Available to hire
I’m a dedicated designer with over 15 years of experience across digital and physical products. For the past several years, I’ve focused on UX/UI design, creating digital experiences that balance visual impact with usability. My background in textile product design gives me a unique perspective on aesthetics, structure, and user needs.
I’m passionate about turning complex requirements into intuitive interfaces, collaborating across cross-functional teams, and delivering accessible, polished solutions across web and mobile. I thrive when translating user insights into elegant design that drives meaningful outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
UX/ UI Designer at FlexShopper
August 1, 2025 - September 29, 2025Drove the design of customer-facing experiences across desktop and mobile platforms, leveraging user insights to deliver solutions that were intuitive and engaging. Conceptualized and designed FlexPerks, a loyalty program built from the ground up to increase retention. Designed and maintained branded retailer pages (e.g., Sealy, Serta, Ashley Furniture), ensuring visual consistency and strict alignment with partner brand guidelines to deliver a polished and cohesive user experience. Launched new features that enhanced usability, streamlined complex navigation, and optimized the end-to-end customer journey across platforms, driving improvements in user satisfaction and conversion. Conducted quarterly customer panels to gather qualitative insights, uncover pain points in the product experience, and refine direction to better align with user needs and expectations. Collaborated closely with QA engineers, developers, and product managers throughout the design process to ensure high-quality
UX/UI Designer at Sustainable Trades
January 1, 2025 - September 29, 2025Designed and envisioned an intuitive new trading screen interface to translate complex client requirements and business objectives into visually compelling, user-friendly screens, fostering a seamless and engaging digital shopping experience for a B2C e-commerce web application platform. Applied industry-leading UX/UI best practices, championed consistency and accessibility principles, and leveraged advanced wireframing techniques in Figma to elevate the overall user experience significantly. Architected comprehensive user flows, meticulously crafted mid-fidelity to high-fidelity prototypes, adhered to a defined style guide, and applied stringent user-centric design principles to guide the design process seamlessly through to developer handoff, ensuring intuitive navigation and optimal user interaction. Worked with a remote agile team, drove dynamic iterative design sessions, cultivated a creative environment that thrived on teamwork and collective insights, and skillfully integrated d
UX/UI Designer at Eden Care Medical
September 1, 2023 - September 29, 2025Designed a new user flow and created interactive prototypes in Figma for a custom-tailored SaaS web application, empowering HR administrators in the African market. Ensured a uniquely tailored and inclusive user experience by incorporating user preferences, with a particular emphasis on accessibility, for an intuitive and impactful design solution. Crafted a research plan, script, and tasks to conduct thorough usability testing to guarantee the designed solutions' ease of use and accessibility, refining interfaces based on user feedback and analytics. Communicated design solutions within a remote agile team, emphasized stakeholder engagement, and fostered collaboration to uphold a seamless interface that aligned with project goals and end-user expectations. Facilitated a developer handoff by providing detailed design specifications, assets, and documentation.
Designer at Reef Aquaria Design
November 1, 2022 - September 29, 2025Designed and managed large-scale coral reef and jellyfish aquariums with attention to client experience and visual impact. Conducted comprehensive research on coral reef ecosystems, from a biological, chemical, and environmental perspective to enhance the health and vitality of aquatic ecosystems. Utilized a remote mobile application to proactively monitor and troubleshoot clients' aquarium systems, ensuring a seamless and intuitive client experience.
Brand Manager at Pem America
January 1, 2021 - September 29, 2025Designed and managed innovative bedding lines for brands such as Charisma, Vince Camuto, and Cannon, focusing on integrating aesthetics and market trends. Coordinated with production facilities in China and traveled overseas for textile development, maintaining high standards of quality and creativity. Met with licensees in the process of developing new seasonal collections, fostering strong partnerships, and ensuring the cohesive and successful execution of design visions.
Design Director at Shandong Wonder Group/Createx
December 1, 2015 - September 29, 2025Led the China-based design team in crafting compelling presentations and delivering on-trend color concepts for accounts such as JC Penney, Kohl's, and HSN. Supervised all facets of sampling during visits to the China office, ensuring meticulous approvals for production across printing, dyeing, embroidery, quilting, and cut-and-sew processes at company-owned factories. Drove continuous market research efforts, staying abreast of new trends, fabrics, and designs through trade shows, competitive shopping, online research, and reviewing design portfolios.
Associate Design Director at Sunham Home Fashions
March 1, 2013 - September 29, 2025Headed the establishment of Sunham's design studio in Shanghai, China during a two-year relocation. Recruited and trained a team of eight designers specializing in designing bedding products for the American market, while also coordinating with the New York team to prioritize the workload for the design studio in China. Performed thorough market analysis and exploration within retail environments in domestic and international areas including Dallas, Los Angeles, North Carolina, Paris, London, and India, adapting trends to align seamlessly with the specific requirements and nuances of the US market.
