, 2020 - September 28, 2025Led invitation management and drove events signup, supported digital campaigns, and contributed to building brand visibility for the chamber in the regional market.
Marketing & Events Intern at The Italian Chamber of Commerce in Hong Kong
September 1, 2020 - September 28, 2025Supported marketing and events activities, including invites, sign-ups, and campaign coordination.
Education
Bachelor of Arts in Media and Communication at De Montfort University, Leicester
January 11, 2030 - September 28, 2025BA in Media and Communication at De Montfort University
January 11, 2030 - September 28, 2025BA in Media and Communication at Loughborough University London
January 11, 2030 - September 28, 2025BA in Media and Communication at De Montfort University Leicester
January 11, 2030 - September 28, 2025BA in Media and Communication at Loughborough University London
January 11, 2030 - September 28, 2025BA in Media and Communication at De Montfort University, Leicester
January 11, 2030 - September 28, 2025BA in Media & Communication at De Montfort University
January 11, 2030 - September 28, 2025Qualifications
Industry Experience
Media & Entertainment, Real Estate & Construction, Professional Services, Software & Internet, Other, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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