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Hi, I’m Amanda Johansson, a digital analytics specialist with a solid foundation from IHM Business School and 5 years of hands-on experience in marketing and e-commerce. I love turning data-driven insights into practical actions that boost performance and customer engagement. I blend analytical rigour with strategic marketing to drive growth. Whether I’m setting up GA4 and GTM, optimizing SEO, or crafting engaging content across social platforms, I enjoy collaborating across teams to deliver measurable results.…Hi, I’m Amanda Johansson, a digital analytics specialist with a solid foundation from IHM Business School and 5 years of hands-on experience in marketing and e-commerce. I love turning data-driven insights into practical actions that boost performance and customer engagement. I blend analytical rigour with strategic marketing to drive growth. Whether I’m setting up GA4 and GTM, optimizing SEO, or crafting engaging content across social platforms, I enjoy collaborating across teams to deliver measurable results.

Amanda Johansson

ABM Marketer, Marketing Strategist, Growth Marketer, +7

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Hi, I’m Amanda Johansson, a digital analytics specialist with a solid foundation from IHM Business School and 5 years of hands-on experience in marketing and e-commerce. I love turning data-driven insights into practical actions that boost performance and customer engagement. I blend analytical rigour with strategic marketing to drive growth. Whether I’m setting up GA4 and GTM, optimizing SEO, or crafting engaging content across social platforms, I enjoy collaborating across teams to deliver measurable results.…Hi, I’m Amanda Johansson, a digital analytics specialist with a solid foundation from IHM Business School and 5 years of hands-on experience in marketing and e-commerce. I love turning data-driven insights into practical actions that boost performance and customer engagement. I blend analytical rigour with strategic marketing to drive growth. Whether I’m setting up GA4 and GTM, optimizing SEO, or crafting engaging content across social platforms, I enjoy collaborating across teams to deliver measurable results.

Available to hire

Hi, I’m Amanda Johansson, a digital analytics specialist with a solid foundation from IHM Business School and 5 years of hands-on experience in marketing and e-commerce. I love turning data-driven insights into practical actions that boost performance and customer engagement.

I blend analytical rigour with strategic marketing to drive growth. Whether I’m setting up GA4 and GTM, optimizing SEO, or crafting engaging content across social platforms, I enjoy collaborating across teams to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Swedish

Fluent

English

Fluent

Work Experience

Digital Coordinator at Scandi Orthopedic

February 1, 2025 - Present

Setting up and managing GA4, Google Tag Manager, Google Ads, and Meta Ads; extracting insights to optimize performance and engagement. Implementing Microsoft Clarity and Google Search Console; redesign and maintenance of the WordPress-based website; email marketing (MailerLite); ongoing SEO; social media marketing across platforms, including creating texts, images and short videos.

Digital Analyst Internship at Ascom AB

June 1, 2024 - June 1, 2024

In the Global Marketing Communications team: web maintenance for global website (Optimizely CMS); ongoing SEO improvements; web analytics (Piwik PRO, Microsoft Clarity) with insights and reporting; Marketing Automation (Microsoft Dynamics, Customer Journey Insights); participated in meetings with internal global teams and vendors.

Accounting Administrator at Backaplan Wok

March 1, 2019 - December 1, 2023

Accounts receivable and payable; full-cycle accounting; invoicing and debt collection; monthly and year-end reporting; budgeting and financial planning; financial reconciliations and analysis.

Communicator at KETM AB

October 1, 2014 - November 1, 2016

Internal communication: organize meetings, prepare marketing materials for social media, maintain the homepage, recruit new employees. External communication with customers, including creating training materials, follow-up with customers, and translation.