As a passionate product designer with background in visual design and storytelling, I blend research, design thinking, and empathy to comprehend user needs and business objectives. By providing new ideas I create digital products that offer intuitive and seamless experiences across a variety of mobile and web platforms. My commitment to remaining at the forefront of UX design and technology drives me to consistently push boundaries and discover new, improved methods for tackling intricate design challenges, benefitting both established enterprises and startups with the work to foster a collaborative environment of experimentation and innovation.

Eiman Basirati

As a passionate product designer with background in visual design and storytelling, I blend research, design thinking, and empathy to comprehend user needs and business objectives. By providing new ideas I create digital products that offer intuitive and seamless experiences across a variety of mobile and web platforms. My commitment to remaining at the forefront of UX design and technology drives me to consistently push boundaries and discover new, improved methods for tackling intricate design challenges, benefitting both established enterprises and startups with the work to foster a collaborative environment of experimentation and innovation.

Available to hire

As a passionate product designer with background in visual design and storytelling, I blend research, design thinking, and empathy to comprehend user needs and business objectives.

By providing new ideas I create digital products that offer intuitive and seamless experiences across a variety of mobile and web platforms. My commitment to remaining at the forefront of UX design and technology drives me to consistently push boundaries and discover new, improved methods for tackling intricate design challenges, benefitting both established enterprises and startups with the work to foster a collaborative environment of experimentation and innovation.