UX/UI Designer at FlexShopper
August 1, 2025 - September 29, 2025Led design for customer-facing experiences across desktop and mobile, conceptualized FlexPerks loyalty program, and designed/maintained branded retailer pages. Launched features to improve usability and drive conversion, conducted quarterly user panels, collaborated with QA, developers, and product managers, managed Jira workflow, and used FullStory to inform data-driven decisions.
UX/UI Designer at Sustainable Trades
January 1, 2025 - September 29, 2025Designed an intuitive trading screen interface for a B2C e-commerce platform, applying UX/UI best practices, accessibility principles, and wireframing in Figma. Created end-to-end user flows and mid-to-high-fidelity prototypes, ensured developer handoff with a defined style guide, and contributed to a remote agile team's problem-solving and design refinement.
UX/UI Designer at Eden Care Medical
September 1, 2023 - September 29, 2025Designed a new user flow and interactive prototypes for a SaaS HR web app targeting the African market, with accessibility and inclusive design at the core. Built a research plan and conducted usability testing to refine interfaces, and provided design specs for developer handoff in a remote agile setting.
Designer at Reef Aquaria Design
November 1, 2022 - September 29, 2025Designed large-scale coral reef and jellyfish aquariums with emphasis on client experience and visual impact; conducted ecological research to inform design decisions; used a remote mobile app to monitor and troubleshoot client systems for a seamless experience.
Brand Manager at Pem America
January 1, 2021 - September 29, 2025Designed and managed bedding lines for brands such as Charisma, Vince Camuto, and Cannon; coordinated with overseas production facilities, traveled for textile development, and fostered licensee partnerships to execute seasonal collections.
Design Director at Shandong Wonder Group/Createx
December 1, 2015 - September 29, 2025Led a China-based design team, delivered on-trend color concepts for JC Penney, Kohl's, HSN; supervised sampling and production approvals across multiple textiles and garment processes; conducted ongoing market research to inform design strategy.
Associate Design Director at Sunham Home Fashions
March 1, 2013 - September 29, 2025Established Sunham's design studio in Shanghai, recruited and trained a design team for the US market, coordinated with New York, and conducted market analysis across domestic and international locations to adapt trends to US requirements.
UX/UI Designer at FlexShopper
August 1, 2025 - September 29, 2025Drove the design of customer-facing experiences across desktop and mobile platforms, leveraging user insights to deliver intuitive and engaging solutions. Conceptualized and designed FlexPerks, a loyalty program built from the ground up to increase retention. Designed and maintained branded retailer pages (e.g., Sealy, Serta, Ashley Furniture), ensuring visual consistency and alignment with partner brand guidelines. Launched features that enhanced usability and streamlined the end-to-end customer journey across platforms. Conducted quarterly customer panels to gather qualitative insights and refine direction. Collaborated closely with QA, developers, and product managers to ensure high-quality, feasible implementation from concept to launch. Managed and prioritized Jira tickets and leveraged FullStory to surface usability issues and guide data-driven decisions.
UX/UI Designer at Sustainable Trades
January 1, 2025 - September 29, 2025Designed and envisioned an intuitive trading screen interface to translate complex client requirements into visually compelling, user-friendly screens for a B2C e-commerce web application. Applied UX/UI best practices, championed consistency and accessibility, and used advanced wireframing in Figma. Architected comprehensive user flows, producing mid- to high-fidelity prototypes, adhering to a defined style guide, and guiding a smooth developer handoff within a remote agile team.
UX/UI Designer at Eden Care Medical
September 1, 2023 - September 29, 2025Designed a new user flow and interactive prototypes in Figma for a custom-tailored SaaS web application, empowering HR administrators in the African market. Ensured an accessible, inclusive experience, crafted a research plan and usability testing, and refined interfaces based on user feedback. Communicated design solutions within a remote agile team and facilitated a developer handoff with detailed specifications and assets.
Designer at Reef Aquaria Design
November 1, 2022 - September 29, 2025Designed and managed large-scale coral reef and jellyfish aquariums with emphasis on client experience and visual impact. Conducted comprehensive research on coral reef ecosystems and utilized a remote mobile application to monitor and troubleshoot clients' aquarium systems, ensuring a seamless and intuitive client experience.
Brand Manager at Pem America
January 1, 2021 - September 29, 2025Designed and managed innovative bedding lines for brands such as Charisma, Vince Camuto, and Cannon, focusing on integrating aesthetics with market trends. Coordinated with production facilities in China and traveled overseas for textile development. Met with licensees to develop new seasonal collections, fostering partnerships and ensuring cohesive design execution.
Design Director at Shandong Wonder Group/Createx
December 1, 2015 - September 29, 2025Led the China-based design team in crafting color concepts for JC Penney, Kohl's, and HSN. Supervised all sampling activities across printing, dyeing, embroidery, quilting, and cut-and-sew processes at company-owned factories. Drove continuous market research through trade shows, competitive shopping, online research, and design portfolio reviews.
