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I'm Patricia Zablotny, a digital planning specialist with over 3 years of experience in web content management, digital communications, and user experience. I’m passionate about enhancing online content accessibility and using data analytics and emerging technologies like AI to drive user-centered decisions. I’ve led multi-channel campaigns—email, SMS, and direct mail—and supported events, tradeshows, and webinars with engaging creative assets and live digital content. I thrive in collaborative environments, enjoy turning complex briefs into clear digital experiences, and continuously seek ways to improve UX and accessibility across channels.…I'm Patricia Zablotny, a digital planning specialist with over 3 years of experience in web content management, digital communications, and user experience. I’m passionate about enhancing online content accessibility and using data analytics and emerging technologies like AI to drive user-centered decisions. I’ve led multi-channel campaigns—email, SMS, and direct mail—and supported events, tradeshows, and webinars with engaging creative assets and live digital content. I thrive in collaborative environments, enjoy turning complex briefs into clear digital experiences, and continuously seek ways to improve UX and accessibility across channels.

Patricia Zablotny

Content Creator, Content Producer, Social Media Manager, +5

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I'm Patricia Zablotny, a digital planning specialist with over 3 years of experience in web content management, digital communications, and user experience. I’m passionate about enhancing online content accessibility and using data analytics and emerging technologies like AI to drive user-centered decisions. I’ve led multi-channel campaigns—email, SMS, and direct mail—and supported events, tradeshows, and webinars with engaging creative assets and live digital content. I thrive in collaborative environments, enjoy turning complex briefs into clear digital experiences, and continuously seek ways to improve UX and accessibility across channels.…I'm Patricia Zablotny, a digital planning specialist with over 3 years of experience in web content management, digital communications, and user experience. I’m passionate about enhancing online content accessibility and using data analytics and emerging technologies like AI to drive user-centered decisions. I’ve led multi-channel campaigns—email, SMS, and direct mail—and supported events, tradeshows, and webinars with engaging creative assets and live digital content. I thrive in collaborative environments, enjoy turning complex briefs into clear digital experiences, and continuously seek ways to improve UX and accessibility across channels.

Available to hire

I’m Patricia Zablotny, a digital planning specialist with over 3 years of experience in web content management, digital communications, and user experience. I’m passionate about enhancing online content accessibility and using data analytics and emerging technologies like AI to drive user-centered decisions.

I’ve led multi-channel campaigns—email, SMS, and direct mail—and supported events, tradeshows, and webinars with engaging creative assets and live digital content. I thrive in collaborative environments, enjoy turning complex briefs into clear digital experiences, and continuously seek ways to improve UX and accessibility across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Planning Associate at City of Brampton

January 1, 2022 - Present

Cross-functional collaboration to create, edit, and publish user-centered content for Brampton.ca webpages, corporate newsletters, and digital channels. Managed digital inventory and content calendars; ensured accessibility, SEO, and web standards. Supported user testing and recommended improvements. Assisted in developing training materials for digital publishers. Used HTML basics and WordPress to manage 50+ SharePoint sites within Public Works & Engineering.

Digital Marketing Coordinator & Copywriter at Communitech

December 31, 2021 - September 29, 2025

Supported brand collaborations by managing content deliverables and timelines for influencers; delivered performance reports, tracked KPIs, and identified opportunities for content optimization. Planned and maintained detailed project timelines, organized partner meetings, and prepared agendas/minutes. Executed digital communications across multiple platforms with segmented audiences, and grew social channels (Instagram, TikTok, LinkedIn, Facebook) to boost engagement and brand awareness.

Digital Planning Associate at City of Brampton

January 1, 2022 - Present

Cross-functional collaboration with designers, developers, and senior management to create, edit, and publish user-centered content for Brampton.ca webpages, corporate newsletters, and digital channels. Manage digital inventory, activation and removal of online content in alignment with corporate standards, including maintaining content calendars and schedules depending on departmental initiatives. Develop and adhere to style guides, ensuring content optimization for accessibility, SEO, and web standards. Support user testing initiatives and recommend improvements. Assist in training materials and standard operating procedures for digital publishers. Utilize basic HTML and WordPress to manage 50+ SharePoint sites within Public Works & Engineering.

Digital Marketing Coordinator & Copywriter at Communitech

January 1, 2021 - September 29, 2025

Influencer & Partnership Management: supported brand collaborations by managing content deliverables and timelines for influencers. Delivered detailed social media and digital performance reports, tracked KPIs, and identified opportunities for content improvement, contributing to analytics-driven decision making. Project Management: established and maintained detailed project timelines, organized partner meetings, and prepared precise agendas and meeting minutes for key discussions. Researched, developed, and executed digital communications across multiple platforms, tailoring messages for segmented audiences like user-centered online content strategies. Managed and grew social media channels including Instagram, TikTok, LinkedIn, and Facebook, driving increased follower engagement and brand awareness.