Pavao Roca

Marketing and e-commerce responsibilities for luxury interior decorations, including web shop development and ERP/CRM integration (Luceed); employee training on e-commerce channels (Facebook, Google, Pinterest, TikTok, Instagram, LinkedIn) and analytics; creation of print, email, and online promotional materials; ASANA-based project planning to improve automation and business analytics.

Brand storytelling and product positioning; in-depth market research and reporting; Google Analytics-driven audience segmentation and marketing optimization; Facebook Ads management across Croatia and the Balkan region; Shopify e-commerce configuration; ASANA-based scheduling; HOTJAR analytics; CMS administration; MailChimp email marketing; regional e-commerce expansion.

Oversee online marketing for e-commerce via Facebook Ads; organize logistics for product deliveries; import administration; coordinate meetings to improve sales; test and implement new marketing and sales solutions.