Associate Design Director at Sunham Home Fashions
March 1, 2013 - September 29, 2025Headed the establishment of Sunham's design studio in Shanghai during a two-year relocation. Recruited and trained a team of eight designers focused on bedding for the American market, coordinating with the New York team to prioritize studio workload. Performed market analysis across domestic and international markets to adapt trends for the US market.
UX/UI Designer at FlexShopper
August 1, 2025 - September 29, 2025Drove the design of customer-facing experiences across desktop and mobile platforms, leveraging user insights to deliver intuitive and engaging solutions. Conceptualized and designed FlexPerks, a loyalty program built from the ground up. Designed and maintained branded retailer pages (e.g., Sealy, Serta, Ashley Furniture) ensuring visual consistency with partner brand guidelines. Launched features that enhanced usability and streamlined navigation across platforms. Conducted quarterly customer panels to surface insights and refine direction. Collaborated closely with QA, developers, and product managers, managed Jira tickets, and used FullStory to inform data-driven design decisions.
UX/UI Designer at Sustainable Trades
January 1, 2025 - September 29, 2025Designed and envisioned an intuitive trading screen interface translating complex client requirements into visually compelling, user-friendly screens for a B2C e-commerce web app. Applied UX/UI best practices, championed consistency and accessibility, and produced mid- to high-fidelity prototypes in Figma. Architected comprehensive user flows and guided designs from concept through developer handoff, ensuring intuitive navigation.
UX/UI Designer at Eden Care Medical
September 1, 2023 - September 29, 2025Designed a new user flow and created interactive prototypes for a custom-tailored SaaS web application that empowers HR administrators in the African market. Prioritized accessibility and inclusivity, conducted usability testing, and refined interfaces based on feedback. Facilitated remote agile collaboration and provided detailed design specifications for developer handoff.
Designer at Reef Aquaria Design
November 1, 2022 - September 29, 2025Designed and managed large-scale coral reef and jellyfish aquariums with emphasis on client experience and visual impact. Conducted ecosystem research and used a remote mobile app to monitor and troubleshoot clients' aquarium systems, ensuring a seamless client experience.
Brand Manager at Pem America
January 1, 2021 - September 29, 2025Designed and managed bedding lines for brands such as Charisma, Vince Camuto, and Cannon, integrating aesthetics with market trends. Coordinated with production facilities in China, traveled overseas for textile development, and met with licensees to develop seasonal collections, fostering partnerships and ensuring cohesive execution.
Design Director at Shandong Wonder Group/Createx
December 1, 2015 - September 29, 2025Led the China-based design team in crafting compelling presentations and delivering on-trend color concepts for accounts such as JC Penney, Kohl's, and HSN. Supervised all sampling and ensured production approvals across printing, dyeing, embroidery, quilting, and cut-and-sew at company-owned factories. Drove continuous market research through trade shows and portfolio reviews.
Associate Design Director at Sunham Home Fashions
March 1, 2013 - September 29, 2025Headed Sunham's design studio in Shanghai during a two-year relocation. Recruited and trained a team of eight designers, coordinated with the New York team, and performed market analysis across domestic and international retail environments to adapt trends for the US market.
Education
Bachelor's degree in Applied Arts / Textiles Surface Design at Faculty of Applied Arts, Cairo/Egypt
January 11, 2030 - September 29, 2025Associate Degree in Applied Science / Textile Surface Design at Fashion Institute of Technology, New York, NY
January 11, 2030 - September 29, 2025Commercial Drone Pilot Certification at Pilot Institute
January 11, 2030 - September 29, 2025Bachelor's degree in Applied Arts / Textiles Surface Design at Faculty of Applied Arts, Cairo, Egypt
January 11, 2030 - September 29, 2025Associate Degree in Applied Science / Textile Surface Design at Fashion Institute of Technology, New York, NY
January 11, 2030 - September 29, 2025Bachelor's degree in Applied Arts / Textile Surface Design at Faculty of Applied Arts, Cairo, Egypt
January 11, 2030 - September 29, 2025Associate Degree in Applied Science / Textile Surface Design at Fashion Institute of Technology, New York, NY
January 11, 2030 - September 29, 2025Commercial Drone Pilot Certification at Pilot Institute
January 11, 2030 - September 29, 2025Bachelor's degree in Applied Arts / Textiles Surface Design at Faculty of Applied Arts, Cairo, Egypt
January 11, 2030 - September 29, 2025Associate Degree in Applied Science / Textile Surface Design at Fashion Institute of Technology, New York, NY
January 11, 2030 - September 29, 2025Commercial Drone Pilot Certification at Pilot Institute
January 11, 2030 - September 29, 2025Qualifications
Commercial Drone Pilot Certification
January 11, 2030 - September 29, 2025Commercial Drone Pilot Certification
January 11, 2030 - September 29, 2025Commercial Drone Pilot Certification
January 11, 2030 - September 29, 2025Commercial Drone Pilot Certification
January 11, 2030 - September 29, 2025Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Education, Healthcare, Manufacturing, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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