Marketing Research Analyst (Chargé d’études marketing) at Mondelez International

Built automated dashboards integrating Nielsen data to analyse pricing, promotions, and channel performance, reducing analysis time by 50-75% and improving visibility on factors driving market performance. Leveraged Kantar consumer panels to analyse penetration, volume per buyer, repeat rate, and other KPIs, identifying two core consumer cohorts responsible for ≥65% of potential category growth, shaping Mondelez’s brand strategies in this segment. Analysed assortment studies to define optimal SKU proportions across categories and channels, enabling strategic portfolio shifts estimated to increase retailer sales by 10-15%. Led Away-from-Home (AFH) studies covering vending, restaurants, and professional catering to analyse Mondelez’s performance across B2B channels, supporting strategic decisions for category expansion beyond retail.

Assistant Brand Manager - Nurofen at Reckitt

Performed weekly competitor benchmarking and sales analysis across the FRBNL market using Nielsen, IQVIA, QLIK and PowerBI, identifying market opportunities, contributing to a 3% increase in market share in Q1 for Nurofen. Executed multi-channel TV campaigns across the FRBNL market, boosting ROI by 10% through targeted, data-driven strategies. Liaised with regulatory, medical, and IT teams to launch Nurofen’s France and Belgium websites, ensuring 100% compliance. Crafted and executed go-to-market strategy for 2 new SKUs, targeting unmet consumer needs and strengthening brand reach.

Marketing and Communication Coordinator at EDANA

Spearheaded successful B2B lead-generation campaigns via Mailchimp and Buffer, achieving a 30% lift in qualified leads. Ideated and designed graphics & short films using Premiere Pro, InDesign, Photoshop, strengthening EDANA’s visual identity.

Product Marketing Manager at DAMNGOOD

Identified emerging haircare trends and unmet consumer needs, partnering with suppliers to develop and launch 4 new SKUs. Optimized performance marketing across Meta and Google Ads, tracking KPIs like hook rate and CTR, boosting ROAS to 3.5x.

Chargé d’études marketing (Marketing Research Analyst) at Mondelez International

Engineered automated Nielsen dashboards using Advanced Excel and PowerBI to analyse pricing, promotions, and channel performance for Marketing and Sales teams, reducing analysis time by 75% and accelerating strategic decisions. Conducted Kantar panel analysis on penetration, volume per buyer, and repeat rate, identifying two cohorts driving ≥65% of category growth and informing segmentation and innovation. Assessed LU packaging redesign impact on sales and consumer perception, partnering with Brand and Design teams to optimize visual identity and improve on-shelf standout and purchase appeal.

Assistant chef de produit (Brand Manager) - Nurofen at Reckitt

Performed weekly competitor benchmarking and sales analysis across the FRBNL market using Nielsen, IQVIA, QLIK and PowerBI, identifying market opportunities and contributing to a 3% increase in market share in Q1 for Nurofen. Managed digital and TV brand campaigns from brief to execution, coordinating with digital and creative agencies, overseeing A&P budget, boosting ROI by 10% through targeted, data-driven strategies. Led digital brand strategy for Nurofen's France and Belgium websites, defining content and positioning while coordinating regulatory, medical, and IT teams to ensure compliance. Orchestrated launch of 2 new SKUs by conducting primary consumer research using Toluna to identify market gaps, consumer pain points, and purchase drivers, informing positioning and go-to-market strategy. Shaped Nurofen's 2025 annual brand plan.