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Language

English
Fluent

Work Experience

Product Designer at Bank of Montreal
March 1, 2023 - September 29, 2025
Redesigned and deployed Canada/US landing page and value proposition for fintech alignment; presented concepts to stakeholders using Figma and Mural; validated navigation and UX through concept testing. Delivered design and prototyping from low- to high-fidelity for investing tools and produced developer hand-off materials with micro-animations to enhance the design system.
Product Designer at Microsoft
March 1, 2023 - Present
Member of the Microsoft AI team contributing to an integrated design system framework across Windows, Edge, and Copilot; established a platform for an AI-powered personalized feed. Led A/B testing that improved user engagement and feature interactions on Microsoft Shopping and feed pages.
Product Designer at Bank of Montreal
March 1, 2023 - September 29, 2025
Collaborated with cross-functional teams to redesign and deploy the Canada & US landing page, refine value propositions, and apply fintech principles. Presented design opportunities in Figma and Mural; led concept testing to validate intuitive navigation and improved user experience; communicated results through a keynote, demonstrating improved task efficiency for users.
Product Designer at Microsoft
March 1, 2023 - Present
Member of the AI team contributing to an integrated framework for Microsoft Shopping, Edge, and Copilot. Built and established a platform for an AI-powered, personalized content feed. Conducted and analyzed A/B tests to improve engagement and feature interactions across shopping and feed pages, driving more meaningful user interactions with the product.
Product Designer at Bank of Montreal
March 1, 2023 - September 29, 2025
As a key product designer I collaborated with a cross-functional team to redesign and deploy BMO landing page for Canada and US, value proposition, and fintech principles. I presented ideas and design opportunities to stakeholders using tools such as Figma and Mural board. Through concept testing, we confirmed that the new navigation flow is more intuitive and user-friendly, delivering an optimal user experience. The outcome was highly satisfactory, as I presented my keynote the majority of users found the new homepage and navigation system to be straightforward and efficient in performing their tasks.
Product Designer at Microsoft
March 1, 2023 - Present
As a member of the Microsoft AI team, I contributed to the development of an integrated framework that will be featured across Microsoft Shopping, Edge browser, and Copilot. I introduced and established a platform for an industry-leading feed system, delivering a differentiated and personalized content feed powered by AI. My latest A/B tests demonstrated significant improvements in user engagement, with enhanced feature interactions and customized augmentations across Microsoft Shopping and feed pages, leading to more meaningful user interactions with the product.
Product Designer at Bank of Montreal
March 1, 2023 - September 29, 2025
Redesigned landing pages for Canada and the US; clarified value proposition and fintech principles; created design and prototypes from low to high fidelity; produced developer hand-off materials and oversaw implementation; introduced micro animations to improve interaction within the semantic design system; validated with concept testing and achieved a straightforward, efficient navigation flow.
Product Designer at Microsoft
March 1, 2023 - Present
Member of the Microsoft AI team, contributed to an integrated AI-powered feed framework across Microsoft Shopping, Edge, and Copilot; established a platform for a personalized content feed and enhanced feature interactions; led end-to-end UX for the feed and shopping experiences with measurable improvements in engagement through A/B testing.
UI/Interaction Designer at Manulife
December 1, 2021 - September 29, 2025
Created a WCAG and AODA-compliant UI toolkit; collaborated with researchers to understand user goals, brand identity, and trends; worked with stakeholders and engineers to ensure feasibility and accessibility, resulting in an optimal user experience. Activities included heuristic analysis, design system development, and producing video snippets to introduce the UI.
UI/Interaction Designer at Manulife
December 1, 2021 - September 29, 2025
Developed a WCAG and AODA-compliant UI toolkit and design system. Collaborated with researchers to understand user goals and brand identity, and with UI engineers to ensure feasibility and accessibility, resulting in an optimized user experience.
UI/Interaction Designer at Manulife
December 1, 2021 - September 29, 2025
I methodically crafted a comprehensive UI toolkit compliant with WCAG and AODA standards. To achieve this, I collaborated with researchers to gain a deeper understanding of the user goal, brand identity, and industry new trends. In addition, I collaborated with stakeholders and UI engineers throughout the design process to ensure the feasibility and accessibility of the design system, resulting in an optimal user experience.
UI/Interaction Designer at Manulife
December 1, 2021 - September 29, 2025
Design system-focused UI/UX work with WCAG and AODA accessibility compliance; collaborated with researchers and UI engineers to ensure feasibility; conducted heuristic analysis and concept testing; produced video snippets for UI introductions and refined designs based on feedback.
UI/Visual Designer at Samsung
January 1, 2019 - September 29, 2025
Developed a comprehensive UI inventory and high-fidelity pages for on-demand video streaming on smart TVs, boosting market share in the MENA region. Contributed to marketing campaigns, designed UI/visual and interaction design for TV apps, conducted A/B testing, and collaborated with developers to adapt apps for local markets.
UI/Visual Designer at Samsung (Dubai)
January 1, 2019 - September 29, 2025
Designed UI inventories and high-fidelity pages for on-demand video streaming on smart TV platforms, increasing customer satisfaction and market share in the Middle East. Contributed to marketing campaigns, created visual assets for TV apps, and conducted design testing and localization for mobile and TV apps.
UI/Visual Designer at Samsung
January 1, 2019 - September 29, 2025
Designing a comprehensive UI inventory, generating wireframes, and transforming them into high-fidelity pages for an on-demand video streaming service that is optimized for smart TV platforms resulted in enhanced user satisfaction and increased market share for smart TVs in the Middle East region.
UI/Visual Designer at Samsung
January 1, 2019 - September 29, 2025
Designed comprehensive UI inventory and visuals for on-demand Samsung Smart TV apps; contributed to growth campaigns and marketing assets; led A/B testing and adapted mobile and TV apps for local markets to improve user satisfaction and market presence.
Digital Graphic Designer at Daarvag
March 1, 2015 - September 29, 2025
Delivered innovative digital concepts for international and local brands, enhancing brand awareness through digital campaigns; produced visual design, motion graphics, and branding assets for digital use, and adapted visuals for prints.
Digital Graphic Designer at Daarvag
March 1, 2015 - September 29, 2025
Delivered digital concepts and branding for local and international brands, driving brand awareness through digital campaigns, motion graphics, and prints.
Digital Graphic Designer at Daarvag Tehran
March 1, 2015 - September 29, 2025
As a member of the digital team, I have consistently presented innovative digital concepts for both international and local brands, which have been seamlessly integrated into their advertising campaigns and overall brand identity. The development and execution of these concepts have resulted in a significant increase in brand awareness for them.
Digital Graphic Designer at Daarvag
March 1, 2015 - September 29, 2025
Developed innovative digital concepts for international and local brands; integrated visuals into advertising campaigns and brand identity; produced digital and print visuals and motion graphics to elevate campaigns.

Education

Bachelor's degree in Visual Communication (Multimedia) at Limkokwing University of Creative Technology
January 1, 2008 - January 1, 2011
Google UX Design Certificate at Google UX Design Certificate (Online)
January 1, 2022 - January 1, 2022
Bachelor in Visual Communication (Multimedia) at Limkokwing University of Creative Technology
January 1, 2008 - January 1, 2011
Google UX Design Certificate at Online
January 1, 2022 - January 1, 2022
Bachelor at Limkokwing University of Creative Technology
January 1, 2008 - January 1, 2011
Google UX Design Certificate at Google UX Design Certificate (Online)
January 1, 2022 - January 1, 2022
Bachelor of Visual Communication (Multimedia) at Limkokwing University of Creative Technology
January 1, 2008 - January 1, 2011
Google UX Design Certificate at Google
January 1, 2022 - January 1, 2022

Qualifications

Google UX Design Certificate
January 1, 2022 - January 1, 2022
Google UX Design Certificate
January 1, 2022 - January 1, 2022
Google UX Design Certificate
January 1, 2022 - January 1, 2022
Google UX Design Certificate
January 1, 2022 - January 1, 2022

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Professional Services, Computers & Electronics, Other, Education